Product Marketing Specialist

Iveco Group; Basildon; On-site; GBP 45,000 - 70,000; Full time

Benefits offered by this job

Private Health Care (dental)

Pension scheme 3%/6%

Company Bonus Plan

Flexible benefits

Job summary

Iveco Group UK seeks a Product Marketing Specialist to drive market insights and go-to-market plans for new and updated products. You will collaborate with Sales & Marketing, Product, and the Dealer Network to create impactful campaigns and sales enablement material.

You will deliver market intelligence, support training and events, and work with data to identify trends and opportunities to grow market share in the UK. A strong background in product marketing and BI tooling is essential.

Qualifications

• Previous experience in a product marketing role.
• Experience in market analysis, interpretation and strategy setting.
• Automotive experience preferred, ideally LCV & Truck with alternative fuels knowledge.
• Degree or equivalent in Marketing/Business.
• Advanced IT competencies including BI tools like Power BI/Power Query.
• Knowledge of AI/LLMs to maximise efficiency.
• Eligibility to work in the UK and full UK driving licence.

Responsibilities

• Conduct market research and data analysis to support marketing strategy.
• Take ownership over go-to-market planning for new or updated products.
• Monitor market size and trends by segment, product, and region.
• Analyze sales performance vs. competition and identify opportunities with sales teams.
• Propose commercial campaigns to improve market performance and growth.
• Collaborate to plan, implement and measure marketing activity and assets.

Skills

Product marketing experience

Market analysis

Communication & presentation

Team collaboration

Strategic thinking

Education

Degree in Marketing/Business

Tools

Power BI

Power Query

Google Data Studio

Microsoft Office

Job description

The product marketing specialist will report directly to the Marketing Manager and will work closely with colleagues from the Sales & Marketing, Product and other relevant departments within the business, as well as liaise with third party suppliers and the IVECO Dealer Network.

The role combines market and competitor analysis working closely with sales teams, dealers and key stakeholders to identify opportunities, develop targeted campaigns and optimise product performance. Acting as a key link between Sales and Marketing, the Product Marketing Specialist delivers market intelligence, sales enablement tools, strategic recommendations and product and market insights that support business growth and strengthen IVECO's competitive position in the market.

Key Activities:

The main responsibilities of the product marketing position include:

• Conduct market research and data analysis to provide insight and help develop and drive the marketing strategy
• Take ownership over go-to-market planning in the event of new or updated product launches
• Monitor market size and trends by relevant segment, product and customer mission - reporting regularly and on an ad hoc basis by market segment, product segment, and geographic region.
• Monitor and evaluate IVECO sales performance versus competition and identify opportunities with the sales teams.
• Propose commercial campaigns to address shortcomings in market performance and opportunities to grow.
• Propose and manage marketing & sales strategy creation and development, culminating in the implementation of campaigns and tactical initiatives designed to increase positive brand perception and sales activity
• Collaborate with the Operational Marketing Specialist in the planning, implementation, measurement and optimisation of marketing activity and asset creation, including sales enablement material
• Collaborate with sales and dealer network colleagues to identify and create case study materials
• Provide marketing analysis support to the IVECO Dealer Network to optimise local targeted marketing activity
• Work with sales teams, the dealer network, and our connectivity tools to review demo vehicle utilisation
• Third party supplier management
• Management of the IVECO Market Intelligence report
• Preparation of presentations to support the Sales & Marketing team
• Supporting training and events, delivering presentations to a range of stakeholders including internal team members, network partners, and customers
• In partnership with the Operational Marketing Specialist and Brand Marketing Specialist, supervise and oversee activities and responsibilities of the operational marketing intern
• Support with the interview and on-boarding process of marketing interns
• Support the marketing team at events
• Collaborate with the CRM Manager to identify relevant trends evident in the data
• Ultimately support the IVECO UK Sales & Marketing team in all efforts aimed at supporting the development of IVECO’s Sales and Marketing strategy, enhancing dealers and customers confidence in our products and gaining market share in our segment

Qualifications, Knowledge and Experience

• Previous experience in a product marketing role
• Experience in market analysis, interpretation and strategy setting to execute positive results
• Automotive experience preferred, ideally LCV & Truck with experience of alternative fuels such as battery-electric, natural gas and hydrogen
• Degree or equivalent in the Marketing and/or Business, Business Management
• Advanced IT competencies, including Microsoft applications and business intelligence tools such as Power Query, Power BI and/or Google Data Studio
• Knowledge of best practices around the secure use of AI/LLMs to maximise efficiency, innovation and workflow.
• Eligibility to work in the UK
• Full clean UK Driving Licence
• Ability to travel, with some over-night stays
• Strong communicaiton and presentation skills, both written and verbal
• Ability to multi-task in a fast-paced environment
• Ability to work effectively within a team and independtly off own initiative
• Proactive in pursuing best practice and innovation
• Private Health Care options including dental cover
• Contributory pension scheme starting at 3% employee and 6% employer contribution (via salary sacrifice scheme)
• Company Bonus Plan (terms and conditions apply)
• Plus many other flexible benefit

It is a condition of employment that employees may be required to undertake such other duties as may reasonably be required of them. Furthermore, it may be necessary to change the roles and responsibilities from time to time. Management reserves the right to implement such changes.

This will be a role offering constant learning, working as part of a committed and collaborative team. We are very passionate about what we do and, therefore, the successful candidate will be focused and capable of delivering in a fast-paced and time-constrained environment.

At Iveco Group, we are committed to building a diverse and inclusive workplace where everyone feels valued, respected, and empowered. Guided by our core value of “We Contribute Diverse Strengths,” we welcome talent from all backgrounds and experiences. We believe in learning through collaboration, acting with integrity, and driving innovation together. If you’re passionate, curious, and ready to grow in a supportive team environment, we encourage you to apply.