Product Owner (SalesAPI)

Alliance Automotive Group; Hellaby; Hybrid; GBP 70,000 - 110,000; Full time

Job summary

Alliance Automotive Group UK & Ireland is expanding its Sales API and seeks a Digital Product Owner to own the API roadmap, drive adoption with new customers and partners, and act as a technical consultant to integrators. You will translate commercial needs into technical requirements, prioritise features, and work closely with engineering and commercial teams to deliver value.

The role requires deep API knowledge, RESTful design, SQL data validation, and strong stakeholder management in a

Qualifications

• Proven experience owning or managing API products or technical integrations in a commercial environment.
• Strong technical understanding of RESTful APIs, authentication, data structures (JSON/XML), and integration patterns.
• Experience working in Agile/Scrum environments with engineering teams.

Responsibilities

• Own the Sales API roadmap and prioritize features based on competitive positioning and business value.
• Act as a technical consultant to customers and partners integrating with the API.
• Manage the product backlog, write detailed user stories with acceptance criteria, and define API requirements.
• Collaborate with engineering to translate requirements into technical solutions and ensure delivered quality.

Skills

API product ownership

RESTful APIs

SQL

Agile/Scrum

Stakeholder management

Technical consulting

Tools

Swagger/OpenAPI

Postman

Job description

Alliance Automotive Group (AAG) is a leading distributor of passenger and commercial vehicle parts to the independent automotive aftermarket in Europe. It operates in France, the U.K., Ireland, Germany, the Netherlands, Belgium, Spain, Portugal, Poland, Hungary and Romania. The company is a wholly-owned subsidiary of Genuine Parts Company (GPC), the largest global automotive replacement parts distributor with activities in North America, Europe, and Australasia. AAG’s network serves thousands of customers across Europe supported by a logistics infrastructure of 75 Distribution Centres, approximately 2,550 Stores and thousands of vehicle repairers, body shops and auto-centres. AAG has a revenue of 3.4 billion euros with over 17,000 employees. Learn more at www.allianceautomotivegroup.euAlliance Automotive Group UK & Ireland are scaling our Sales API, a headless interface that allows customers and partner platforms to integrate directly with our catalogue and order management systems. To support our growth ambition, we are recruiting a Digital Product Owner to be responsible for market expansion, competitive enhancement and continuous improvement of our Sales API.The Sales API is an established REST interface that enables customers and third-party systems to:Access our product catalogue programmaticallyPlace and manage ordersCheck stock and pricing in real-timeIntegrate with garage management systems and other partner platformsBuild custom interfaces to our systemsYou'll take strategic ownership of the Sales API, strengthening our market position, driving adoption with new customers and partners, and acting as technical consultant to integrators. This means defining the roadmap, prioritising features based on commercial value, and working directly with Key Account customers to enable successful integrations.This role represents true product ownership with meaningful technical depth. The successful candidate will need a strong understanding of API architecture, design principles, and underlying system process flows, combined with a solid grasp of solution implementation and associated business processes.You must be comfortable engaging in detailed technical discussions with developers and integration partners, confidently translating requirements into viable solution options. The role requires close collaboration with engineering teams to deliver enhancements, partnership with Commercial teams to support business tenders, and direct engagement with customers to guide and support successful implementation.Reporting to the B2B Digital Portfolio Manager, this role combines strategic product thinking, technical consulting, and commercial impact in a market-leading automotive organisation. The Sales API is a crucial product that enables customers and partners to integrate directly with our systems. Done well, it drives adoption, reduces manual process overhead, and creates competitive advantage.Product Ownership & StrategyOwn the Sales API roadmap, prioritising features based on competitive positioning, commercial value, customer demand, and engineering capacityMake informed trade‑off decisions balancing customer requests, competitive differentiation, and technical constraintsMonitor the competitive landscape and define enhancements that strengthen market positionDrive API adoption and growth, onboarding new customers and third‑party integrators at scaleDefine success metrics and track API performance, adoption, and commercial impactPartner with commercial teams to understand customer needs and translate them into product prioritiesCommunicate roadmap updates, releases, and progress to internal and external stakeholdersTechnical Consulting & Customer EngagementAct as a technical consultant to customers and third‑party partners integrating with the APIWork directly with Key Account customers to understand integration requirements and guide successful implementationProvide expert guidance on API architecture, endpoints, authentication mechanisms, request/response structures, error handling, and best practicesSupport pre‑sales conversations where API capability is critical to the commercial propositionTroubleshoot integration issues and collaborate with engineering to resolve technical blockersSupport integration testing and User Acceptance Testing (UAT), including defect identification and validationProduct Delivery, Quality & GovernanceManage the product backlog and set sprint priorities aligned to strategic objectivesWrite detailed user stories and acceptance criteria covering API behaviour, endpoint specifications, data validation rules, and error scenariosDefine API requirements including endpoints, payload structures (JSON/XML), authentication, and business rulesWork closely with engineering to translate business and customer requirements into technical solutionsParticipate in Agile ceremonies (stand‑ups, sprint reviews, retrospectives)Define and execute test scenarios to validate API functionality, data accuracy, and business logicReview and validate API payloads to ensure compliance with documented requirementsUse SQL to query and validate relational data, confirming correct processing of orders, pricing, inventory, and customer informationPerform data reconciliation to ensure consistency across integrated systemsEnsure API documentation (e.g., Swagger/OpenAPI) is accurate, clear, and useful for integratorsEssential RequirementsProven experience owning or managing API products or technical integrations in a commercial environmentStrong technical understanding of RESTful APIs, authentication, data structures (JSON/XML), and integration patternsWorking knowledge of SQL and relational databases - you can query data to validate outcomes and troubleshoot issuesAbility to act as technical consultant - credible in conversations with developers, partners, and technical customersExperience working in Agile/Scrum environments with engineering teamsTrack record translating business and customer needs into detailed technical requirementsStrong stakeholder management skills across commercial, technical, and customer-facing contextsCommercial awareness - you understand how APIs drive business value and adoptionFamiliarity with API documentation tools (Swagger/OpenAPI) and API testing tools (Postman, etc.)Highly Desirable QualitiesExperience with e-commerce platforms, order management systems, or catalogue APIsExperience supporting third-party integrations or partner onboarding at scaleUnderstanding of competitive API offerings in B2B or automotive sectorsExposure to data validation, reconciliation, or business intelligenceExperience working with Key Account customers or enterprise integrationsPersonal AttributesTechnically credible but commercially minded - you balance technical quality with business outcomesComfortable working directly with customers and partners in a consulting capacityAnalytical and detail-oriented - you care about data accuracy and technical correctnessCollaborative across commercial and technical teamsProblem-solver with a bias toward practical solutionsContinuous improvement mindset – establishing “why” not just “how”Not the right fit? Create an account to set up email alerts as new job postings become available that meet your interest!Alliance Automotive Group is an equal opportunities employer.