Programmatic & Addressable Media Lead

Omnicom; Greater London; On-site; GBP 90,000 - 130,000; Full time

Job summary

Omnicom is seeking an experienced Associate Director to lead the Outcomes team in creating value through audience-led programmatic and addressable media solutions. You will drive strategic development, activation, optimisation, and measurement across channels including CTV, YouTube, Display, and Digital Audio, guiding client strategy and building high-performing teams.

You will oversee multiple client workstreams, mentor Managers, and act as a trusted advisor to clients and internal

Qualifications

• Significant experience within programmatic, addressable media or digital performance marketing.
• Strong understanding of audience-based planning, activation, measurement, and optimisation.
• Proven ability to lead teams and develop talent in a fast-paced media environment.
• Experience managing senior client relationships and influencing strategic decision-making.
• Strong commercial acumen with the ability to identify growth opportunities and drive business outcomes.
• Excellent communication, presentation, and stakeholder management skills.

Responsibilities

• Lead the development and execution of audience-first programmatic and addressable media strategies that drive measurable business outcomes.
• Translate client objectives into effective media, audience, and measurement frameworks.
• Identify opportunities to enhance performance through emerging technologies, automation, data solutions, and innovative activation approaches.
• Provide strategic guidance on channel selection, audience planning, investment allocation, and optimisation.
• Act as a senior strategic partner and trusted advisor to clients.
• Build strong client relationships and confidently present strategic recommendations and performance insights.
• Ensure client programmes deliver against agreed objectives, KPIs, and business outcomes.
• Support the Director in identifying and driving organic growth opportunities.
• Lead, mentor, and develop Managers and specialist teams to foster a high-performance culture.
• Provide coaching, guidance, and support to drive capability development and career progression.
• Promote collaboration, accountability, and continuous improvement across the team.
• Ensure effective resource planning and workload management across accounts and projects.
• Oversee the activation, measurement, and optimisation of programmatic and addressable media campaigns.
• Leverage audience insights, data, and analytics to improve campaign effectiveness and efficiency.
• Drive best practice across campaign planning, execution, reporting, and governance.
• Establish scalable processes that improve operational efficiency and quality of delivery.

Skills

Programmatic media

Addressable media

Team leadership

Client management

Commercial acumen

Data-driven marketing

Job description

Omnicom is seeking an experienced Associate Director to lead the Outcomes team in creating value through audience-led programmatic and addressable media solutions. You will drive strategic development, activation, optimisation, and measurement across channels including CTV, YouTube, Display, and Digital Audio, guiding client strategy and building high-performing teams.

You will oversee multiple client workstreams, mentor Managers, and act as a trusted advisor to clients and internal