Product Marketing Specialist — GTM, Insights & Growth

Iveco Group; Basildon; On-site; GBP 45,000 - 70,000; Full time

Benefits offered by this job

Private Health Care (dental)

Pension scheme 3%/6%

Company Bonus Plan

Flexible benefits

Job summary

Iveco Group UK seeks a Product Marketing Specialist to drive market insights and go-to-market plans for new and updated products. You will collaborate with Sales & Marketing, Product, and the Dealer Network to create impactful campaigns and sales enablement material.

You will deliver market intelligence, support training and events, and work with data to identify trends and opportunities to grow market share in the UK. A strong background in product marketing and BI tooling is essential.

Qualifications

• Previous experience in a product marketing role.
• Experience in market analysis, interpretation and strategy setting.
• Automotive experience preferred, ideally LCV & Truck with alternative fuels knowledge.
• Degree or equivalent in Marketing/Business.
• Advanced IT competencies including BI tools like Power BI/Power Query.
• Knowledge of AI/LLMs to maximise efficiency.
• Eligibility to work in the UK and full UK driving licence.

Responsibilities

• Conduct market research and data analysis to support marketing strategy.
• Take ownership over go-to-market planning for new or updated products.
• Monitor market size and trends by segment, product, and region.
• Analyze sales performance vs. competition and identify opportunities with sales teams.
• Propose commercial campaigns to improve market performance and growth.
• Collaborate to plan, implement and measure marketing activity and assets.

Skills

Product marketing experience

Market analysis

Communication & presentation

Team collaboration

Strategic thinking

Education

Degree in Marketing/Business

Tools

Power BI

Power Query

Google Data Studio

Microsoft Office

Job description

Iveco Group UK seeks a Product Marketing Specialist to drive market insights and go-to-market plans for new and updated products. You will collaborate with Sales & Marketing, Product, and the Dealer Network to create impactful campaigns and sales enablement material.

You will deliver market intelligence, support training and events, and work with data to identify trends and opportunities to grow market share in the UK. A strong background in product marketing and BI tooling is essential.