Product Proposition Lead

NECSWS; United Kingdom; Hybrid; GBP 70,000 - 90,000; Full time

Benefits offered by this job

Private medical cover

25 days holiday

Life assurance 4x basic salary

Group pension plan (up to 8.5%)

Flexible benefits

Employee assistance programme

LinkedIn Learning access

Job summary

NEC Software Solutions is seeking a Product Proposition Lead to bridge Product, Sales, Marketing and Delivery, defining compelling propositions and clear customer outcomes. You will shape messaging, drive launches, and coordinate content across internal teams and external channels.

In this hybrid/remote role (UK-based), you will monitor market trends, regulatory changes and competitor activity to keep propositions competitive and relevant, while managing the customer portal and supporting sales

Qualifications

• Experience of product proposition development, product marketing or go-to-market planning.
• Experience within housing, public sector or software technology markets.
• Ability to translate complex product features into clear customer benefits.
• Strong written and verbal communication skills.
• Experience working across multiple teams and stakeholder groups.
• Understanding of market analysis, competitor assessment and customer insight.

Responsibilities

• Develop and maintain product propositions with clear customer outcomes, benefits and differentiators.
• Create and manage go-to-market plans for new products and enhancements.
• Define product messaging and supporting content for sales, marketing and customer engagement.
• Monitor competitor activity and regulatory developments to keep propositions relevant.
• Lead product launches and ensure sales enablement materials and communications are ready.
• Maintain the Product Catalogue and ensure information is current.
• Collaborate with Marketing on campaigns, webinars, newsletters, website content and collateral.
• Oversee customer communications and manage content in the customer portal.

Job description

Please note - this role could be Hybrid or remote, subject to location

This is a really exciting opportunity to join our market-leading NEC Housing team to help define how our products are positioned and communicated across the business.

The role bridges Product, Sales, Marketing and Delivery teams to ensure that product value is clearly understood internally and externally.

This role develops product propositions, supports product launches, creates customer-facing content and ensures product messaging remains accurate, consistent and aligned to market needs, customer requirements and sector developments.

The Product Proposition Lead also plays a key role in understanding competitor activity, regulatory changes and customer referenceability to help shape product and commercial success.

Key Responsibilities

Product Proposition and Go-to-Market Strategy

• Develop and maintain product propositions that clearly articulate customer outcomes, benefits and differentiators.
• Create and manage go-to-market plans for new products, enhancements and strategic initiatives.
• Define product messaging and supporting content for sales, marketing and customer engagement activities.
• Monitor and co-ordinate competitor activity, market trends and regulatory developments to ensure propositions remain relevant and competitive.
• Support the transition of products from development into market launch.

Product Launch and Commercial Readiness

• Lead the planning and coordination of product launches and release handovers.
• Ensure all activities are completed, including internal briefings, sales enablement materials and customer communications.
• Maintain the Product Catalogue, ensuring information is accurate and up to date.

Marketing and Communications

• Act as the main point of contact between Product and Marketing teams.
• Work closely with Marketing on campaigns, webinars, newsletters, website content and marketing collateral.
• Support the creation of media articles, conference presentations, award submissions and other external communications.
• Ensure product messaging is clear and consistent.

Customer Communications and Customer Portal Management

• Oversee the production and review of customer communications, including information bulletins and service updates.
• Manage product information within the customer portal, ensuring content remains current and relevant.
• Gather customer feedback and contribute recommendations for future portal improvements.
• Help maximise the portal's value as a customer communication and engagement channel.

Value Proposition Development

• Develop proposition packs for key solution areas.
• Clearly define customer challenges, market drivers and business needs.
• Articulate how products address those challenges and deliver measurable outcomes.
• Identify competitive strengths, market gaps and supporting customer references.

Market Insight and Sector Knowledge

• Maintain a summary of industry policy, regulation etc. which provides updates and insights to support internal stakeholders and customer conversations.
• Work with Product Managers to track and communicate key sector changes.

Roadmap and Product Information Management

• Manage the production and publication of customer-facing product roadmaps.
• Manage and review internal product information and key product messaging documents, for example, WYNTK (What You Need To Know) documents.
• Ensure product documentation has an agreed review cycle and monitor updates

Business Case Support

• Support the development of business cases for new initiatives, products and strategic investments.

Knowledge, Skills and Experience

• Experience of product proposition development, product marketing or go-to-market planning.
• Experience within housing, public sector or software technology markets.
• Ability to translate complex product features into clear customer benefits.
• Strong written and verbal communication skills.
• Experience working across multiple teams and stakeholder groups.
• Understanding of market analysis, competitor assessment and customer insight.
• Experience managing product launches and supporting sales enablement activities.
• Strong organisation and project coordination skills.
• Knowledge of regulatory and policy developments affecting customers.

We are proud of the benefits we offer employees of NEC Software Solutions

• Private Medical Cover funded by NEC for Employees (with the option to add family members at an additional cost)
• 25 days paid holiday with the option to buy/ sell
• 4 x basic salary life assurance cover funded by NEC (with the option to increase cover at an additional cost)
• A Group Pension Plan with fantastic employer contributions up to a maximum of 8.5%
• A fantastic selection of flexible benefits to suit your individual needs
• We are an employer who cares, we have a invaluable employee assistance programme which can help in every area of your life
• All colleagues get free access to LinkedIn Learning. Over 15000 courses covering a huge breadth of subjects. Learn about what you like, when you