Product marketing manager in metals

S&P Global; Greater London; Hybrid; GBP 65,000 - 95,000; Full time

Benefits offered by this job

Annual incentive plan

Healthcare coverage

Career development resources

Retirement planning

Student loan contribution

Job summary

S&P Global seeks an experienced Product Marketing Manager to join our global Product Marketing team, focused on the Metals portfolio. You will develop go-to-market strategies, own positioning, lead launches and create high-impact sales enablement to drive customer adoption and revenue.

You will collaborate with Product Management, Commercial and Global Marketing to translate insights into campaigns and content, while guiding product messaging across personas and buyer journeys.

Qualifications

• Proven experience in Product Marketing, B2B Marketing or a closely related role.
• Excellent written and verbal communication skills.
• Strong understanding of product positioning, value propositions and go-to-market strategy.
• Strategic and analytical thinker with problem-solving skills.
• Ability to develop structured plans from customer, market, product and commercial inputs.
• Strong stakeholder management and relationship-building skills across functions and levels.
• Customer-focused mindset with understanding of personas, needs and workflows.
• Strong project management and organisational skills with attention to detail.
• Comfortable using AI and emerging technologies to improve marketing effectiveness.
• Understanding of modern B22B marketing channels and tactics.
• MBA, MSc Marketing or equivalent advanced qualification is advantageous.

Responsibilities

• Develop and refine differentiated, value-led positioning, messaging and customer value propositions.
• Translate complex product capabilities into clear customer benefits.
• Tailor messaging to different personas, workflows and buyer stages.
• Lead go-to-market strategies and marketing plans for Metals products and launches.
• Use insights to identify opportunities and inform product marketing priorities.
• Partner with Global Marketing to translate GTM into integrated campaigns.
• Lead the product marketing workstream for launches and major initiatives from audience definition to post-launch optimization.
• Ensure stakeholders are aligned around value proposition and routes to market.
• Create high-impact customer and sales content (pitch decks, battlecards, FAQs, collateral, videos, infographics, campaign assets).
• Provide messaging and tools to Commercial teams for effective customer engagement.
• Translate technical propositions into accessible, compelling stories.
• Own Metals product and pricing webpages from a marketing perspective.
• Improve digital customer journeys, content and product discovery.
• Strengthen SEO, GEO and AI-search discoverability.
• Define success measures and KPIs for product marketing programmes.
• Analyze campaign performance and adoption to identify optimisation opportunities.
• Build partnerships across Product Management, Commercial, Research and Global Marketing.
• Incorporate customer and market perspectives into product and commercial discussions.
• Influence across teams and senior stakeholders to deliver objectives.

Skills

Product Marketing

B2B Marketing

Go-to-market strategy

Stakeholder management

Analytical thinking

Education

Degree in Business or Marketing

Job description

Описание

We are seeking an experienced Product Marketing Manager to join our global Product Marketing team, with responsibility for our Metals portfolio. Working closely with Product Management, Commercial teams, commodity experts and Global Marketing, you will develop and execute go-to-market strategies that connect our products and capabilities with the needs of customers across global metals markets. You will own and evolve product positioning and messaging, lead product launches, create high-impact sales enablement, and help drive customer adoption, retention, market awareness and revenue growth.

Задачи

Develop and continually refine differentiated, value-led positioning, messaging and customer value propositions. Translate complex product capabilities and market intelligence into clear, compelling customer benefits. Tailor messaging to different personas, customer workflows, products, solutions and stages of the buyer journey. Develop and lead go-to-market strategies and marketing plans for Metals products, solutions, launches and strategic initiatives. Use customer, market, competitor and commercial insights to identify opportunities and inform product marketing priorities. Partner with Global Marketing and Demand teams to translate GTM strategy into integrated campaigns and programmes that drive awareness, engagement and commercial outcomes. Lead the product marketing workstream for launches and major product initiatives, from audience definition and positioning through to launch execution and post-launch optimisation. Ensure Product, Commercial and Marketing stakeholders are aligned around the customer value proposition, target audiences and routes to market. Create high-impact customer and sales content, including pitch decks, battlecards, FAQs, product collateral, videos, infographics and campaign assets. Equip Commercial teams with the messaging, knowledge, tools and training they need to confidently articulate product value and respond to customer needs. Translate technical or complex propositions into accessible, commercially compelling stories. Take ownership of Metals product and pricing webpages from a Product Marketing perspective. Continuously improve digital customer journeys, content and product discovery. Partner with relevant teams to strengthen SEO, GEO and AI-search discoverability, ensuring our products and expertise can be found as customer search behaviours evolve. Define success measures and KPIs for product marketing programmes. Analyse campaign, content, adoption and commercial performance to understand what is working and identify opportunities for optimisation. Use data and customer feedback to continually improve messaging and go-to-market execution. Build strong partnerships across Product Management, Commercial, Research, commodity experts and Global Marketing. Bring customer and market perspectives into product and commercial conversations. Influence across teams and senior stakeholders to align priorities and deliver shared business objectives.

Требования

Proven experience in Product Marketing, B2B Marketing or a closely related role. Excellent written and verbal communication skills, with the ability to turn complex ideas into clear, compelling customer stories. Strong understanding of product positioning, value propositions and go-to-market strategy. Strategic and analytical thinker with strong problem-solving skills. Ability to develop structured plans from customer, market, product and commercial inputs. Strong stakeholder management and relationship‑building skills, including the ability to influence across functions and levels. Customer‑focused mindset and an ability to understand different personas, needs and workflows. Strong project management, prioritisation and organisational skills, with excellent attention to detail. Comfortable using AI and emerging technologies to improve productivity, research, content development and marketing effectiveness. Understanding of modern B2B marketing channels and tactics. Degree in Business, Marketing or a related discipline, or equivalent relevant professional experience. We are looking for someone with the curiosity and motivation to rapidly develop deep market knowledge.

Будет плюсом

Previous metals or commodities experience is advantageous but not essential; Strong experience in product, solution or portfolio marketing; Experience developing and executing B2B go‑to‑market strategies and product launches; Experience creating sales enablement programmes and working closely with Commercial teams; Familiarity with commodities, financial markets, market intelligence, data or information services; Understanding of SEO, GEO, AI search and evolving digital discovery behaviours; Experience using customer and performance data to optimise marketing programmes; Vendor and budget management experience; MBA, MSc Marketing or equivalent advanced qualification is advantageous but not required

Условия

All employees are required to work from the office a minimum of 2 days per week. This role is eligible for an annual incentive plan. This role is eligible to receive additional S&P Global benefits. Health care coverage designed for the mind and body. Generous time off helps keep you energized for your time on. Access a wealth of resources to grow your career and learn valuable new skills. Secure your financial future through competitive pay, retirement planning, a continuing education program with a company‑matched student loan contribution, and financial wellness programs. S&P Global has perks for your partners and little ones, too, with some best‑in‑class benefits for families. From retail discounts to referral incentive awards—small perks can make a big difference.