Programmatic Director

Publicis Groupe; London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A leading company in the advertising sector seeks a Programmatic Director to lead a team of experts, manage key accounts, and drive innovation in programmatic strategies. This role involves strategic leadership, team development, and enhancing client relationships across a diverse portfolio. The ideal candidate will possess strong leadership skills, a deep understanding of programmatic advertising, and a passion for driving performance and innovation. Join a dynamic team committed to excellence and creativity in the advertising space.

Benefits

Pension

Life Assurance

Private Medical

Income Protection Plans

Work Your World

Reflection Days

Help@Hand Benefits

Family Friendly Policies

Flexible Working

Birthday Day Off

Great Local Discounts

Qualifications

• Solid experience as an account director or senior account manager.
• Experience managing a team of 6+ people.
• Demonstrable examples of driving innovation in Biddable media.

Responsibilities

• Lead a team of programmatic experts across key accounts.
• Oversee strategic direction and account deliverables.
• Drive adoption of Publicis programmatic solutions.

Skills

Leadership

Communication

Strategic Thinking

Innovation

Project Management

Education

Experience in Programmatic Advertising

Tools

DV360

TTD

GA360

Job description

Company Description

We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we’re great, but as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.Zenith International is the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Adobe, Reckitt, TikTok, Edrington, Coty and Electrolux.

Our CommitmentAt Zenith International, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and help drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences.We are committed to encouraging our talent to participate in Publicis Groupe’s wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company’s many business resource groups. These include VivaWomen!, Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network.

Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.

Job Description

About the role....

This opportunity is to lead a team of programmatic experts across several key accounts within the Zenith International portfolio. You will oversee the strategic direction & progression of the accounts, the team progression and account deliverables.

You will also be responsible for driving adoption of Publicis programmatic solutions and contributing to the learning and development of the wider programmatic team through independent projects.

The clients include, Nomad Foods, LVMH, Reckitt & Spotify with the scope largely covering strategy, planning and activation. These are existing clients so the role will have an emphasis on strengthening existing work and looking at new ways to innovate and engage.

The position will take responsibility for the 15 people that cover this remit. This includes 2 Associate Directors, Account Managers and a range of UK, India & LATAM team members. Team members are largely assigned to one or two clients each, with you providing leadership, training and leaning in to help when required.

The Programmatic Director will deliver on four key objectives:

Strategic Thought Leadership

Work with Head of department and account strategy teams to devise, implement and deliver best in class programmatic strategy. Drive innovation and constantly explore new possibilities for our clients. Particular areas of focus include, DOOH, CTV, Cookieless solutions and automation.

Drive Outstanding Performance

Oversees high standard of campaign effectiveness. Accountable for the learning and development of all direct and indirect reports and continually coaches team on performance, driving accountability to enable faultless client service.

Account Growth & Maturity

Grows and develops accounts in their remit, consistently increasing spend and platform/product/technology adoption.

Build a Centre of Excellence

Achieves in depth understanding of client business objectives and priorities and how to achieve them. Designs better ways of working to achieve client aims/ satisfaction/ targets. Identifies, devises and utilizes quality processes, initiatives and tools, resulting in a consistent and efficient approach.

Responsibilities

About the work....

Zenith International has set up a dedicated programmatic team which sits within Zenith Performance. The team is there to support with all aspect of the programmatic service layer, from strategy and planning to activation and reporting. While the team is involved in the campaign activation for a selection of high profile Zenith clients, the team is not solely confined to campaign activation and planning. There is a growing need for project based support of a longer and more strategic nature across a number of industry topics (traditional & emerging).

• Work tirelessly to increase the capabilities of your team and individual skillsets
• Grow opportunities to promote Publicis products and services & lead on client strategy
• Provide support for your team as well as opportunities for development and learning. Have one to one career development catch ups with direct reports and manage the appraisal process
• Define and develop your team organizational approach, implement and develop efficient standard processes across the team to streamline tasks
• Champion best practice and always strive to increase the efficiency and effectiveness of the team
• Lead a working group of programmatic experts to explore new possibilities in a subject area. Identify tests across the ZGlobal clients, create testing framework and shout about results
• Deliver thought leadership and POVs across industry topics and share with the wider agency
• Help facilitate a strong ‘team’ ethos and exhibit focused and positive team leadership
• Take responsibility of all output which the team delivers and manage the direction and quality of work for your clients
• Develop and grow client confidence so that we can increase the agencies responsibilities

Qualifications

What you need to succeed....

• Currently be an account director or senior account manager in a programmatic team - solid experience
• Experience planning, managing and activating a high volume of campaigns for Programmatic across different DSP’s – DV360 & TTD both important
• Experience with GA360 and audience activation
• Advanced knowledge of the programmatic supply ecosystem and best in breed strategies and partners across EMEA
• Ability to thrive under pressure and meet deadlines in a fast-paced environment
• Experience managing a team of 6+ people: hiring and developing talent, training, conducting appraisals, as well as performance management
• Strong leadership and communication skills, as well as the ability to engage with senior clients
• Demonstrable examples of driving innovation in Biddable media
• Be solution driven and innovative with how you drive performance for your accounts
• Be strategic and commercially minded in planning goals for your team as well as being able to shape and develop a biddable strategy
• Good knowledge of all digital elements – Paid Social, Programmatic, Remarketing, Video etc

• Experience managing large high profile brand campaigns
• Experience planning, managing and activating programmatic campaigns across multi-markets
• Experience managing multi-agency teams or experience working with a remote resource model.
• Been part of a management/leadership team focusing not only on their account team but a wider team

#LI-MP1

Additional Information

Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics,Pension,Life Assurance, Private Medical and IncomeProtectionPlans we also offer;

• WORK YOUR WORLDopportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS- Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS24/7 helpline to support you on a personal and professional level.Access to remote GPs, mental health support and CBT.Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIESWe provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP&BIRTHDAY DAY OFFYou are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTSThis includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of ourbenefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Pagewhich showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).