Programmatic Executive

GBN Media; Greater London; On-site; GBP 38,000 - 58,000; Full time

Job summary

GB News is seeking a Programmatic Executive (Web, App, CTV & FAST) in London to join the Programmatic team. The role offers growth opportunities across TV, non-linear, websites and apps, with exposure to multiple digital projects.

You will monitor revenue, optimise yield with partners, build dashboards, and collaborate with Product, Tech, Data and Commercial teams to implement programmatic strategies.

Qualifications

• 1–2 years of experience in digital advertising, preferably programmatic, ad operations or yield management.
• Foundational understanding of the programmatic ecosystem (SSPs, DSPs, exchanges, data partners).
• Strong analytical skills and confidence working with data.
• Proactive problem solver with excellent attention to detail.
• Ability to manage multiple tasks and stakeholders in a fast-paced environment.
• Previous experience in CTV/FAST programmatic or Ad Operations is a bonus.
• Familiarity with GAM, SSP dashboards and other monetization platforms.

Responsibilities

• Monitor daily programmatic revenue performance across GB News platforms.
• Maximise performance of existing partners through yield optimisation initiatives including floor price optimisations.
• Build and maintain dashboards to automate reporting and ensure daily updates.
• Build strong, collaborative relationships with our key partners through weekly/monthly meetings.
• Assist end to end campaign set ups, management and optimisation of Direct, PG, PMP and PD deals across DSPs and SSPs.
• Create, modify and audit placements across all SSP and DSP partners.
• Coordinate with wider stakeholders to ensure smooth delivery of projects.
• Support inventory forecasting, QBR and other day to day Operational tasks.
• Work closely with Product, Tech, Data, Membership, Commercial and other internal teams to deliver programmatic strategies.
• Support Pre-sales requests to help secure programmatic and direct advertising deals.
• Contribute to internal documentation, best practices and process improvements.

Skills

Programmatic

Digital advertising

Analytics

Stakeholder management

CTV/FAST

GAM familiarity

Dashboarding

Job description

Programmatic Executive (Web, App, CTV & FAST)

Location: London

Department: Programmatic

Reports to: Executive Director, Programmatic

About GB News

GB News launched in the UK in September 2021, with its mission of being the UK’s number one news channel by 2028. Making great strides towards their mission, GB News is the fastest growing news channel in the UK across television, radio and online. GB News is passionate about delivering news and debate across media platforms and does so by embracing technologies and striving to be the market leader in their approach to news delivery to their followers. As a start-up company operating in a well-established sector, facing changing customer needs, GB News’ standard operating model is very much challenging the news industry standards. Simply put, GB News are pathing their own way as trailblazers in the sector.

About The Role

We are looking for a proactive, analytical individual with a passion for programmatic tech to join our programmatic team. This role offers significant career growth potential by providing a unique opportunity to work for a broadcaster with full digital footprint across TV, Non-linear TV, Websites and Apps. The position offers broad exposure to multiple projects across all digital disciplines, making it ideal for someone eager to grow and diversify their skill set.

Key Responsibilities

Revenue and Yield Optimisation

• Monitor daily programmatic revenue performance across all GB News platforms
• Maximise performance of existing partners through yield optimisation initiatives including floor price optimisations
• Build and maintain dashboards to automate reporting and ensure daily updates
• Build strong, collaborative relationships with our key partners through weekly/monthly meetings

Operation and Delivery

• Assist end to end campaign set ups, management and optimisation of Direct, PG, PMP and PD deals across DSPs and SSPs
• Create, modify and audit placements across all SSP and DSP partners
• Manage internal technical processes such as ads.txt updates, Inventory mapping and creation of ad units and placements
• Coordinate with wider stakeholders to ensure smooth delivery of projects
• Support inventory forecasting, QBR and other day to day Operational tasks

Cross-functional Collaboration

• Work closely with Product, Tech, Data, Membership, Commercial and other internal teams to deliver programmatic strategies
• Support Pre-sales requests to help secure programmatic and direct advertising deals
• Contribute to internal documentation, best practices and process improvements

Skills And Experience

• 1–2 years of experience in digital advertising, preferably in programmatic, ad operations, or yield management
• Foundational understanding of the programmatic ecosystem (SSPs, DSPs, exchanges, data partners)
• Strong analytical skills and confidence working with data
• Proactive problem solver with excellent attention to detail
• Ability to manage multiple tasks and stakeholders in a fast-paced environment
• Previous experience in CTV/FAST programmatic or Ad Operations is a bonus
• Familiarity with GAM, SSP dashboards and other monetization platforms

We are proud to be the United Kingdom’s News Channel.

We place all its communities at the heart of everything we do. We tackle the issues that matter across England, Wales, Scotland and Northern Ireland not just the nation’s metropolitan centres. We are balanced and fair in our coverage and ensure conversations are insightful, respectful and set an example by treating others the way would we expect to be treated.

Freeview 236, Sky HD 512, Virgin Media HD 604, YouView 236, Freesat HD 216, YouTube, mobile, online & DAB+ radio - news, opinion & debate for all the UK.