Email and SMS Marketing Manager

Motability Operations Limited; Greater London; Hybrid; GBP 45,000 - 60,000; Full time

Benefits offered by this job

Hybrid working

Job summary

Motability Operations Limited is seeking a Marketing Manager specialising in email and SMS to join our Customer Marketing Team. You will own end-to-end delivery of core email and SMS communications, leveraging Salesforce Marketing Cloud to build, test, deploy and optimise campaigns across the UK customer lifecycle.

You will combine marketing expertise with data-driven automation, designing personalised campaigns, creating audiences via SQL, and collaborating with Marketing, Digital, Product and

Qualifications

• Experience using Salesforce Marketing Cloud or comparable enterprise marketing automation platform.
• End-to-end email campaign delivery experience.
• Confident writing SQL queries.
• Experience working with large customer data sets.
• Ability to analyse campaign performance data.
• Strong stakeholder management skills.
• Excellent organisation skills.
• Experience translating complex information into clear customer communications.
• Confident managing multiple projects.

Responsibilities

• Responsible for end-to-end delivery and development of core email and SMS communications.
• Create, schedule, test and deploy campaigns in Salesforce Marketing Cloud.
• Build and maintain customer audiences using SQL queries, data extensions and segmentation logic.
• Develop automated customer journeys and personalised communications.
• Monitor campaign performance and optimise future email and SMS communications.

Skills

SQL queries

Stakeholder management

Campaign analysis

Attention to detail

Tools

Salesforce Marketing Cloud

Job description

About The Role

12 months fixed term maternity leave contract.

As a Marketing Manager specialising in email and SMS, you’ll be a key member of our Customer Marketing Team. You will play a central role in planning, building, delivering and optimising email and SMS communications to over 915,000 customers on the Motability Scheme.

You will be responsible for the end-to-end delivery and development of our core email and SMS customer communications. Working in Salesforce Marketing Cloud (SFMC), you’ll create, schedule, test and deploy campaigns that support customers through their lifecycle. From prospect conversion, joining the Scheme and onboarding, through to in-life engagement, renewals and advocacy.

You’ll combine strong marketing expertise with technical capability, using customer data, segmentation and automation to deliver personalised email and SMS communications. Working closely with stakeholders across Marketing, Digital, Product and Technology, you'll ensure every campaign is delivered accurately on time and with measurable results.

You’ll be joining the team at an exciting time as we embark on a major programme of digital transformation, reimagining how we communicate with customers across email and SMS. You’ll play a key role in helping to shape and deliver this transformation, driving improvements to our customer communications, automation and personalisation capabilities.

You’ll focus on:

• Designing and delivering customer contact strategies across the customer lifecycle using email and SMS channels
• Building, testing, scheduling and deploying email campaigns in Salesforce Marketing Cloud
• Creating and maintaining customer audiences using SQL queries, data extensions and segmentation logic
• Developing automated customer journeys and personalised communications
• Monitoring campaign performance and using insights to continually optimise future email and SMS communications

About You

We’re looking for an enthusiastic, self-motivated individual who thrives in a collaborative environment. The successful candidate must be comfortable getting into the technical detail of campaign delivery. You will play a key role in driving forward our digital-first approach to customer engagement and marketing personalisation.

You’ll understand the strengths of both email and SMS as customer communication channels and know how to use each effectively to deliver timely, relevant and engaging customer experiences.

This role will suit you if:

• You are a creative thinker with an analytical mindset
• Are confident writing SQL queries to create audiences, segments and data selections
• You enjoy working with customer data as much as creating engaging campaigns
• You are comfortable with change and managing multiple priorities
• You are inquisitive, curious, and a natural problem-solver
• Thrive in a fast-paced environment where accuracy and attention to detail are essential
• You can multiple complex projects with multiple stakeholders
• You enjoy building strong relationships with stakeholders and communicate confidently with both technical and non-technical audiences.

Minimum criteria

You’ll need all of these.

• Demonstratable experience using Salesforce Marketing Cloud (or a comparable enterprise marketing automation platform)
• Experience managing end to end email campaign delivery
• Confident writing SQL queries
• Experience working with large customer data sets
• Ability to analyse campaign performance data
• Strong stakeholder management skills
• Excellent organisation skills
• Experience translating complex information into clear, customer friendly communications
• Confident managing multiple projects

About The Company

Motability Operations is a unique organisation, virtually one of a kind. We combine a strong sense of purpose with a real commercial edge to ensure we provide the best possible worry-free mobility solutions to over 800,000 customers and their families across the UK. Customers exchange their higher rate mobility allowance to lease a range of affordable vehicles (cars, wheelchair accessible vehicles, scooters and powered wheelchairs) with insurance, maintenance and breakdown assistance included. We are the largest car fleet operator in the UK (purchasing around 10% of all the new cars sold in the UK) and work with a network of around 5,000 car dealers and all the major manufacturers. We pride ourselves on delivering outstanding customer service, achieving an independently verified customer satisfaction rating of 9.8 out of 10.

Our values are at the heart of everything we do. They represent ambition, and we look for our people to live and breathe them every day:

• We find solutions
• We drive change
• We care

We operate hybrid working across the organisation where we split our time between working on-site at our offices, and at home, remotely within the UK. We believe hybrid working achieves a good work/life balance for our colleagues, allowing us to connect with each other, collaborate on important work, and perform together to deliver for our customers. It allows us to have the flexibility to work remotely up to 2-days per week whilst also using the great office spaces we have available.

At Motability Operations, we believe in building a diverse workforce, where our people are empowered to attend work as their true selves, and we encourage people from all backgrounds to apply. We want to sustain a culture that nurtures, where employees are free to flourish and where they’re rewarded equally, regardless of race, nationality or ethnic origin, sexual orientation, age, disability, or gender.

We pride ourselves on being an inclusive employer and as such, all our offices provide first rate disability access. With our hybrid working environment, we do our best to accommodate part-time and flexible working requests where possible, building on our culture of trust, empowerment, and flexibility.