Programmatic Account Director

GroupM; London; On-site; GBP 50,000 - 90,000; Full time

Job summary

An established industry player seeks a dynamic Account Director to lead their Programmatic team. This exciting role involves managing client relationships, developing innovative strategies, and driving team performance in a fast-paced environment. The ideal candidate will bring exceptional project management skills and a deep understanding of programmatic advertising to the table. With a commitment to professional growth and a supportive work culture, this position offers the chance to make a significant impact in the media services sector. Join a forward-thinking company where your contributions will help shape the future of programmatic solutions.

Benefits

25 days holiday

Enhanced pension scheme

Bupa healthcare

Monthly wellbeing fund

Early finishes on Fridays during summer

Training programme for career development

Rooftop space with views of London

Qualifications

• Strong project management and coordination skills are essential.
• Experience in leading and developing client relationships is required.
• Expertise in programmatic platforms and digital attribution approaches.

Responsibilities

• Manage client relationships and ensure high performance of programmatic campaigns.
• Lead a team and drive the development of programmatic strategies.
• Maintain industry knowledge and represent the company at events.

Skills

Project Management

Client Relationship Development

People Management

Programmatic Advertising

Digital Attribution

Cross-Channel Strategy

Data Analytics

Problem Solving

Education

Bachelor's Degree

Tools

DV360

Google Analytics

DoubleClick

Adobe Analytics

Job description

Job title: Account Director, Programmatic

Group: Mindshare Worldwide

Client: Ford

Reports to: Programmatic Business Director

Mindshare is a media services company that accelerates Good Growth for its clients. Our company values of energy, empathy, and impact bind together our diverse global family of 10,000 people from every culture and with every specialist skill you can imagine. People at Mindshare create ideas and solutions that help not only our clients, but also the industry and the world.

What We Can Offer You

At Mindshare Worldwide, we offer a competitive salary package, with 25 days holiday increasing with service to a maximum of 30 days, with the option to buy an extra 5 days per year. We also have an enhanced pension scheme, Bupa healthcare, a monthly wellbeing fund and early finishes on a Friday during summer. These are just some of the great benefits we offer.

Based ten minutes from London Bridge tube station, our office has a rooftop with 360 views of London – a great space to hang out with colleagues and friends!

We also offer an extensive training programme to help guide your career development, with a wide range of options to suit everyone at all levels of your career.

The Role

A role exists in Mindshare’s Channels & Solutions within a growing Programmatic specialist team. We are looking for an experienced Programmatic Account Director who will play an instrumental role in further development of our offering by taking ownership of the ongoing client engagement, managing a team of Programmatic AMs and AEs and support the Digital Channel Management Partner to implement the strategic vision of the account and team. In this role, you will also work closely with other sister agencies in the network, creative agencies, data teams, PR etc.

The Ideal Candidate

The candidate will report into the Digital Channel Management Partner. Working within the Mindshare Channels & Solutions Paid Social team, they will be integral to cross channel knowledge sharing and contributing to channel integration across Mindshare Channels & Solutions. The ideal candidate will be expected to use their own initiative in setting up processes and expectations for the social team within the client hub. You will be expected to lead by example, growing the client base by upselling new services and contributing to team PR opportunities.

Essential Criteria

• Exceptional project management and coordination skills, with a logical approach to problem solving
• Experience in developing and leading client relationships
• Exceptional people management skills, including support and development of at least two junior team members
• Exceptional executional Programmatic experience managing Brand & DR activity; experience in optimising and developing programmatic accounts to hit performance targets is essential
• Extensive experience using programmatic platforms (DV360, Amazon, Yahoo, Xandr TTD etc.) as well as 3rd party platforms like GA and other tracking solutions such as DoubleClick and Adobe Analytics
• In depth understanding of networks like: Audience Networks.
• Sponsorships and when to use them to deliver against clients’ business objectives
• Understanding of the importance of brand safety, viewability and able to recommend solutions that address these topics
• Ability to support the Business Director in developing wider individual channel strategies including year planning, audience development and creative solutions in line with client’s objectives.
• Ability to devise a cross digital platform strategy that links up with other non-programmatic channels, taking into account best practices
• Expert knowledge of measurement capabilities and evaluate and implement opportunities that are of benefit to the client and future Programmatic activity
• Working knowledge of digital attribution approaches used to optimise Programmatic campaigns
• An understanding of how Programmatic can integrate with other digital and offline channels

Desirable Criteria

• Knowledge in coding and programming
• Experience in collaborating with offline media channels to negotiate and align on ideal Offline vs. Online budget scenarios

Responsibilities

Delivering client performance

• Take ultimate responsibility for the output of your team, both clients facing and operational
• Be the central client contact for your client portfolio, dealing at Director level and above with senior management within the client and agency organization
• Apply best practice rigor to the execution of programmatic campaigns
• Maintain a forward thinking and innovative approach in the development of programmatic activity
• Attend all important internal and external client meetings; provide outstanding levels of client service in a proactive manner

Raising our profile

• Keep up to date with industry developments in order to offer POVs
• Become an expert in all Programmatic services offered by Mindshare
• Build a reputation as a trusted senior advisor for internal and external stakeholders
• Play an active role in pitches, and other cross agency initiatives
• Surfacing the best work within the team and promoting this internally and externally via case study submissions / award entries etc.
• Enter relevant industry awards and create POVs regarding industry developments
• Contribute to key industry events and represent Mindshare externally
• Regular development of opinion pieces related to Programmatic to be shared across the agency, build external and internal profile and act as a thought leader in the Programmatic space.
• Build and maintain relationships with Client Leads, offering strategic guidance (in line with Digital Channel Management Partner vision) to help grow the business and strengthen the relationship
• Work with HR/other channel leads to ensure the Channels & Solutions story is positioned correctly with recruiters
• Develop the profile of Mindshare Channels & Solutions through training, presentations, and other communication
• Support Senior leadership and line manager with regular updates on up-and-coming innovation, changes to industry landscape

Inspiring our people

• Take responsibility for your team’s development and career progression within the agency
• Maintain a positive attitude towards all areas of our work and looking for opportunities and solutions from challenges
• Establish a relationship with key senior clients, through QBRs/proactive projects
• Regular maintenance of talent mapping and career path development plans for all direct reports.
• Regularly update the team alongside the BD on live initiatives, business performance, new business opportunities and any other relevant topics
• Maintain a strong line of communication with all team members including the Head of Programmatic, senior leadership, etc.

Driving our process

• Take the lead on one or more integration projects across the department, and supporting other projects
• Develop and maintain on-boarding process for new starters
• Constantly review all optimization, budget management, task management, testing, and other processes to identify opportunities for improvement in effectiveness or efficiency
• Ensure briefing, planning and finance processes are strictly adhered to by the team

Developing our product

• Develop roadmaps for the Programmatic product, to differentiate and future proof our offering
• Create a consistent, challenging, but exciting recruitment experience for candidates that allows us to find and secure the best talent in the market
• Support Digital Channel Management Partner in development of Channels & Solutions Programmatic product
• Contribute and lead aspects of New Business, as well as upselling and cross-selling of services and capabilities.
• Contribute to the New Business process by creating templates and resources usable in all pitches

Ensuring our profitability

• Work with ADs to ensure client resource allocations are adhered to, reported, and flagged to Digital Channel Management Partner
• Support and deliver new business pitches when requested by leadership
• Commercially driven and forward thinking in the expansion of business opportunities, entrepreneurial in mind-set and always looking to develop incremental or new services both centrally and locally via new opportunities and revenue streams

#LI-FG1