Product Marketing Manager, Publishers

Taboola; London; On-site; GBP 40,000 - 80,000; Full time

Job summary

Join a forward-thinking company as a Product Marketing Manager and help shape the future of performance-driven advertising. In this dynamic role, you will collaborate across teams to develop impactful go-to-market strategies and drive the success of innovative publisher products. Your expertise will be crucial in crafting compelling messaging, leading product launches, and representing the voice of the customer. Experience a collaborative culture that values your contributions and offers generous benefits, including medical coverage and a fully stocked kitchen. This is your chance to make a significant impact in a rapidly evolving industry.

Benefits

Medical coverage

Dental coverage

Vision coverage

Gym partnerships

Free meals

Exceptional onboarding program

Latest tools (MacBooks, etc.)

Qualifications

• 2+ years in Product Marketing or related field with strong GTM strategy skills.
• Excellent written communication and data-driven problem-solving abilities.

Responsibilities

• Drive growth of publisher products through effective market positioning.
• Lead GTM planning for new features and product rollouts.

Skills

Product Marketing

Go-to-market strategies

Written communication

Data-driven mindset

Creative problem-solving

Ad tech ecosystem knowledge

Collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Marketing automation platforms

Analytics tools

Job description

Realize your potential by joining the leading performance-driven advertising company!

We’re looking for a Product Marketing Manager – Publishers to join our global Product Marketing team and help us drive success across our Publisher Business and Product Management teams. This is a high-impact, cross-functional role where you’ll work across the full product lifecycle—from ideation to launch and adoption. Your mission? Turn innovative technologies into meaningful value for some of the world’s largest publishers.

As the linchpin between Sales, Product, Marketing, and Customers, you’ll shape go-to-market (GTM) strategies, build compelling positioning, and develop sales enablement tools that bring Taboola’s publisher offerings to life.

To thrive in this role, you’ll need:

1. 2+ years of experience in Product Marketing or a closely related field
2. Proven ability to develop impactful go-to-market strategies and drive execution across teams
3. Strong messaging and positioning skills with excellent written communication
4. A data-driven mindset paired with creative problem-solving abilities
5. Deep understanding of the programmatic ad tech ecosystem
6. Team player with the ability to manage external resources and collaborate cross-functionally

Bonus points if you have:

1. Experience in ad tech, SaaS, or digital media
2. Familiarity with publisher-side solutions or products
3. A background in B2B marketing, especially with programmatic revenue drivers
4. Experience launching ad tech products and crafting GTM plans for publisher-facing tools

How you’ll make an impact:

As a Product Marketing Manager, you’ll bring value by:

1. Driving the business growth of Taboola’s Publisher products through strong market positioning
2. Leading GTM planning and execution for new feature launches and major product rollouts
3. Acting as the voice of the customer—gathering feedback, building use cases, and guiding product roadmaps
4. Partnering with Sales and Account Management to support retention and acquisition strategies
5. Evangelizing Taboola’s publisher products in client meetings, internal training sessions, and industry engagements
6. Creating impactful marketing collateral, including messaging frameworks, pitch decks, blog posts, videos, and more
7. Collaborating with the broader Marketing team on campaign strategy, content creation, and product storytelling
8. Representing the product domain as a thought leader within the organization and externally

Why Taboola:

Working at Taboola gives you the chance to be part of building something unique. We are a company that embraces change, with enormous growth potential and a collaborative environment where your contribution is always valued.

Generous benefits including medical, dental, and vision coverage, gym partnerships, and a fully stocked kitchen with free meals.

Exceptional onboarding program and the best tools (MacBooks, automation platforms, etc.) to set you up for success.

An open, international, and welcoming company culture that values learning, ownership, and teamwork.

About Taboola:

Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social and delivers measurable outcomes at scale. Taboola works with thousands of businesses who advertise directly on Realize, Taboola’s powerful ad platform, reaching approximately 600M daily active users across some of the best publishers in the world.

Taboola is an equal opportunity employer and we value diversity in all forms. We are committed to creating an inclusive environment for all employees and believe such an environment is critical for success. Employment is decided on the basis of qualifications, merit, and business need.

Learn more about #TaboolaLife on LinkedIn, Facebook, Instagram, X, YouTube, & the Taboola Life Blog.

By submitting your application/CV, you consent that any personal information you provide will be subject to Taboola’s Employee Data Policy: (https://www.taboola.com/pdf/taboola-employee-data-policy) Please review our policy carefully before submitting any of your personal information. You may contact us at [e-mail] with any questions about how we collect or use your personal information, or your applicable rights.