Programmatic Media Executive

Hill's Pet Nutrition; Greater London; On-site; GBP 40,000 - 60,000; Full time

Job summary

Hill's Pet Nutrition is seeking a Programmatic Marketing Manager to lead the development and execution of a comprehensive programmatic media strategy. In this role, you will drive brand growth through data-driven insights and collaboration with regional teams, ensuring measured success and continuous optimization. Ideal candidates will bring extensive experience in programmatic media and a strong understanding of digital marketing dynamics.

Benefits

Learning and development opportunities

Global brand exposure

Fast-paced operational environment

Qualifications

• 3+ years of experience in programmatic media.
• Strong operational experience within FMCG clients.
• Passion for brand building and collaboration.

Responsibilities

• Drive programmatic media reporting and optimization.
• Educate teams on programmatic strategies.
• Manage vendor relationships for data opportunities.

Skills

Programmatic media

Digital media activation

Audience profiling

Cross-functional collaboration

Education

Bachelor’s Degree in Marketing

Job description

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No Relocation Assistance Offered
#161274 - Surrey, England, United Kingdom

Location: Woking, United Kingdom

Reporting to: Senior Manager: IBE/Media

Why Work For Hill's Pet Nutrition:

• The learning & development opportunities: You will refine your commercial mind-set and continue to learn new skills working closely with a cross-functional team, giving you exposure to all local market departments.
• The challenge & variety: You will operate in a fast-paced operational environment, directly impacting the day-to-day performance of the business, with personal accountability for your business.
• The global experience: You will have the opportunity to work with global brands, participate in global strategies, and develop your career internationally.
• The Hill's Pet Nutrition Values: To help enrich and lengthen the special relationships between people and their pets.

Job Purpose:

Leverage programmatic media and audience data/science as key marketing tools to deliver impactful brand experiences throughout the consumer journey—attention, consideration, purchase, and loyalty—aligned with each Brand's positioning and Strategy. Collaborate with regional marketing, country teams, and media agencies to drive Brand and Business growth. Develop, amplify, refine, and implement the Programmatic Marketing strategy for EMEA, leveraging global guidelines and previous progress, with a focus on scaling digital transformation through operational automation and analytics.

What you will do:

• Drive a step change in Programmatic Media by operationalizing and automating reporting, optimizing based on audience profiling, post-conversion data, and offline-to-online modeling.
• Educate marketing teams on programmatic strategies and integration into campaigns.
• Identify wastage and optimize programmatic structures through waterfall analysis, vendor, and agency collaboration.
• Leverage ad tech stack capabilities like DMP, DSP, and audience data to define and refine target audiences at scale.
• Advise internal partners on audience identification, activation, and evaluation.
• Enhance decision-making with innovative segmentation, micro-targeting, and measurement.
• Manage relationships with vendors to explore new data opportunities.
• Promote a data-first approach in advertising, evaluating and integrating data partners.
• Ensure consistent measurement frameworks for all initiatives and optimize based on insights.
• Develop scalable digital testing approaches across targeting, messaging, and channels.
• Align audience planning with communication strategies for a seamless consumer experience.

Who you are:

• Operational experience in Programmatic media, ideally within well-known media agencies, with proven benefits for FMCG clients.
• Strong understanding of the Programmatic landscape and digital media activation.
• Experience working with brand builders and digital teams, demonstrating energy, drive, and passion for brand building.
• Bachelor’s Degree in Marketing or related field with 3+ years of experience.
• A strategic yet hands-on approach.
• Excellent cross-functional collaboration, influencing, and communication skills, especially with international teams.