Product Marketing Specialist

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We are on a mission to help build and accelerate the internet of tomorrow. We obsess about customer experience and strive towards constant innovation, with the goal of helping companies and developers build a faster, safer, and more reliable internet.

bunny.net is where individual imaginations gather together to solve next-generation internet challenges. Join a team of experts and, together, help shape the future of the internet. Here, you'll do more than join something — you'll add something.

We’re not just saying that — our culture really hops. Our values enable our fluffle to grow stronger with each new team member: we do our best work when we’re curious, take initiative, and chase ideas that feel just a little bit impossible. We obsess over our customers, aim higher every day, and always collaborate with a sense of fun, ownership, and care.

All roles at bunny.net are fully remote with flexible schedules — work from wherever you hop best.

Product Marketing Specialist

We are looking for a Product Marketing Specialist to join our marketing team, to help promote our cutting-edge products and services. In this role, you will be responsible for crafting engaging content, developing compelling go-to-market strategies, and enhancing our brand visibility and market presence. You’ll play a key part in helping bunny.net reach its next stage of growth.

What will you do?

• Content Creation: Develop high-quality marketing collateral, including writing landing pages, product guides, blog posts, webinars, and case studies, to educate and engage our audience.
• Product Positioning: Develop and refine the positioning and messaging for all of bunny.net products, ensuring they resonate with target audiences and differentiate us in the market to help us reach more customers.
• Go-To-Market Strategy: Create and execute comprehensive go-to-market plans for new product launches, being part of the entire journey - from market research to pricing strategy and sales enablement.
• Cross-Functional Collaboration: Work closely with the product and sales teams to develop compelling marketing content that clearly communicates our vision and accelerates growth.
• Customer Insights: Deeply understand customer needs, pain points, and behaviors through market research and customer feedback, working closely with the product team.
• Competitive Analysis: Stay up to date with industry trends and monitor competitive products and services to identify opportunities and threats. Use this information to inform product strategies and market positioning.
• Analyze Performance: Track and evaluate the effectiveness of product marketing initiatives using KPIs. Use data-driven insights to optimize strategies and campaigns and continually improve the conversion funnel.

What will you bring?

• 4+ years of product marketing experience in the technology industry.
• Proven track record of successful product launches.
• Understanding of CDN and other cloud technologies.
• Strong analytical skills and the ability to translate data into actionable insights.
• Excellent written and verbal communication skills.
• Proven track record of developing successful product marketing strategies.
• Experience in content creation and marketing collateral development.
• Self-motivated and able to work effectively in a remote and fast-paced environment.

What will make us extra happy?

• Previous experience working with global, distributed teams and stakeholders.
• Experience with SEO and performance marketing principles.
• Ability to thrive in a startup culture and adapt quickly to changing priorities.
• Experience with developer marketing and ability to communicate technical concepts effectively.
• Familiarity with cloud infrastructure, edge computing, and web performance optimization.
• Development experience is a plus.

What is in it for you?

At bunny.net, we invest in you. We want to provide significant benefits while also helping you maintain a healthy work & personal life.

• A competitive salary. You can expect above-average industry salaries.
• 100% flexible working hours. Work from anywhere, at your own schedule.
• Medical, dental, and vision insurance covers you all over the world.
• Paid Time Off. Love visiting the seaside? No problem - us, too. We offer 25 days of paid vacation (plus your local public holidays on top).
• Parental Leave. Bonding with the little ones is super important, so we offer parental leave and flexible scheduling to ease your way into parenthood.
• Home Office Budget. We believe everyone is more efficient working in a comfortable office, and we're happy to help you set it upwith an annual budget of€500.
• Paid Sick Leave. Feeling ill? Take time off and get back to 100% without worrying about your finances.
• Mental Health Support. Feeling down? We've got your back. bunny.net provides mental health resources and help viaBetterHelp.com.
• Wellness Budget. An annual well-beingfund of €480 ishere to help you stayfresh and focused.
• Educational Budget. Dedicated yearly learning and educational budget of €500for books, seminars, and online courses.