AVP Marketing

Pacific Life; Greater London; On-site; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Healthcare

Pension plan

Life Insurance

Gym membership

Job summary

UnderwriteMe is seeking an AVP of Marketing to shape the next growth phase across the Decision Platform and Protection Platform. You will lead Product Marketing, Brand and Customer Marketing, shaping strategy, positioning, launches and customer insight to drive evidence-based growth across global markets.

You will lead a hands‑on team, partner with senior leaders, set marketing investments and oversee performance measures to deliver sustainable business impact.

Qualifications

• Marketing leadership experience
• Commercial judgement in growth environments
• Customer and market orientation
• Positioning and storytelling expertise
• Leadership and influence across multiple functions
• Thriving in growth environments
• Global market experience
• Nice to Have: Insurance/insurtech/fintech regulated industry experience

Responsibilities

• Define the marketing strategy across Product Marketing, Brand and Customer Marketing with budget ownership
• Shape positioning and proposition strategy across the portfolio for clear customer value communication
• Lead go‑to‑market for new products, capabilities and strategic initiatives
• Incorporate customer, market and competitive insight into product and business decisions
• Lead pricing and packaging strategy balancing customer value and commercial performance
• Identify market opportunities and emerging trends to shape growth strategy
• Strengthen the brand and market presence across platforms and Communication
• Guide cross‑functional teams to improve execution and growth metrics
• Develop and lead a high‑performing marketing team

Job description

Job Title AVP Marketing Job Description We're looking for an AVP of Marketing to help shape the next phase of UnderwriteMe's growth. We're investing in our marketing capability as we expand our portfolio and bring new propositions to market. We're looking for a leader who can strengthen how customer, commercial and market insight shape growth decisions across the business. This is a global role, reporting to the Chief Product Officer. You'll lead Product Marketing, Brand and Customer Marketing across our Decision Platform and Protection Platform businesses, helping us identify growth opportunities, bring new propositions to market and strengthen how we communicate value to customers. This role sits at the intersection of Product, Commercial and Marketing. You'll play an active role in the direction of both our Decision Platform and Protection Platform businesses as part of their Leadership Teams, helping shape strategy, identify growth opportunities and influence key business decisions. This is a hands‑on leadership role. You'll lead a small team while remaining actively involved in strategy, positioning, launches, customer insight and key business decisions.

What you’ll do

• Define the marketing strategy across Product Marketing, Brand and Customer Marketing, owning marketing investment and budget decisions to ensure resources are focused on opportunities with the greatest commercial impact.
• Shape positioning, messaging and proposition strategy across the UnderwriteMe portfolio, helping customers understand our value and commercial teams communicate it effectively.
• Lead go-to-market strategy for new products, capabilities and strategic initiatives, improving the effectiveness of launches and market adoption.
• Bring customer, market and competitive insight into product, commercial and business decision‑making, ensuring priorities are informed by evidence rather than assumption.
• Lead pricing and packaging strategy across the UnderwriteMe portfolio, balancing customer value, market competitiveness and commercial performance to support sustainable growth.
• Identify market opportunities, emerging trends and changing customer needs, helping shape growth strategy, proposition development and investment decisions.
• Strengthen the UnderwriteMe brand, ensuring our market presence, narrative and communications reflect the value we deliver to customers and partners.
• Improve how customer outcomes, success stories and market evidence are captured and used to support growth, adoption and commercial conversations.
• Play an active role on the Decision Platform and Protection Platform Leadership Teams, aligning priorities, challenging assumptions, improving cross‑functional execution and helping drive business performance and growth.
• Establish clear measures of success for marketing activities and use insight and performance data to continuously improve effectiveness and impact.
• Represent the voice of the customer and market in senior leadership discussions, influencing business strategy and helping the organisation make better decisions.
• Lead, develop and grow a high‑performing marketing team, creating clarity, accountability and strong cross‑functional collaboration.

What success looks like

• Strengthen the positioning, narrative and market presence of both the Decision Platform and the Protection Platform.
• Improve how customer and market insight informs product, commercial and strategic decision‑making.
• Increase the effectiveness of proposition development, go‑to‑market execution and product launches.
• Build stronger customer proof, evidence and market credibility to support growth and commercial performance.
• Establish marketing as a trusted strategic partner to Product and Commercial teams, with a clear and measurable contribution to business growth.
• Build a connected marketing community across UnderwriteMe, bringing together Product, Brand and Customer Marketing with the local Revenue Marketing teams to share insight, align priorities and maximise impact.
• Build close working relationships with Pacific Life Re and Pacific Life marketing colleagues, ensuring UnderwriteMe is well connected to the wider group.
• Develop a high‑performing marketing function that combines strong execution with strategic influence.

What you’ll bring

• Marketing leadership experience: You have experience leading Product Marketing, Go‑to‑Market or broader marketing functions within B2B SaaS, technology or platform businesses. You've successfully launched products, propositions or new capabilities and can demonstrate the commercial impact of your work.
• Commercial judgement: You understand how products, customers, markets and revenue growth connect. You're comfortable making trade‑offs, prioritising investment and focusing teams on the areas that will create the greatest impact.
• Customer and market orientation: You know how to uncover meaningful customer, market and competitive insight and turn it into practical actions that improve products, propositions, go‑to‑market execution and business performance.
• Positioning and storytelling expertise: You have a track record of developing compelling positioning, messaging and propositions that help customers understand value and help commercial teams win.
• Leadership and influence: You build trust quickly, bring people together around shared outcomes and can influence senior stakeholders across multiple functions. You've built and developed high‑performing teams while maintaining high standards for execution.
• Thriving in growth environments: You're comfortable operating in a business that is evolving and scaling. You can balance strategic thinking with practical execution and are energised by building new capabilities, improving how things work and helping organisations grow.
• Global market experience: You've supported growth across multiple international markets and understand how customer needs, market dynamics and commercial priorities vary by region. You're comfortable working across time zones and collaborating with teams, partners and customers around the world.
• Nice to Have: Experience within insurance, insurtech, fintech or another regulated industry.

About UnderwriteMe

UnderwriteMe is an Insurtech software business and subsidiary of Pacific Life Re (PL Re), a global life and pensions reinsurance firm. We have a vision to help everyone purchase protection insurance by using data and disruptive technology to transform our partners and markets in order to make their underwriting processes as quick and efficient as possible. Our core products are:

• Decision Platform – a B2B enterprise platform that provides a best-in-market Underwriting Rules Engine used by over 30 insurers to power their underwriting decisions. The product is sold across UK & Ireland, Asia‑Pacific and North America. The platform combines our engine with technology to source and process third‑party information supporting underwriting decisions for insurers. We are already working on capabilities, powered by AI, to make these decisions even more efficient.
• Protection Platform – a B2B2C marketplace used by over 15,000 advisors to power quoting and purchase of protection products in the UK. We currently deliver 16% of the UK markets protection policies and we are already working to increase our reach.

Working for UnderwriteMe

Joining UnderwriteMe means being part of a technology company that is committed to bringing a fresh and dynamic approach to insurance. You’d be working with a team of highly technical experts made up of people with backgrounds in software, fintech, and insurance. Every person in our global team is valued for the unique qualities they bring to our business and we seek to build their expertise and support their individual ambitions at every step. Of course, we take our work seriously and we know our team can operate under great pressure. We work hard and thrive on achievement, but we also know how to have fun and relax too. We regularly host a range of team building days to strengthen our team's connection with each other and reflect on their successes. Providing employees with a healthy work‑life balance is very important to our culture. We have a wide range of employee benefits and we host regular social activities and wellbeing initiatives. We are also committed to supporting our employee's involvement in their communities, by actively fundraising, hosting charity events, and overseeing volunteering opportunities.

Benefits (Only for Permanent and Fixed Term Employees)

• Leave 25 days of annual leave with option to buy/sell more days
• Adoption and fertility leave
• Generous enhanced parental leave
• Healthcare Comprehensive private insurance coverage for employee and dependents
• Group Life Insurance coverage of 9x basic annual salary and Group Income Protection up to 75% of basic annual salary
• Optical benefits
• Savings & Retirement 15% combined employee/employer contributions
• Wellness Subsidized gym membership
• Access to Employee Assistance Program
• Cycle to Work and Electric Car
• Salary Sacrifice Scheme