Product Officer (Web)

NHS; Cardiff; On-site; GBP 32,000 - 45,000; Full time

Job summary

Public Health Wales is seeking a Product Officer (Web) to lead web improvements that support public health information and services. You’ll work in the Digital Communications team to translate user needs into actions, manage backlogs, and collaborate with stakeholders to deliver accessible, data-driven digital services for audiences across Wales.

The role requires Welsh language skills and experience in analytics, agile delivery, and content management.

Qualifications

• Specialist knowledge of digital/web services, including user needs, accessibility and standards
• Understanding of how analytics and user feedback inform improvements
• Training or experience in Agile or iterative delivery approaches
• Knowledge of accessibility standards (e.g., WCAG) and how they apply to websites

Responsibilities

• Plan and coordinate defined streams of work within the web product roadmap
• Maintain the product backlog by writing and refining user stories
• Translate user and business needs into clear actions or specifications
• Explain digital decisions in clear, plain English to colleagues and stakeholders
• Use web analytics to monitor trends and identify improvement opportunities
• Ensure content and updates are accurate and aligned with accessibility criteria

Skills

Welsh language skills

Stakeholder communication

Analytics interpretation

Content management systems

Prototyping

MS 365 tools

Tools

Microsoft 365

Job description

BETA This is a new website - your feedback is welcomed to help us improve it.

Welcome to Public Health Wales, the national public health organisation for Wales

Our vision is Working to achieve a healthier future for Wales

Applicants are invited to apply in Welsh, any application submitted in Welsh will not be treated less favourably than an application made in English. To support our all Wales service, we particularly welcome applications from Welsh speakers.

Important Note for vacancies offered on a fixed-term or secondment basis.
Individuals who hold permanent (substantive) employment within the NHS may only be appointed via secondment. Approval for a secondment must be obtained from your current line manager prior to submitting an application.

Job overview

PLEASE NOTE: Welsh language skills are essential for this role. Applicants must be able to communicate effectively in Welsh, both verbally and in writing, to meet the day-to-day requirements of the post.

Are you passionate about creating digital services that help people live healthier lives?

At Public Health Wales, our web estate connects people across Wales with trusted health information, public health programmes, professional resources, research and data.

As a Product Officer (Web), you'll help improve websites and digital services that support the public, healthcare professionals, researchers and other key audiences.

You'll work within the Digital Communications team to identify opportunities for improvement using analytics, user research and stakeholder insight, helping turn evidence into delivered outcomes.
You'll support product roadmaps, manage delivery activities and work with colleagues across Public Health Wales to develop accessible, user-centred digital services that meet user needs and organisational priorities.

We're looking for someone who is curious, organised and passionate about digital improvement. If you enjoy problem-solving, working with data and collaborating with a wide range of stakeholders, we'd love to hear from you.

In return, you'll have the opportunity to influence digital services used by millions of people and help ensure access to trusted public health information across Wales.

Main duties of the job

As Product Officer (Web), you will play a key role in improving and maintaining Public Health Wales' web estate, helping ensure digital services meet user needs and support organisational priorities.

Working within the Digital Communications team, you will use analytics, user feedback and stakeholder insight to identify opportunities for improvement across websites, content and user journeys.

You will help translate user and business needs into clear actions, manage product backlogs, coordinate delivery activities and support digital improvements.

You will work closely with colleagues across Public Health Wales, providing advice and guidance on web standards, accessibility requirements and digital best practice.

The role requires strong communication and relationship management skills, with the ability to influence stakeholders, explain complex digital concepts in plain English and build consensus around proposed changes.

The post holder will support the planning and delivery of website enhancements, monitor performance using web analytics, and help ensure digital products and services are developed in line with accessibility standards, organisational policies and user-centred design principles.

This is an exciting opportunity for someone who enjoys problem-solving, continuous improvement and collaborative working to deliver high-quality digital experiences that support public health outcomes across Wales.

Working for our organisation

We are Public Health Wales – the national public health organisation for Wales. Our purpose is ‘working together for a healthier Wales'. We exist to help all people in Wales live longer, healthier lives. With our partners, we aim to increase healthy life expectancy, improve health and well-being, and reduce inequalities for everyone in Wales, now and for future generations.

Together, our teams work to prevent disease, protect health, and provide leadership, specialist services and public health expertise. We are the main source of public health information, research and innovation in Wales. Never more has public health been so important as we come through the Coronavirus pandemic, face the challenges of the cost-of-living crisis and tackle and prevent the harmful effects of climate change.

Our organisation is guided by our Values, 'Working together, with trust and respect, to make a difference'. We are committed to creating an inclusive workplace that values equality, diversity and inclusion. We welcome applications which represent the rich diversity of the communities we serve and from those wishing to work part time or on a job share basis.

Detailed job description and main responsibilities

Person Specification

Qualifications and Knowledge

Specialist knowledge of digital/web services alongside a range of communications practices, procedures and methodologies, underpinned by theoretical knowledge and significant postgraduate-level training or equivalent practical experience; including digital product approaches (user needs, prioritisation, iteration, accessibility and standards) and understanding of communications, public relations and marketing techniques )

Understanding of how analytics, user research and feedback, alongside communications and engagement approaches, inform improvements, support decision-making and shape effective digital and organisational communications

Training or experience in Agile or iterative delivery approaches

Knowledge of accessibility standards (e.g., WCAG) and how they apply to websites

Experience

Delivering improvements to digital content, journeys or features from initial requirements to completed updates

Using evidence (analytics, user needs, feedback) to make recommendations

Planning and organising tasks across a small project or workstream and delivering them to agreed timescales

Working with others to translate needs into clear actions or specifications

Skills and Attributes

Able to present complex and sensitive project information to groups, including stakeholders and project board

Able to understand and document user and business needs

Able to plan, coordinate and track tasks across multiple pieces of work

Able to explain digital decisions in clear, plain English to colleagues

Able to interpret analytics and identify meaningful patterns and opportunities

Experience working with content management systems

Able to prepare simple prototypes, examples or annotated pages

Proficient in Microsoft 365 tools relevant to the role

Welsh language skills: Essential — able to communicate effectively in Welsh in both written and spoken forms for day ‑ to ‑ day job requirements

Able to demonstrate understanding and application of PHW workplace values and behaviours

Experience using web analytics platforms

Other

Able to travel occasionally between PHW locations for meetings where required.

No DBS check required for this role

• The role requires the successful candidate to be a member of the out-of-hours on-call press rota which includes weekday evenings only (not weekends).

Responsibilities and Duties

Planning and Design

Manage defined streams of work within the web product roadmap, planning and coordinating complex activities such as delivery of website improvements by organising tasks, clarifying requirements, managing timelines and ensuring progress is monitored and documented

Work with teams to define and interpret complex user and business needs for web content or features, organising these into clear, prioritised plans and work packages to support delivery

Use analytics and feedback tools to analyse and interpret complex data and user needs, evaluate options and exercise judgement to determine appropriate solutions where multiple courses of action exist

Identify improvements to pages or journeys and make recommendations that support user needs and organisational goals, considering priorities and contributing to the planning of wider workstreams

Prepare prototypes, page outlines or annotated examples to explain what needs to change and help colleagues visualise proposed improvements, supporting the organisation and delivery of planned activities

Product Delivery & Governance

Maintain the product backlog for assigned areas by writing and refining user stories, prioritising tasks based on evidence, removing duplicates and ensuring items are ready for delivery, using digital systems to manage and track work effectively

Coordinate small delivery cycles by organising tasks, checking dependencies, monitoring progress and updating colleagues on what has been completed

Work independently within broad organisational and digital governance policies, managing own workload and priorities with minimal supervision and taking responsibility for delivery within assigned areas

Exercise judgement in applying policies and standards, making decisions within own area of work and escalating complex or high ‑ risk issues where appropriate

Support governance of the web estate by ensuring teams follow agreed standards (e.g., accessibility criteria, design patterns, content style guidance) and documenting cases where improvements are needed

Keep accurate records of decisions, updates and outcomes to support transparency in how the web estate is developed and maintained

Communications

Explain highly complex and sometimes sensitive product decisions and options to groups of colleagues and stakeholders in a clear, accessible way, including delivering presentations and supporting agreement on preferred approaches (e.g. demonstrating how a proposed structure improves user journeys or how analytics support recommendations)

Drive effective communication strategies for committees and stakeholders, ensuring clarity across digital platforms; manages media relations on high-profile issues and communicates sensitive content with confidence and clarity

Prepare summaries, options papers and briefings on specialist topics that support informed decision-making, influencing colleagues and stakeholders on changes and associated communication approaches

Work closely with teams and stakeholders to ensure content and updates are accurate and aligned, using persuasion and negotiation to achieve consistency and agreement across differing priorities

Digital and Information

Use web analytics tools to monitor trends, assess how well pages are performing and identify areas that need improvement

Liaise with suppliers or technical colleagues to raise issues, request fixes and verify that updates have been implemented correctly

Maintain project documentation, templates and shared resources, ensuring information systems, reports and records are accurate, up to date and support effective monitoring and delivery of the web estate

Improvement and Monitoring

Implement organisational policies and procedures within projects, ensuring digital service delivery aligns with agreed standards and ways of working

Contribute to the development of project-level processes by providing feedback and suggesting improvements based on practical experience

Support cycles of continuous improvement by tracking whether changes have delivered the intended results and recommending follow ‑ up actions where needed

Gather small-scale user feedback (e.g. through surveys) and analyse and incorporate findings into improvement recommendations within own areas of work

Highlight risks, recurring issues or gaps in standards adherence and escape them to the Product Manager with clear evidence and suggested next steps

Management, Leadership and/or Training

Plan and organise a broad range of complex, interdependent activities across multiple service areas, adjusting plans in response to changing priorities

Show colleagues and new starters how to use templates, workflows or tools correctly, providing day‑to‑day guidance and support on digital and web‑related tasks

Coordinate small working groups for specific improvement tasks, providing direction, clarifying responsibilities and supporting team members to complete agreed actions

Finance and Budget

Obtain quotes for web ‑ related tools or services when required, ensuring specifications match agreed needs

Ensure purchasing activities of web‑related tools and services follow organisational processes and are accurately recorded and compliant with financial procedures

Ensure safe use of web tools and services

Person specification

Qualifications and Knowledge

• Specialist knowledge of digital/web services alongside a range of communications practices, procedures and methodologies, underpinned by theoretical knowledge and significant postgraduate-level training or equivalent practical experience; including digital product approaches (user needs, prioritisation, iteration, accessibility and standards) and understanding of communications, public relations and marketing techniques)
• Understanding of how analytics, user research and feedback, alongside communications and engagement approaches, inform improvements, support decision-making and shape effective digital and organisational communications
• Training or experience in Agile or iterative delivery approaches
• Knowledge of accessibility standards (e.g., WCAG) and how they apply to websites

Experience

• Delivering improvements to digital content, journeys or features from initial requirements to completed updates
• Using evidence (analytics, user needs, feedback) to make recommendations
• Planning and organising tasks across a small project or workstream and delivering them to agreed timescales
• Working with others to translate needs into clear actions or specifications

Skills and Attributes

• Able to present complex and sensitive project information to groups, including stakeholders and project board
• Able to understand and document user and business needs
• Able to plan, coordinate and track tasks across multiple pieces of work
• Able to explain digital decisions in clear, plain English to colleagues
• Able to interpret analytics and identify meaningful patterns and opportunities
• Experience working with content management systems
• Able to prepare simple prototypes, examples or annotated pages
• Proficient in Microsoft 365 tools relevant to the role
• Welsh language skills: Essential — able to communicate effectively in Welsh in both written and spoken forms for day ‑ to ‑ day job requirements
• Able to demonstrate understanding and application of PHW workplace values and behaviours
• Experience using web analytics platforms

Other

• Able to travel occasionally between PHW locations for meetings where required.
• No DBS check required for this role

Public Health Wales, reserves the right to close this vacancy early. We therefore encourage early applications.

Priority is given to staff awaiting redeployment. We therefore reserve the right to withdraw this advert at any stage.

If you have a disability and have any particular requirements to enable you to participate in the application process, please contact [e-mail]

IMPORTANT NOTE FOR APPLICANTS: Applications for our roles are carefully reviewed and shortlisted based on specific criteria, which varies from job to job.

Using a generic application or automated AI application services, such as Lazy Apply or AI Apply, does not usually provide enough personal evidence of your skills and experience relevant to the role. This can make it difficult for us to assess your suitability and will reduce your chances of being shortlisted.

To ensure your application is given full consideration, we recommend submitting a tailored application that directly addresses the criteria listed in the Person Specification section of the advert, providing clear evidence and examples to demonstrate how you meet each requirement.

Visa Sponsorship Eligibility

• If you require sponsorship under the Skilled Worker or Health and Care Visa routes, please ensure youself‑assess your eligibility for sponsorship for this role before applying.

If you are successful and short listed for interview you will be contacted by email using the address with which you registered. Please ensure you check your email account regularly.

We are committed to fair, transparent recruitment and believe in equality of opportunity in our workplace and will not tolerate discrimination on grounds of age, disability, gender identity, religion or belief, race or nationality, marriage or civil partnership status, sex, sexual orientation, working pattern, caring responsibilities, trade union activity or political beliefs – or on any other grounds. We welcome applications from individuals seeking flexible working arrangements.

The salary scale shown is for a full‑time member of staff, with the amount being adjusted pro rata for those working less than 37.5 hours per week.

In general, anyone joining our Trust who has not previously worked in the NHS will, by default, start on the first point of the advertised pay band. Pay progression will then be determined by annual Performance and Development Reviews in accordance with the NHS Wales Pay Progression Policy . An application for Incremental Credit may be considered, but can only be awarded based on evidenced, reckonable service and/or equivalent, relevant experience.

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