Programmatic Campaign Lead — Data-Driven Growth

wppmedia; Greater London; Hybrid; GBP 65,000 - 90,000; Full time

Job summary

WPP Media, the AI-driven media operating unit within WPP, is seeking a Manager, Programmatic for the UK market, operating in Mindshare UK’s programmatic team. You will develop and optimise multi-channel programmatic campaigns, reporting to the Programmatic Account Director, and drive growth through data-driven insights and testing.

Based in the UK with ties to Mindshare UK, you will oversee campaign strategy, client servicing, and team development while leveraging DV360, TTD, Amazon, and

Qualifications

• Ability to translate technical and complex points to non-technical audiences.
• Analytically minded with an aptitude for handling large data sets to identify trends.
• Ability to develop and execute comprehensive testing roadmaps in the Programmatic space - audience, media, creative.
• Excellent communication skills, both verbal and written.
• Ability to communicate effectively with people from all diverse backgrounds, cultures, countries.

Responsibilities

• Campaign Management: Oversight of the implementation, management, and daily optimisation of campaign activity to hit client objectives and KPIs.
• Client and Partner Management: Develop programmatic strategy for client portfolio and maintain direct client servicing.
• People Management: Support training and development of junior team members and lead by example.
• Operational Excellence: Ensure financial accuracy and integration of planning and buying processes, with QA support across teams.

Skills

Programmatic activation

DV360

The Trade Desk (TTD)

Amazon Ads

Data analysis

Communication skills

Leadership

Tools

Flashtalking

DoubleVerify

Job description

WPP Media, the AI-driven media operating unit within WPP, is seeking a Manager, Programmatic for the UK market, operating in Mindshare UK’s programmatic team. You will develop and optimise multi-channel programmatic campaigns, reporting to the Programmatic Account Director, and drive growth through data-driven insights and testing.

Based in the UK with ties to Mindshare UK, you will oversee campaign strategy, client servicing, and team development while leveraging DV360, TTD, Amazon, and