Proposition & Product Manager

PDSA; United Kingdom; Remote; GBP 60,000 - 75,000; Full time

Benefits offered by this job

Flexible working

25 days holidays

Pension

Life assurance

Health support

Staff discounts

Volunteer days

Job summary

PDSA is seeking a dynamic Proposition & Product Manager to shape fundraising and commercial propositions. You will work across marketing, fundraising and philanthropy, using audience insights and data to drive growth and sustainable income.

Join a team that drives impact for people and pets, with flexible home-based work and occasional travel. You’ll build compelling business cases, test ideas with audiences and influence senior stakeholders to deliver strategic initiatives.

Qualifications

• Experience developing fundraising propositions or products in the charity, non-profit or commercially driven sector.
• Strong analytical skills, with the ability to work with and interrogate large, complex datasets to identify trends, challenge assumptions and translate insight into actionable recommendations.
• Experience using data, forecasting and performance analysis to shape plans, support decision‑making and evaluate opportunities for growth.
• Knowledge of marketing principles, audience segmentation and customer journeys.
• Excellent stakeholder management and communication skills, with the ability to influence and engage colleagues at all levels.
• The ability to manage multiple projects and priorities within a fast‑paced environment.
• Experience of audience engagement strategies would be an advantage.

Responsibilities

• Develop and manage fundraising and commercial propositions from concept through to evaluation.
• Use audience insight, market trends and performance data to identify opportunities for growth and innovation.
• Build compelling business cases to support investment in new products and propositions, including financial projections, scenario modelling and recommendations that inform strategic decision‑making.
• Analyse supporter behaviour, engagement and performance data to optimise products, improve customer journeys and maximise return on investment.
• Work closely with colleagues across marketing, fundraising and philanthropy to prioritise projects and maximise impact.
• Test and refine propositions with target audiences to ensure they are engaging and effective.
• Provide strategic recommendations that support individual giving, legacies, partnerships, philanthropy and commercial initiatives.
• Build strong relationships with internal teams and external partners to identify opportunities and share insight.
• Ensure all propositions align with organisational objectives, brand values and relevant policies.

Skills

Fundraising propositions

Audience insight

Data analysis

Forecasting

Stakeholder management

Project management

Marketing principles

Customer journeys

Job description

Join us to help us grow our impact for People and the Pets they love. For over a century, PDSA has provided vital veterinary care for the pets of people experiencing financial hardship.

We’re now on a journey to expand our reach to support even more people and their beloved pets. To achieve this ambitious goal, we need passionate and driven individuals who are ready to embrace change and help shape a future-focused PDSA. Together, we'll build a stronger organisation to ensure our services help those who need us most for the next hundred years.

If you're ready to make a real difference and be part of a team that's creating positive change, we want you to join us. Let's build a brighter future for pets and their owners, together.

About the role

Are you passionate about developing innovative products and propositions that inspire people to take action? Do you enjoy using data and customer insight to shape strategies that deliver meaningful results?

We're looking for a Proposition & Product Manager to join our Marketing, Communications & Fundraising team. In this exciting role, you'll help develop and optimise fundraising and commercial propositions that engage supporters, attract new audiences, and generate sustainable income.

Working collaboratively across marketing, fundraising, philanthropy, retail, data and analytics teams, you'll play a key role in ensuring our products and supporter journeys are relevant, compelling and aligned with our brand.

What you'll be doing:

• Develop and manage fundraising and commercial propositions from concept through to evaluation.
• Use audience insight, market trends and performance data to identify opportunities for growth and innovation.
• Build compelling business cases to support investment in new products and propositions, including financial projections, scenario modelling and recommendations that inform strategic decision‑making.
• Analyse supporter behaviour, engagement and performance data to optimise products, improve customer journeys and maximise return on investment.
• Work closely with colleagues across marketing, fundraising and philanthropy to prioritise projects and maximise impact.
• Test and refine propositions with target audiences to ensure they are engaging and effective.
• Provide strategic recommendations that support individual giving, legacies, partnerships, philanthropy and commercial initiatives.
• Build strong relationships with internal teams and external partners to identify opportunities and share insight.
• Ensure all propositions align with organisational objectives, brand values and relevant policies.

Please note this role is primarily home based, with occasional travel required to attend meetings other business needs.

About you

We're looking for someone who combines commercial thinking with creativity and a passion for understanding audiences.

You'll ideally have:

• Experience developing fundraising propositions or products within the charity, non‑profit or commercially driven sector.
• Strong analytical skills, with the ability to work with and interrogate large, complex datasets to identify trends, challenge assumptions and translate insight into actionable recommendations.
• Experience using data, forecasting and performance analysis to shape plans, support decision‑making and evaluate opportunities for growth.
• Knowledge of marketing principles, audience segmentation and customer journeys.
• Excellent stakeholder management and communication skills, with the ability to influence and engage colleagues at all levels.
• The ability to manage multiple projects and priorities within a fast‑paced environment.
• Experience of audience engagement strategies would be an advantage.

Rewards, support and benefits

We’re really passionate about being a great place to work, somewhere people feel proud of what they do, connected to a meaningful purpose, and able to make a genuine difference every day. Our teams are collaborative and supportive, and we encourage everyone to bring their ideas, individuality and passion for pets to work with them.

As well as a rewarding role and a positive, people‑focused culture, we also offer a wide range of benefits, including:

• Flexible working options to support your work–life balance and individual circumstances.
• 25 days’ holiday plus Bank Holidays, with option to buy or sell an extra five days.
• Three paid special days off: Volunteering Day, Celebration Day and Wellbeing Day annually.
• Generous pension options, with PDSA contributions starting at 5% and rising to 10%.
• Life assurance providing four times your annual salary for added peace of mind.
• AXA Health Employee Assistance Programme, with 24/7 wellbeing support
• Retail, holiday and lifestyle discounts available through our staff Fetch benefits platform.
• Enhanced maternity, paternity and adoption leave to support you and your family.
• 10% discount on PDSA Pet Insurance plus access to staff veterinary services.

PDSA is committed to embedding a culture of diversity and inclusion within our teams that reflect the communities we serve. We aim to create a working environment in which all individuals are able to make best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit. We offer a range of family friendly, inclusive employment policies and opportunities for flexible working arrangements to support team members from different backgrounds.

If you have any questions or concerns regarding accessibility, please contact us and we will be happy to discuss via email or telephone reasonable adjustments that you may require throughout the recruitment process.

We are committed to safeguarding and promoting the welfare of children, adults at risk and all our colleagues and expect everyone who works for us to also share this commitment and to treat people with courtesy and respect.

To support this commitment, our recruitment & selection processes are robust and rigorous. All appointments will be subject to satisfactory references and appropriate background checks.