Programmatic Director

Zenithmedia; London; Hybrid; GBP 70,000 - 100,000; Full time

Job summary

A leading media agency is seeking a Programmatic Director to lead a team of experts in programmatic media. This role involves overseeing strategic direction, enhancing team skills, and driving account growth through innovative solutions. The ideal candidate will have a strong background in managing high-volume campaigns and a proven ability to engage with senior clients.

Benefits

Flexible work options

Wellness support

Family policies

Local discounts

Qualifications

• Experience as an account director or senior account manager in programmatic media.
• Proven track record managing high-volume programmatic campaigns.
• Leadership experience managing teams of 6+ members.

Responsibilities

• Lead and develop the programmatic team, supporting their growth.
• Manage team performance and conduct appraisals.
• Promote Publicis products and lead client strategy initiatives.

Skills

Strategic Thinking

Communication

Leadership

Innovation in Media

Tools

DV360

TTD

GA360

Job description

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Company Description

We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we’re great, but as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.

Zenith International is based in London, supporting local Zenith markets, leading new business efforts, developing thought leadership, and driving network development across 250 offices in 95 countries with over 8,000 staff worldwide. Our diverse team includes communications planners, digital and innovation specialists, and client leadership teams. Our clients include Adobe, Reckitt, TikTok, Edrington, Coty, and Electrolux.

Our Commitment

We foster an inclusive culture that enables talent to thrive, driving innovation and reflecting diverse consumer experiences. We participate in various talent engagement programs and support initiatives like VivaWomen!, Égalité, MOCA, and more, promoting collaboration and inspiring better client work.

Overview

This role leads a team of programmatic experts across key accounts, overseeing strategic direction, team development, and account deliverables. You will promote Publicis programmatic solutions and contribute to team learning through independent projects. Clients include Nomad Foods, LVMH, Reckitt, and Spotify, focusing on strategy, planning, and activation. The role emphasizes strengthening existing work and innovating new engagement methods.

Key Objectives

1. Strategic Thought Leadership: Collaborate with department heads to devise and deliver innovative programmatic strategies, focusing on DOOH, CTV, cookieless solutions, and automation.
2. Drive Outstanding Performance: Ensure high campaign effectiveness, coach team members, and uphold client service standards.
3. Account Growth & Maturity: Expand account spend and platform adoption through strategic initiatives.
4. Build a Centre of Excellence: Develop deep understanding of client objectives, optimize processes, and ensure consistent, efficient work delivery.

Responsibilities

• Lead and develop the programmatic team, supporting their growth and skill enhancement.
• Promote Publicis products and lead client strategy initiatives.
• Manage team performance, conduct appraisals, and facilitate career development.
• Establish organizational approaches and streamline workflows.
• Explore new industry topics, create testing frameworks, and share results.
• Deliver thought leadership and industry insights.
• Foster a collaborative team environment and oversee the quality of team outputs.
• Build and maintain client confidence to expand agency responsibilities.

Qualifications

• Experience as an account director or senior account manager in programmatic media.
• Proven track record managing high-volume programmatic campaigns across DSPs like DV360 and TTD.
• Knowledge of GA360, audience activation, and the programmatic supply ecosystem.
• Leadership experience managing teams of 6+ members, including hiring, training, and performance management.
• Strong communication skills, strategic thinking, and ability to engage senior clients.
• Experience with innovation in biddable media and managing large brand campaigns across markets.

Additional Information

Benefits include flexible work options, wellness support, family policies, and local discounts. Publicis Groupe supports a hybrid work pattern and is committed to inclusive hiring practices. Disclose any accessibility needs to facilitate a fair process.