Product Marketing Manager - London

Papirfly Ltd; London; On-site; GBP 40,000 - 70,000; Full time

Job summary

An innovative company is seeking a dynamic Product Marketing Manager to drive growth through strategic go-to-market initiatives. This role is pivotal in collaborating across departments to create impactful marketing strategies and materials that resonate with customers. You will play a key role in enhancing product engagement and sales velocity, working closely with a passionate team dedicated to excellence. If you are an analytical thinker with a collaborative spirit and a desire to make a significant impact in a transforming industry, this opportunity is perfect for you.

Qualifications

• 1-2 years of experience in product marketing or management in a SaaS environment.
• Strong analytical and structured approach to drive processes and projects.

Responsibilities

• Build strong relationships with key stakeholders across functions.
• Create go-to-market strategies and sales enablement materials.

Skills

Product Marketing

Analytical Skills

Project Management

Stakeholder Management

Communication Skills

Education

Bachelor's Degree

Tools

Atlassian

Productboard

Trello

Asana

Job description

An Introduction to Papirfly

Empowering brands to articulate their stories is at the heart of what we do.

Papirfly is a European SaaS leader in Digital Asset Management and On-brand Content Creation, serving over 1 million users across more than 1,500 of the world’s most recognised brands. Our modular suite of solutions enables companies to showcase brand assets to all stakeholders, manage and create on-brand content without design experience, and maintain a fully consistent brand identity across the organisation and all customer channels.

As part of Papirfly Group, we’re shaping the future of marketing technology through innovation and expertise. With over 350 team members across eight countries, we deliver solutions that meet the real-world challenges of our customers, from simplifying content creation to seamlessly managing digital assets. Combining the strengths of Papirfly, Brandpad, Keepeek, and Adgistics, we empower businesses to drive scalable growth and foster trust and loyalty among employees and customers.

Fun fact: Papirfly is the Norwegian word for ‘paper plane’ reflecting our Nordic roots. Today, as a global company, we pronounce it ‘paper fly’.

Visit www.papirfly.com for more information.

Job Overview

We are looking for an energetic, unstoppable, and determined Product Marketing Manager to join our team! Someone who is willing to try new things, and doesn't shy away from collaboration. This role requires you to work across functions and departments to bring the product to life, you will be at the centre of our organization, constantly interacting with team mates and customers.

As a Product Marketing Manager, you are responsible for creating the go-to-market strategies that accelerate Papirfly's growth - who we sell to when and how, and most importantly, articulating why. You also need to create the key anchor asset that is crucial during sales and marketing processes, such as the sales deck, demo environment, product sheets, battle cards and more. And, equally important, rolling this out through well executed and strategic sales enablement sessions to align all go-to-market teams.

The ideal candidate will have proven product marketing experience, preferably in the B2B sales space. This is an opportunity for someone who wants to get into a transforming industry and play a crucial role in driving our continued success. This person needs to be an analytical and highly structured person to drive the core processes within Product Marketing, with solid communication skills.

The role sits in the Marketing organization, and will be reporting to the Head of Product Marketing, that you will be working closely with to establish best practices throughout the organization. You will have executive support to ensure you are successful in your role - and working with a passionate, collaborative and experienced product and marketing team. We also have our own design studio in Czechia that you will be working closely with.

On one side, success is when Product Marketing has a positive impact on product engagement and customer expansion. And the other side, improving our sales velocity on new business.

Please note: Recruitment for this position will be on hold over the Christmas period. We are accepting new applications, but they will not be reviewed/responded to until the New Year.

Key Responsibilities

• Building a strong relationship with all key stakeholders (Product, Sales, Marketing, Customer Success, and regional business units in Scandinavia, UK, US and DACH)
• Partnering with Product, Customer Success and Customer Marketing to promote existing and new product offerings
• Ensuring all product marketing collateral is delivered accordingly in collaboration with key stakeholders
• Responsible for sales enablement and customer facing demo environments
• Gathering feedback from stakeholders and customers to optimise the process and content
• Executing customer, market and competitive research and win/loss analysis of deals
• Collaborate and ideate new ways of taking our product to market

Knowledge and Experience Required

• Previously worked with software and SaaS business (1-2 years)
• Ideally previous experience in product management or product marketing
• Highly structured personality, and can establish and drive processes and projects
• Agile and pragmatic, and can quickly bring things forward. Also analytical in assessing where a process is not efficient/has bottlenecks.
• A collaborative personality and thrives when working with different types of stakeholders
• Project Management skills and has worked on projects with multiple stakeholders and tight deadlines
• Familiarity with product development, product management and project tools is beneficial (i.e., Atlassian, Productboard, Trello, Asana)
• Strong communication skills, and stakeholder management
• The ability to narrow focus and deliver on specific and time-limited tasks
• Exceptional in English, both written and verbal
• A good understanding of how a Product team works and how products are created

Our values

Growth Mindset

Our abilities and the outcomes we deliver can grow by accepting new challenges, being persistent, continuously learning and receiving feedback.

Leadership

We are empowered to lead. We take action and motivate others around us.

Ownership

We take pride in our dedication and commitment to our roles and responsibilities, ensuring we complete our tasks efficiently and responsively.

Openness

We embrace transparency and openness, sharing key information and valuing each other's ideas.

Collaboration

Together, we combine different skills and perspectives to achieve shared goals with respect and teamwork.