Programmatic Growth Lead — Hybrid (Leeds)

Got The T-Shirt; Leeds; Hybrid; GBP 36,000 - 60,000; Full time

Job summary

Got The T-Shirt in Leeds is seeking a Programmatic Manager to shape and grow the agency's programmatic offering. You will own planning, activation, optimisation and reporting across multiple channels while collaborating with paid media, creative and data teams.

The role offers hybrid working (ideally two days in the Leeds office) and a salary up to £60,000. You don't need to know everything at start; emphasis on foundations, curiosity and strategic impact.

Qualifications

• A few years' solid experience working in programmatic advertising, ideally within an agency environment.
• Strong hands-on experience planning, activating and optimising programmatic campaigns.
• Good understanding of DSPs, trafficking, targeting and the wider programmatic ecosystem.
• Commercially minded with an understanding of how programmatic campaigns contribute to client objectives.
• Strong analytical skills and the ability to turn campaign performance into meaningful recommendations.
• Confident communication with clients and colleagues, sharing ideas and challenging thinking when appropriate.
• Genuine interest in the wider digital media landscape and an appetite to develop expertise.

Responsibilities

• Taking ownership of programmatic activity across the agency, from planning and activation through to optimisation and reporting.
• Helping shape the future programmatic offering, including recommending platforms, technologies and opportunities for clients.
• Planning and delivering campaigns across channels such as display, online video, CTV, audio, retail media and digital out-of-home, depending on your experience and client needs.
• Managing campaign set-up, trafficking, targeting, budgets and performance to deliver measurable results.
• Working closely with the wider paid media, creative and data teams to develop joined-up campaigns.
• Building relationships with clients, helping them understand the opportunities programmatic offers and how it can support their wider marketing objectives.
• Testing new approaches, sharing insights and helping develop the knowledge and capabilities of the wider team.
• Supporting pitches and new business opportunities as the agency continues to grow its offering.

Skills

Programmatic advertising

Analytical thinking

Client communication

Campaign optimization

Tools

DV360

The Trade Desk

StackAdapt

Job description

Got The T-Shirt in Leeds is seeking a Programmatic Manager to shape and grow the agency's programmatic offering. You will own planning, activation, optimisation and reporting across multiple channels while collaborating with paid media, creative and data teams.

The role offers hybrid working (ideally two days in the Leeds office) and a salary up to £60,000. You don't need to know everything at start; emphasis on foundations, curiosity and strategic impact.