Product Marketing Manager, Publishers

Taboola; London; On-site; GBP 40,000 - 80,000; Full time

Job summary

Join a leading performance-driven advertising company as a Product Marketing Manager. In this pivotal role, you will drive success across the Publisher Business by shaping go-to-market strategies and developing impactful marketing collateral. Collaborate with cross-functional teams to launch innovative products and support client retention and acquisition strategies. This position offers a unique opportunity to work in a dynamic environment that values collaboration and creativity. Be part of a company that embraces change and fosters growth while making a significant impact in the ad tech ecosystem.

Benefits

Medical coverage

Dental coverage

Vision coverage

Gym partnerships

Free meals

Qualifications

• 2+ years of experience in Product Marketing or related field.
• Strong messaging skills and a data-driven mindset.

Responsibilities

• Drive business growth through strong market positioning.
• Lead GTM planning for new feature launches and product rollouts.

Skills

Product Marketing

Go-to-market strategies

Written communication

Creative problem-solving

Programmatic ad tech ecosystem

Collaboration

Job description

Realize your potential by joining the leading performance-driven advertising company!

We’re looking for a Product Marketing Manager – Publishers to join our global Product Marketing team and help us drive success across our Publisher Business and Product Management teams. This is a high-impact, cross-functional role where you’ll work across the full product lifecycle—from ideation to launch and adoption. Your mission? Turn innovative technologies into meaningful value for some of the world’s largest publishers.

As the linchpin between Sales, Product, Marketing, and Customers, you’ll shape go-to-market (GTM) strategies, build compelling positioning, and develop sales enablement tools that bring Taboola’s publisher offerings to life.

To Thrive In This Role, You'll Need

• 2+ years of experience in Product Marketing or a closely related field
• Proven ability to develop impactful go-to-market strategies and drive execution across teams
• Strong messaging and positioning skills with excellent written communication
• A data-driven mindset paired with creative problem-solving abilities
• Deep understanding of the programmatic ad tech ecosystem
• Team player with the ability to manage external resources and collaborate cross-functionally

Bonus Points If You Have

• Experience in ad tech, SaaS, or digital media
• Familiarity with publisher-side solutions or products
• A background in B2B marketing, especially with programmatic revenue drivers
• Experience launching ad tech products and crafting GTM plans for publisher-facing tools

How You’ll Make An Impact

As a Product Marketing Manager, you’ll bring value by:

• Driving the business growth of Taboola’s Publisher products through strong market positioning
• Leading GTM planning and execution for new feature launches and major product rollouts
• Acting as the voice of the customer—gathering feedback, building use cases, and guiding product roadmaps
• Partnering with Sales and Account Management to support retention and acquisition strategies
• Evangelizing Taboola’s publisher products in client meetings, internal training sessions, and industry engagements
• Creating impactful marketing collateral, including messaging frameworks, pitch decks, blog posts, videos, and more
• Collaborating with the broader Marketing team on campaign strategy, content creation, and product storytelling
• Representing the product domain as a thought leader within the organization and externally

Why Taboola

Working at Taboola gives you the chance to be part of building something unique. We are a company that embraces change, with enormous growth potential and a collaborative environment where your contribution is always valued.

• Generous benefits including medical, dental, and vision coverage, gym partnerships, and a fully stocked kitchen with free meals
• Exceptional onboarding program and the best tools (MacBooks, automation platforms, etc.) to set you up for success
• An open, international, and welcoming company culture that values learning, ownership, and teamwork

About Taboola

Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social and delivers measurable outcomes at scale.

Taboola works with thousands of businesses who advertise directly on Realize, Taboola’s powerful ad platform, reaching approximately 600M daily active users across some of the best publishers in the world. Publishers like NBC News, Yahoo, and OEMs such as Samsung, Xiaomi and others use Taboola’s technology to grow audience and revenue, enabling Realize to offer unique data, specialized algorithms, and unmatched scale.

Ready to Realize your potential?

Taboola is an equal opportunity employer and we value diversity in all forms. We are committed to creating an inclusive environment for all employees and believe such an environment is critical for success. Employment is decided on the basis of qualifications, merit, and business need.