Product Marketing Manager, Audience Retention - Alto B2B SaaS

TN United Kingdom; London; Hybrid; GBP 45,000 - 75,000; Full time

Job description

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Product Marketing Manager, Audience Retention - Alto B2B SaaS, London

Client: Houseful

Location: London, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Reference: 3e59e8cc96bc

Job Views: 10

Posted: 26.04.2025

Expiry Date: 10.06.2025

Job Description:

Hybrid Working Pattern - 2 days per week in our London Bridge office.

Houseful is home to trusted brands Zoopla, Alto, Hometrack, Yourkeys, Mojo, and Prime Location.

We’re creating the connections that power better property decisions by unlocking the combined strength of software, data, and insight.

We make moves with head and heart to achieve our big ambitions and drive progress in the property market. There’s never been a better time to join us.

Our Software Business

Our solutions connect businesses and consumers, powering over half of all UK housing transactions annually.

We provide a one-stop shop for estate agents and home builders to drive efficiencies, speed up transactions, reduce risks, improve customer experiences, stay ahead of regulatory changes, and unlock new growth areas.

Our open APIs integrate with platforms across lending, conveyancing, and prop-tech providers, enabling us to facilitate end-to-end property transactions and benefit the wider industry and customers.

Role Summary

The Marketing Manager, Audience Retention, will develop and execute strategies to nurture and retain our customer database, focusing on reducing churn through engaging content and solutions that enhance loyalty and brand perception. Working closely with product and sales teams, this role aims to maintain high customer satisfaction metrics like Renewal Rate and NPS.

Key Responsibilities

• Design and implement targeted nurture and retention campaigns for our estate agent database.
• Collaborate with product and sales teams to identify customer pain points and develop content strategies that provide practical solutions and insights.
• Monitor and analyze campaign performance, using data to inform decisions and improve engagement strategies.
• Ensure retention efforts align with brand voice and positively influence customer perception and loyalty.
• Manage communication channels to maintain consistent and engaging dialogue with our audience.
• Stay ahead of industry trends and competitor activities to adapt strategies that keep our brand top-of-mind and minimize churn.
• Proven experience managing customer retention and engagement campaigns, preferably in B2B software or property markets.
• Strong analytical skills to evaluate campaign effectiveness and adapt strategies accordingly.
• Excellent collaboration and communication skills to work with cross-functional teams.
• Creative problem-solving abilities to address customer challenges and improve retention.
• Deep understanding of customer journey mapping and creating targeted content for various stages of the customer lifecycle.

Preferred Qualifications

• Experience in the property industry or B2B software market is highly beneficial.
• Proficiency in CRM and marketing automation tools.
• Background in data analysis and reporting tools to measure success and inform strategies.

Benefits

• Flexible working arrangements
• 25 days annual leave plus extra days for service
• Day off for volunteering and digital detox
• Festive closure between Christmas and New Year
• Cycle to work and electric car schemes
• Free Calm App membership
• Enhanced parental leave
• Fertility treatment financial support
• Group income protection and private medical insurance
• On-site gym in London
• 7.5% pension contribution
• Discretionary bonus up to 10%