Product marketing manager in payments

Visa; Greater London; On-site; GBP 90,000 - 130,000; Full time

Job summary

Visa is seeking a Senior Product Marketing Manager to lead product marketing for Visa Direct’s priority initiatives, shaping positioning, messaging and go-to-market for complex payments capabilities to drive adoption and market readiness.

You will collaborate with Product, Commercialization, Sales, Marketing and regional teams, using market insights to influence decisions and ensure successful launches in a fast-moving environment. Office presence is required three days per week.

Qualifications

• Significant B2B product marketing experience with ownership of positioning and GTM strategy for complex products.
• Ability to shape product and commercial decisions using market and customer insights.
• Experience leading initiatives independently in ambiguous environments.

Responsibilities

• Lead product marketing strategy for priority Visa Direct initiatives from definition to launch and optimization.
• Shape differentiated propositions with customer value, messaging and proof points.
• Influence product decisions with market insights to achieve product-market fit and readiness.
• Define GTM approach, priority audiences and activation requirements; measure success.
• Coordinate cross-functional teams across Product, Commercialization, Sales, Marketing and regions.

Skills

B2B product marketing

go-to-market strategy

stakeholder management

strategic analysis

executive communication

Generative AI tools

Tools

Microsoft Copilot

Job description

Описание:

We are looking for an ambitious, commercially minded Senior Product Marketing Manager to lead product marketing for a portfolio of Visa Direct’s priority innovation initiatives. Visa Direct is Visa’s global money movement business, helping businesses, governments and consumers send and receive money around the world across cards, bank accounts and wallets.

Задачи:

Lead product marketing strategy for priority innovation initiatives, setting direction from early market definition and proposition development through launch, adoption and optimization. Shape differentiated product propositions, defining customer value, positioning, messaging and proof points for complex and emerging capabilities. Bring the market into Product decisions, using customer, competitive and market insight to influence product-market fit, audience priorities, proposition development and market readiness. Set the go-to-market approach, determining priority audiences and use cases, GTM strategy, activation requirements and measures of success. Influence and mobilize cross-functional teams, building trusted relationships across Product, Commercialization, Sales, Marketing and regional teams to align priorities, resolve challenges and deliver outcomes. Create clarity and make sound decisions in ambiguity, identifying the questions that matter, setting priorities and driving work forward where there is no established playbook. Raise the quality of product marketing, applying and evolving best practices, frameworks and approaches that can be reused across priority innovation initiatives.

Требования:

Significant B2B product marketing experience, with hands-on ownership of positioning, value propositions, messaging and go-to-market strategy for complex products or solutions. Demonstrated experience shaping product and commercial decisions through customer, competitive and market insight, rather than solely executing downstream marketing activity. Proven ability to lead complex initiatives independently, creating structure, setting direction and building momentum where there is no established playbook. Excellent stakeholder management and relationship-building skills, with experience influencing senior leaders and aligning cross-functional teams around a shared direction. Strong strategic, analytical and communication skills, with the ability to simplify complex topics, make clear recommendations and communicate them credibly to senior stakeholders. Ability to manage multiple priorities in a fast-moving environment and make considered trade-offs as business needs evolve. Digital fluency, including use of Generative AI tools such as Microsoft Copilot.

Будет плюсом:

• Experience in payments, fintech, financial services or enterprise technology
• Knowledge of stablecoins, digital assets or other emerging payment technologies is advantageous, but not required
• Experience taking a new or evolving proposition from market opportunity and early definition through market readiness, launch and adoption
• Experience working in a global, matrixed organization, with the ability to build trusted relationships and influence stakeholders across functions, markets and time zones

Условия:

Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.