product marketing manager for the Protection Platform

Pacific Life; Greater London; Sur place; GBP 60 000 - 90 000; Plein temps

Avantages offerts par ce poste

25 дней отпуска в год

Страхование сотрудников

400–800 € фитнес-льготы

Résumé du poste

Pacific Life ищет специалиста по продуктовым маркетингам для разработки позиционирования и сообщений Protection Platform, координации GTM-инициатив и поддержки запусков продуктов. Требуется опыт работы в B2B/B2B2C и сильные навыки сторителлинга.

Кандидат будет сотрудничать с Product, Sales и Marketing, формировать целевые аудитории и обеспечить максимальную коммерческую эффективность запусков.

Qualifications

• 5+ лет опыта в Product marketing, Product management, proposition или смежной роли в выходе на рынок
• Навыки позиционирования, сообщения и сторителлинга для объяснения ценности продукта
• Опыт разработки позиций и GTM-стратегий для сложных продуктов/платформ
• Опыт взаимодействия с Product, Sales и Marketing для реализации GTM-инициатив

Responsabilités

• Разрабатывать и координировать позиционирование и сообщения Protection Platform.
• Участвовать в планировании выхода на рынок для запусков и улучшений продукта.
• Определять целевые аудитории, ценностные предложения и требования к обучению команд.
• Собирать рыночные сигналы и обратную связь клиентов для корректировки стратегии.

Connaissances

Product маркетинг

Product management

Proposition

Commercial marketing

Go-to-market

Description du poste

Описание:

UnderwriteMe is an insurtech software business and a subsidiary of Pacific Life Re, a global life and pensions reinsurance firm. It uses data and disruptive technology to transform its partners' markets and make insurance underwriting processes faster and more efficient. Its Decision Platform provides an underwriting rules engine used by over 30 insurers, while its Protection Platform is a B2B2C marketplace used by over 15,000 UK advisers to quote and purchase protection products.

Задачи:

Lead positioning and messaging for the Protection Platform, clarifying its value, differentiation, and proof points for customers and internal teams Develop narratives connecting customer needs, market opportunities, and product value Ensure consistent messaging across customer-facing and internal materials Lead go-to-market planning for key launches, product enhancements, and strategic initiatives Define target audiences, value propositions, enablement requirements, launch plans, and success measures Partner with Product, Sales, and Marketing teams to coordinate effective, commercially focused launches Drive launch readiness and maximise adoption and commercial impact Build understanding of target buyers, buying triggers, market dynamics, and customer needs Bring customer, market, and competitive insights into product and commercial decisions Translate customer feedback, win/loss insights, adoption trends, and market signals into actionable recommendations Identify differentiation opportunities and inform future product and go-to-market strategy Create and maintain messaging, assets, and proof points for Sales teams Support launch readiness through enablement, training, and communication activities Equip customer-facing teams with the context, positioning, and materials needed to engage prospects Define success measures for launches, positioning, and enablement initiatives Use evidence and performance data to improve go-to-market effectiveness Share insights and recommendations to improve adoption, launch performance, and commercial outcomes Refine positioning and messaging based on customer and market feedback

Требования:

5+ Years' experience in Product Marketing, Product Management, Proposition, Commercial Marketing, or a related go-to-market role Experience bringing products, features, or propositions to market in a B2B or B2B2C environment Strong positioning, messaging, and storytelling skills, including the ability to translate complex concepts into clear customer value Experience developing positioning and go-to-market strategies for complex products, platforms, or propositions Experience partnering with Product, Sales, and Marketing teams to deliver successful go-to-market initiatives Strong commercial awareness and ability to connect activity to customer and business outcomes Strong stakeholder management skills and ability to influence without direct authority Comfortable working autonomously with ambiguity and accountability Будет плюсом: Experience in insurance, insurtech, fintech, financial services, or another regulated industry; familiarity with adviser, insurer, or distribution ecosystems

Условия:

25 Days of annual leave, with the option to buy or sell additional days Adoption and fertility leave Enhanced parental leave Private insurance coverage for employees and dependents Group Life Insurance coverage of 9x basic annual salary and Group Income Protection up to 75% of basic annual salary Optical benefits 15% Combined employee/employer contributions Subsidized gym membership Employee Assistance Program Cycle to Work and Electric Car Salary Sacrifice Scheme Time off for volunteering and charitable matching of employee donations Benefits apply only to permanent and fixed-term employees