Product Marketing Manager, Audience Retention - Alto B2B SaaS

Houseful; London; Hybrid; GBP 40,000 - 80,000; Full time

Job summary

An innovative firm is seeking a Product Marketing Manager to enhance audience retention strategies. This role focuses on reducing churn through engaging content and solutions, working closely with product and sales teams to ensure high customer satisfaction. You'll design targeted campaigns, analyze performance data, and adapt strategies to keep the brand top-of-mind. Join a dynamic team that values creativity and collaboration, and make a significant impact in the property market. If you're passionate about customer engagement and have a knack for problem-solving, this opportunity is perfect for you.

Benefits

Everyday Flex

25 Days Annual Leave

Volunteering Day Off

Digital Detox Day

Festive Closure

Cycle to Work Scheme

Free Calm App Membership

Enhanced Parental Leave

Private Medical Insurance

On-site Gym

Qualifications

• Proven experience in managing customer retention campaigns in B2B.
• Strong analytical skills to evaluate and adapt campaign strategies.

Responsibilities

• Design and implement retention campaigns to engage estate agents.
• Collaborate with teams to identify pain points and develop content.

Skills

Customer Retention Campaigns

Analytical Skills

Collaboration

Creative Problem-Solving

Customer Journey Mapping

Education

Bachelor's Degree in Marketing or Related Field

Tools

CRM Tools

Marketing Automation Tools

Data Analysis Tools

Job description

Product Marketing Manager, Audience Retention - Alto B2B SaaS

Product Marketing Manager, Audience Retention - Alto B2B SaaS

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Hybrid Working Pattern - 2 days per week in our London Bridge office.

Houseful is home to trusted brands Zoopla, Alto, Hometrack, Yourkeys, Mojo and Prime location.

Together we're creating the connections that power better property decisions, by unlocking the combined strength of software, data and Insight.

We make moves with head and heart to achieve our big ambitions, and to drive progress in the property market. There's never been a better time to join us.

Our Software business

Our software solutions connect businesses and consumers, powering more than half of all UK housing transactions each year.

We deliver a one-stop shop for estate agents and home builders to drive efficiencies, speed up the transaction while reducing risk, improve end-customer experiences, stay ahead of regulatory changes and unlock new areas for business growth.

Our open APIs integrate with other platforms across lending, conveyancing and prop-tech providers, enabling us to power end-to-end property transactions and unlock a wide range of benefits for the wider industry and their customers.

Role Summary

The Marketing Manager, Audience Retention role, will be pivotal in developing and executing strategies to nurture and retain our valuable customer database.

This role is dedicated to reducing churn by delivering meaningful, engaging content and solutions that bolster our customers' loyalty and perception of our brands. Working closely with the product and sales teams, this role aims to ensure that our customer satisfaction metrics, such as Renewal Rate and Net Promoter Score (NPS), remain high.

Key Responsibilities

• Design and implement targeted nurture and retention campaigns to actively engage our estate agent database
• Collaborate with product and sales teams to identify customer pain points and develop content strategies that offer practical solutions and insights
• Monitor and analyse campaign performance, using data to drive decisions and improve future engagement strategies
• Ensure that all retention efforts align with our brand voice and contribute positively to customer perception and loyalty
• Manage communication channels effectively to maintain a consistent and engaging dialogue with our audience
• Stay ahead of industry trends and competitor activities to adapt strategies that keep our brand top-of-mind and minimise churn
  
  
  

Essential Skills

• Proven experience managing customer retention and engagement campaigns, preferably in a B2B software or property market context
• Strong analytical skills to evaluate campaign effectiveness and adapt strategies accordingly
• Excellent collaboration and communication skills, with the ability to work closely with cross-functional teams to align on customer engagement strategies
• Creative problem-solving abilities to address customer challenges and improve retention
• Deep understanding of customer journey mapping and experience in creating targeted content that addresses various stages of the customer lifecycle
  
  
  

Preferred Qualifications

• Experience in the property industry or B2B software market is highly beneficial
• Proficiency in CRM and marketing automation tools to execute and monitor campaigns
• Background in data analysis and reporting tools to measure campaign success and inform future strategies
  
  
  

Benefits

• Everyday Flex - greater flexibility over where and when you work
• 25 days annual leave + extra days for years of service
• Day off for volunteering & Digital detox day
• Festive Closure - Business closed for a period between Christmas and New Year
• Cycle to work and electric car schemes
• Free Calm App membership
• Enhanced Parental leave
• Fertility Treatment Financial Support
• Group Income Protection and private medical insurance
• Gym on-site in London
• 7.5% pension contribution by the company
• Discretionary annual bonus up to 10% of base salary
• Talent referral bonus up to £5K

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Non-profit Organizations and Primary and Secondary Education

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