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Project Manager - Digital Marketing and Client Analytics

M&G plc

London

On-site

GBP 60,000 - 90,000

Full time

28 days ago

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Job summary

M&G plc is seeking a Project Manager for Digital Marketing and Client Analytics in London. This role involves leading client transformation initiatives, managing project delivery, and collaborating across multidisciplinary teams to enhance client experiences. The ideal candidate will have strong project management skills and a deep understanding of data in digital marketing.

Qualifications

Expert knowledge of distribution and client servicing systems.
Experience in project portfolio management within asset management.
Ability to influence stakeholders up to C-suite.

Responsibilities

Lead client transformation initiatives with clear goals.
Own the delivery roadmap for respective initiatives.
Develop and maintain strong relationships with stakeholders.

Skills

Project Management

Data Analysis

Stakeholder Management

Digital Marketing

Agile Methodologies

Education

Bachelor's Degree or equivalent

Tools

Salesforce

Adobe Experience Manager

Project Manager - Digital Marketing and Client Analytics

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Project Manager - Digital Marketing and Client Analytics

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At M&G our purpose is to give everyone real confidence to put their money to work. As an international savings and investments business with roots stretching back more than 170 years, we offer a range of financial products and services through Asset Management, Life and Wealth. All three operating segments work together to deliver attractive financial outcomes for our clients, and superior shareholder returns.

Through our behaviours of telling it like it is, owning it now, and moving it forward together with care and integrity; we are creating an exceptional place to work for exceptional talent.

We will consider flexible working arrangements for any of our roles and also offer work place accommodations to ensure you have what you need to effectively deliver in your role.

The Role:

The Client & Distribution Portfolio is at the heart of our client experience strategy, as we continue to simplify and digitise our client interactions to transform how we market, acquire, service, and report to our UK & international clients.

As Project Manager, you will be partnering with the Distribution business to deliver initiatives that support this strategy with a key focus on two key areas;

1. The integration and governance of digital media source data from various channels to support real-time marketing optimisation.
2. The delivery and operationalisation of client analytics capabilities that inform segmentation, journey analysis, retention strategies, and personalised engagement.

You’ll work across multidisciplinary teams—marketing, technology, data science, compliance, and external partners—to ensure that data infrastructure, project delivery, and business value remain aligned. The ideal candidate combines strong project management expertise with a deep understanding of data in the digital marketing and customer insight space.

The Technology and Business Change function supports the asset management business of M&G comprising Equities, Multi-asset & Sustainability, Fixed Income, Private Markets, Research, Risk and Performance, Compliance, Global Distribution and Operations.

Key Responsibilities for this role:

Lead on client transformation initiatives working with the business to define clear and compelling goals, business outcomes and plans to execute their delivery.
Lead and own the delivery roadmap for your respective initiatives.
Lead and drive your initiatives in line with priorities set out by MGG ExCom and Distribution Heads of Business.
Provide leadership for your initiatives including responsibility when applicable for ongoing development of M&G client-facing systems and data, simplifying the service model, improvement of processes aligned to a wider vision of the experience value chain (marketing, sales and distribution, client service, client reporting).
Creating Project and Project structures that support business and technology teams deliver effect.
Lead and mentor project teams ensuring best practices are embedded within the portfolio.
Ensure technology and business change controls are observed and when delivering initiatives.
Develop and maintain strong relationships with key stakeholders and meet their delivery requirements, coordinating, consolidating, and prioritising demand and managing dependencies.
Accelerate feasibility, design, and delivery in support of business outcomes to support improvement of the overall control environment and ensure great client outcomes.
Have ownership and accountability to deliver complex initiatives on behalf of the Sales, Servicing and Marketing Teams

Key Knowledge, Skills & Experience

Expert knowledge of distribution and client servicing systems, data, processes, and emerging trends.
Experience in project portfolio management, including project delivery within asset management.
A proven ability to influence and persuade stakeholders up to C-suite, coordinating and meeting demands from multiple stakeholders.
An experienced change leader, capable of creating and delivering strategic plans, with accountability for several million £ budgets.
Experienced leading teams of direct staff, matrix staff, and strategic partners.
Experience of project management methodologies and Agile methods preferred alongside client and ABOR data and client analytics.
Knowledge of Salesforce, Adobe Experience Manager, and Client Reporting solutions.
Define project scope, objectives, risks, and delivery timelines; manage cross-functional teams in an Agile or hybrid delivery environment.
Maintain clear documentation including data flow diagrams, data dictionaries, project plans, and reporting frameworks.
Coordinate with compliance, legal, and information security to align solutions with regulatory and ethical requirements.
Present progress, findings, and recommendations to leadership, and manage stakeholder expectations across the organisation.

Personal Attributes:

Demonstrable knowledge of digital media platforms, analytics tools and client data systems.
An open, collaborative, and adaptive leadership style capable of building strong partnerships across the organisation and with external 3rd parties.
A clear communicator that can engage a team around a common purpose and vision and can inspire a diverse and geographically disparate organisation.
A highly analytical thinker that makes objective decisions based on data but is equally comfortable leveraging professional experience and instinct in the absence of good or complete data.
A driven individual with a relentless focus on delivering business outcomes by setting the bar high and building a high-performance one-team culture.
A thoughtful but confident team player able to inspire confidence in senior stakeholders regarding judgment and measured risk-taking.

Work Level: Manager or Expert

Recruiter: Sarah Hawkins

We have a diverse workforce and an inclusive culture at M&G plc, underpinned by our policies and our employee-led networks who provide networking opportunities, advice and support for the diverse communities our colleagues represent. Regardless of gender, ethnicity, age, sexual orientation, nationality, disability or long term condition, we are looking to attract, promote and retain exceptional people. We also welcome those who take part in military service and those returning from career breaks.

M&G is also proud to be a Disability Confident Leader, and we welcome applications from candidates with long-term health conditions, disabilities, or neuro-divergent conditions. Being a Disability Confident Leader means that candidates who meet the minimum criteria of a job, will be offered an interview if they 'opt in' to the scheme when applying.

If you need assistance or an alternative means of applying for a role due to a disability or additional need, please let us know by contacting us at: careers@mandg.com

Seniority level

Seniority level
Not Applicable

Employment type

Employment type
Full-time

Job function

Job function
Project Management and Information Technology
Industries
Financial Services and Investment Management

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