Senior Content Designer

Public Health Wales NHS Trust; Cardiff; Hybrid; GBP 50,000 - 57,000; Full time

Job summary

Public Health Wales is seeking a Senior Content Designer to shape content across complex services and digital products within a large-scale transformation program. You will ensure information is accessible, clear and actionable to support user needs and service outcomes.

You will plan and deliver content design activities, work with researchers and designers, develop content strategies and test concepts in prototypes using Figma, while mentoring colleagues and contributing to a culture of

Qualifications

• Master’s degree in an associated professional field or equivalent.
• FEDIP Senior Practitioner or equivalent advanced qualification.
• Knowledge of the NHS, other healthcare systems, or the health sector.
• Experience in content design for end-to-end user journeys.

Responsibilities

• Create and improve content across end-to-end user journeys.
• Develop content strategies and patterns for consistency and accessibility.
• Create and test content within prototypes using Figma.
• Translate complex information into clear, actionable content.
• Collaborate with user researchers and multidisciplinary teams.

Skills

Creativity

Attention to detail

Communication

Teamwork

Delegation

Follow-up

Education

Master’s degree

FEDIP Senior Practitioner

MISTC

NHS knowledge

Tools

Figma

Job description

BETA This is a new website - your feedback is welcomed to help us improve it.

Main area User Research & Service Design Grade Band 7 Contract Fixed term: 12 months (12 months with possibility to extend to 18) Hours Full time - 37.5 hours per week Job ref 028-AC186-0926

Site 2 Capital Quarter Town Cardiff Salary £50,129 - £57,365 per annum Salary period Yearly Closing 06/10/2026 23:59

Welcome to Public Health Wales, the national public health organisation for Wales

Our vision is Working to achieve a healthier future for Wales

Applicants are invited to apply in Welsh, any application submitted in Welsh will not be treated less favourably than an application made in English. To support our all Wales service, we particularly welcome applications from Welsh speakers.

Important Note for vacancies offered on a fixed-term or secondment basis.
Individuals who hold permanent (substantive) employment within the NHS may only be appointed via secondment. Approval for a secondment must be obtained from your current line manager prior to submitting an application.

Job overview

Help shape the future of weight management services in Wales.

This is an opportunity to improve how people access, navigate and use support across digital, community and clinical settings. You'll use research, insight and content design practice to ensure information is easy to find, understand and act on, supporting both user needs and service outcomes.

This post is a fixed term/ secondment for 12 months with a possibility to extend to 18 months. I f you are interested in applying for the secondment position, you must obtain permission from your current line manager prior to applying for this post.

Main duties of the job

Design, create and improve content across end-to-end service journeys, ensuring it is clear, accessible and focused on user needs.

Work closely with user researchers and other designers to understand people's needs, behaviours and challenges, applying these insights to content decisions.

Use tools such as Figma to develop and test content within prototypes, journeys and service concepts

Develop content patterns, structures and guidance that support consistent and effective user experiences.

Champion accessibility and inclusive design, ensuring content works for a wide range of people, circumstances and levels of health literacy.

Collaborate with multidisciplinary teams to balance user needs, service requirements and organisational priorities.

Use evidence, insight and stakeholder engagement to influence decisions and improve service experiences.

Support and mentor colleagues while contributing to a culture of learning, collaboration and continuous improvement.

Working for our organisation

We are Public Health Wales – the national public health organisation in Wales. Our purpose is ‘Working together for a healthier Wales'. We exist to help everyone in Wales live longer, healthier, happier lives. Together with our partners, we work to increase healthy life expectancy, improve health and well-being, and reduce inequalities for everyone in Wales, now and for future generations.

Our teams work to prevent disease, protect health, and provide leadership, specialist services and public health expertise. We are the leading source of public health information, research and innovation in Wales. In a world facing complex health challenges, our work has never been so important.

We are guided by our Values, 'Working together, with trust and respect, to make a difference'. We are committed to building an inclusive workplace that values equality and diversity. We welcome applications which represent the rich diversity of the communities we serve and are supportive of flexible working arrangements, including part time roles and job sharing.

Detailed job description and main responsibilities

As a Senior Content Designer, you will be responsible for creating and improving content across complex services and digital products within a large-scale transformation programme. You'll help ensure people receive the information they need, at the right time and in the right format, enabling them to make informed decisions and confidently navigate services.

The role involves planning and delivering content design activities, shaping content strategy and contributing to service improvements. You'll work closely with user researchers, designers, developers, clinicians and stakeholders throughout discovery, design and delivery.

You will:

Create and improve content across end-to-end user journeys, ensuring it meets user needs and supports service objectives.

Develop content strategies, patterns and approaches that improve consistency, usability and accessibility.

Create and test content within prototypes using tools such as Figma and other appropriate design and prototyping tools.

Use research, data and evidence to inform content decisions and continuously improve content performance.

Translate complex, technical or sensitive information into clear, understandable and actionable content.

Work collaboratively with user researchers to understand user needs and evaluate content with users.

Champion accessibility and inclusive communication, ensuring content is accessible to people with a wide range of needs and abilities.

Help identify opportunities to improve services through better content, clearer journeys and more effective communication.

Support agile delivery by working collaboratively across multidisciplinary teams.

Communicate content decisions clearly and build shared understanding among stakeholders.

Champion user-centred design and contribute to a culture of learning, collaboration and continuous improvement.

Support and mentor colleagues, sharing knowledge and helping grow content design capability across teams.

This role offers the opportunity to influence how people experience weight management services across Wales, ensuring content is accessible, evidence-based and centred on the needs of the people who use it.

You will be able to find a full Job description and Person Specification attached within the supporting documents.

The ability to speak Welsh is desirable for this post; Welsh and/or English speakers are equally welcome to apply.

Person specification

Qualifications and Knowledge

• A Master’s degree in an associated professional field (or equivalent qualification / experience).
• Further evidence of relevant higher-level education and/or training.
• Knowledge gained through practical experience of working at this level, across the range of work procedures and practices.
• Evidence of continuous professional development.
• FEDIP Senior Practitioner, or equivalent recognised advanced level professional qualification.
• Theoretical and specialist knowledge gained via relevant certification such as: o MISTC - Member of the Institute of Scientific and Technical Communicators
• Knowledge of the NHS, other healthcare systems, or the health sector, including regional or national variations.

Experience

• Practical experience in a content design role, with responsibility for creating, evaluating, updating and reviewing content at all stages of the end-toend user journey.
• Experience of developing content strategy and solutions, preferably for large-scale problems and high-profile events.
• Experience of translating technical data and user stories into content that meets users’ needs, and successfully using a range of design approaches.
• Experience of working on complex projects within a fast-paced, evolving environment, with an iterative and flexible approach to rapid delivery in an agile environment.
• Proficient in software tools which automate or assist part of the development process.
• Proficient in software that enables the user to capture, create, populate and manipulate data structures and where appropriate unstructured data.
• Proficient in the ability to visualise and present information and data in an appropriate format that helps stakeholders understand the significance of the information and data.
• Aware of methods and techniques associated with planning and monitoring progress of projects.

Skills and Attributes

• Creativity skills to take innovative approaches to problem solving and/or devising inventive and creative solutions.
• Attention to detail skills to apply specific quality standards to all tasks undertaken to ensure that deliverables are accurate and complete.
• Interacting with people skills to establish relationships, contribute to an open culture and maintain contacts with people from a variety of backgrounds and disciplines. Be an effective, approachable and sensitive communicator in different communities and cultures with the ability to adapt style and approach to meet the needs of different audiences.
• Teamwork skills to work collaboratively with others to achieve a common goal.
• Delegation skills to delegate tasks, responsibilities and authorities effectively.
• Follow-up and monitoring skills to check progress against targets, taking action to resolve exceptions/ issues and reporting and escalating where necessary.
• Welsh language skills are desirable at levels 1 or above / 3 or above in understanding, speaking, reading and writing in Welsh

Other

• Commitment to supporting the organisation’s mission to encourage and embrace diversity and inclusion across the NHS.
• Requirement to demonstrate and embed the Values and Behaviours of the organisation, including the Compassionate Leadership Principles for Health and Social Care in Wales.
• Able to work flexibly in a hybrid working environment.
• Travel throughout Wales between sites, as required by the job.

Public Health Wales, reserves the right to close this vacancy early. We therefore encourage early applications.

Priority is given to staff awaiting redeployment. We therefore reserve the right to withdraw this advert at any stage.

If you have a disability and have any particular requirements to enable you to participate in the application process, please contact [e-mail]

IMPORTANT NOTE FOR APPLICANTS: Applications for our roles are carefully reviewed and shortlisted based on specific criteria, which varies from job to job.

Using a generic application or automated AI application services, such as Lazy Apply or AI Apply, does not usually provide enough personal evidence of your skills and experience relevant to the role. This can make it difficult for us to assess your suitability and will reduce your chances of being shortlisted.

To ensure your application is given full consideration, we recommend submitting a tailored application that directly addresses the criteria listed in the Person Specification section of the advert, providing clear evidence and examples to demonstrate how you meet each requirement.

Visa Sponsorship Eligibility

• If you require sponsorship under the Skilled Worker or Health and Care Visa routes, please ensure youself‑assess your eligibility for sponsorship for this role before applying.

We are committed to fair, transparent recruitment and believe in equality of opportunity in our workplace and will not tolerate discrimination on grounds of age, disability, gender identity, religion or belief, race or nationality, marriage or civil partnership status, sex, sexual orientation, working pattern, caring responsibilities, trade union activity or political beliefs – or on any other grounds. We welcome applications from individuals seeking flexible working arrangements.

The salary scale shown is for a full-time member of staff, with the amount being adjusted pro rata for those working less than 37.5 hours per week.

In general, anyone joining our Trust who has not previously worked in the NHS will, by default, start on the first point of the advertised pay band. Pay progression will then be determined by annual Performance and Development Reviews in accordance with the NHS Wales Pay Progression Policy . An application for Incremental Credit may be considered, but can only be awarded based on evidenced, reckonable service and/or equivalent, relevant experience.