Product Marketing Manager, Audience Retention - Alto B2B SaaS

Houseful; London; Hybrid; GBP 40,000 - 70,000; Full time

Job summary

An established industry player is seeking a Marketing Manager focused on Audience Retention. This role is crucial in developing strategies to nurture and retain a valuable customer database. You will be responsible for reducing churn by delivering engaging content and solutions that enhance customer loyalty. Collaborating closely with product and sales teams, you'll ensure high customer satisfaction metrics. Join a forward-thinking company that values innovation and flexibility, offering a dynamic work environment where your contributions will drive significant impact in the property market.

Benefits

Everyday Flex

25 days annual leave

Day off for volunteering

Digital detox day

Festive Closure

Cycle to work scheme

Electric car scheme

Free Calm App membership

Enhanced Parental leave

Private medical insurance

Qualifications

• Proven experience in managing customer retention campaigns in B2B software.
• Strong analytical skills for evaluating campaign effectiveness.

Responsibilities

• Design and implement targeted nurture and retention campaigns.
• Monitor and analyze campaign performance to improve strategies.

Skills

Customer retention management

Analytical skills

Collaboration skills

Creative problem-solving

Customer journey mapping

Education

Experience in B2B software or property market

Proficiency in CRM and marketing automation tools

Background in data analysis

Tools

CRM tools

Marketing automation tools

Data analysis and reporting tools

Job description

Hybrid Working Pattern - 2 days per week in our London Bridge office.

Houseful is home to trusted brands Zoopla, Alto, Hometrack, Yourkeys, Mojo and Prime location.

Together we’re creating the connections that power better property decisions, by unlocking the combined strength of software, data and insight.

We make moves with head and heart to achieve our big ambitions, and to drive progress in the property market. There’s never been a better time to join us.

Our Software Business

Our software solutions connect businesses and consumers, powering more than half of all UK housing transactions each year.

We deliver a one-stop shop for estate agents and home builders to drive efficiencies, speed up the transaction while reducing risk, improve end-customer experiences, stay ahead of regulatory changes and unlock new areas for business growth.

Our open APIs integrate with other platforms across lending, conveyancing and prop-tech providers, enabling us to power end-to-end property transactions and unlock a wide range of benefits for the wider industry and their customers.

Role Summary

The Marketing Manager, Audience Retention role, will be pivotal in developing and executing strategies to nurture and retain our valuable customer database.

This role is dedicated to reducing churn by delivering meaningful, engaging content and solutions that bolster our customers' loyalty and perception of our brands. Working closely with the product and sales teams, this role aims to ensure that our customer satisfaction metrics, such as Renewal Rate and Net Promoter Score (NPS), remain high.

Key Responsibilities

1. Design and implement targeted nurture and retention campaigns to actively engage our estate agent database.
2. Collaborate with product and sales teams to identify customer pain points and develop content strategies that offer practical solutions and insights.
3. Monitor and analyse campaign performance, using data to drive decisions and improve future engagement strategies.
4. Ensure that all retention efforts align with our brand voice and contribute positively to customer perception and loyalty.
5. Manage communication channels effectively to maintain a consistent and engaging dialogue with our audience.
6. Stay ahead of industry trends and competitor activities to adapt strategies that keep our brand top-of-mind and minimise churn.

Essential Skills

1. Proven experience managing customer retention and engagement campaigns, preferably in a B2B software or property market context.
2. Strong analytical skills to evaluate campaign effectiveness and adapt strategies accordingly.
3. Excellent collaboration and communication skills, with the ability to work closely with cross-functional teams to align on customer engagement strategies.
4. Creative problem-solving abilities to address customer challenges and improve retention.
5. Deep understanding of customer journey mapping and experience in creating targeted content that addresses various stages of the customer lifecycle.

Preferred Qualifications

1. Experience in the property industry or B2B software market is highly beneficial.
2. Proficiency in CRM and marketing automation tools to execute and monitor campaigns.
3. Background in data analysis and reporting tools to measure campaign success and inform future strategies.

Benefits

• Everyday Flex - greater flexibility over where and when you work
• 25 days annual leave + extra days for years of service
• Day off for volunteering & Digital detox day
• Festive Closure - Business closed for a period between Christmas and New Year
• Cycle to work and electric car schemes
• Free Calm App membership
• Enhanced Parental leave
• Fertility Treatment Financial Support
• Group Income Protection and private medical insurance
• Gym on-site in London
• 7.5% pension contribution by the company
• Discretionary annual bonus up to 10% of base salary
• Talent referral bonus up to £5K