Programmatic Marketing Lead: Data-Driven Growth & ROI

Omnicom Media; England; On-site; GBP 60,000 - 80,000; Full time

Job summary

Omnicom Media seeks a digital marketing professional to lead day-to-day team activities and deliver measurable outcomes across performance channels, including Search, Social, Programmatic, Addressable Media, and E-commerce. The role combines hands-on execution with leadership while leveraging data and real-time analytics to optimise targeting, bidding, budget allocation, and media activation.

A key focus is developing data-driven media strategies to maximise awareness, engagement, conversion and

Qualifications

• Strong leadership and team management skills.
• Experience across paid media channels including Search, Social, Programmatic and E-commerce.

Responsibilities

• Lead and supervise daily activities of team members within a specialist area.
• Deliver and optimise digital media campaigns across Search, Social, Programmatic, Addressable, and E-commerce channels.
• Apply technical expertise to solve complex problems and improve processes.
• Develop data-driven strategies that drive awareness, engagement, conversion, and ROI.
• Analyse performance data and audience signals to optimise media investment and activation.
• Manage bidding, targeting, budget allocation, and programmatic buying strategies.
• Coordinate with stakeholders and supervisors to ensure successful project delivery.
• Continuously improve performance across the full marketing funnel through testing, learning, and optimisation.

Skills

Digital marketing

Team leadership

Data analytics

Programmatic buying

Job description

Omnicom Media seeks a digital marketing professional to lead day-to-day team activities and deliver measurable outcomes across performance channels, including Search, Social, Programmatic, Addressable Media, and E-commerce. The role combines hands-on execution with leadership while leveraging data and real-time analytics to optimise targeting, bidding, budget allocation, and media activation.

A key focus is developing data-driven media strategies to maximise awareness, engagement, conversion and