Product Marketing Manager

CareScribe; West of England; On-site; GBP 40,000 - 55,000; Full time

Job summary

An innovative assistive technology company is seeking a Product Marketing Manager to lead their go-to-market strategies. In this pivotal role, you will craft compelling messaging, collaborate with cross-functional teams, and analyze market trends to ensure product success. This is a unique opportunity to shape the narrative of evolving products in a fast-paced environment, where your insights will directly impact the company's trajectory. If you thrive in ambiguity and enjoy working collaboratively, this role offers a chance to make a significant difference.

Benefits

Enhanced company pension contribution of 5%

Personal development allowance of £250 a year

Cycle to work scheme

25 days leave (plus bank holidays)

Up to 30 days leave after 5 years

Paid compassionate leave

Parental leave up to 16 weeks full pay

Work away scheme - up to 10 days a year

Company sick pay - 4 weeks full pay

Free use of Caption.Ed and TalkType for friends and family

Qualifications

• Experience in product marketing within a B2B SaaS business.
• Ability to craft compelling product marketing messaging.

Responsibilities

• Planning and delivering go-to-market campaigns for product launches.
• Developing and refining Ideal Customer Profile and Buyer Personas.

Skills

Product Marketing

Storytelling

Data Analysis

Collaboration

Education

Bachelor's Degree in Marketing or Related Field

Tools

HubSpot

Notion

Asana

Job description

CareScribe City Of Bristol, England, United Kingdom

Product Marketing Manager

CareScribe City Of Bristol, England, United Kingdom

CareScribe is an assistive technology company based in Bristol.

Our purpose is to help people get more from every conversation. We currently do this through our two products: Caption.Ed and TalkType - but things are changing.

We're at a pivotal moment in our journey. Our products are evolving, and so is our thinking around how we position them in the market. We don’t have all the answers yet - but we know that getting our messaging, go-to-market strategy, and product narratives right will be crucial to our success. That’s where you come in.

Where you come in

CareScribe is looking for a Product Marketing Manager to join us on this next chapter. This is a brand new role, and you’ll play a central part in helping us figure out how to take our products to market, who we’re speaking to, and how to tell our story.

You’ll partner closely with teams across the company - revenue, product and design to help define positioning, shape messaging, and build go-to-market strategies that will evolve alongside our products.

This is a rare opportunity to join a company mid-transformation, where your voice and input won’t just be heard - they’ll be essential. If you thrive in ambiguity, enjoy wearing multiple hats, and want to help shape a product offering from the inside out, we’d love to hear from you.

What you’ll be doing

A typical week? There’s no such thing! But here’s what you can expect as you work across multiple projects and priorities.

• Planning and delivering go-to-market campaigns for product launches and feature releases, creating marketing assets with impact.
• Helping us be laser-focused on who we’re targeting with our go-to-market plans by developing and refining CareScribe’s Ideal Customer Profile and Buyer Personas.
• Shaping standout messaging that showcases the unique features, benefits, and differentiators of our products and turning insights into powerful storytelling.
• Bringing products to life with compelling sales enablement materials, think battle cards, pitch decks, product brochures, use cases, and FAQs, that empower our teams and drive impact.

And of course, no week would be complete without some data analysis! You’ll monitor and review the performance of go-to-market plans, providing insights and recommendations to the Marketing Director and other stakeholders. You’ll love geeking out over analysing market trends, customer needs, and the competitive landscape, ensuring our positioning stays sharp and relevant.

About you

You bring experience in product marketing within a B2B SaaS business and have a track record of successfully taking products to market.

One of your greatest strengths is your ability to craft compelling product marketing messaging; you’re an adept storyteller and totally at ease turning customer insights and technical product features into something which resonates with diverse audiences.

In addition to being an excellent communicator, you’ve also got an analytical mindset. You act on data and are constantly reviewing activity to ensure you’re spending your efforts in the most efficient and impactful way.

As this is a new role, you’re a self starter and are comfortable working in ambiguity. You thrive in a fast-paced, small business environment always looking to innovate and improve processes.

Collaboration is key for you, you enjoy working closely with stakeholders across marketing, sales, and product teams and you’re familiar with tools like HubSpot, Notion, and Asana.

What we offer

The salary for this role ranges from £40,000 to £55,000, depending on experience. You'll be based in our modern office next to Temple Meads Station, with two in-person days per week and flexible working hours between 7:00 a.m. and 8:00 p.m.

• Enhanced company pension contribution of 5%
• Personal development allowance of £250 a year
• Cycle to work scheme

Time away

• 25 days leave (plus bank holidays), increasing to a maximum of 30 days
• Purchase up to 5 days a year (up to maximum of 30 days in total)
• Up to 40 days paid compassionate leave
• Parental leave: up to 16 weeks full pay/8 weeks half pay, up to 6 weeks Partner leave
• Work away scheme - up to 10 days a year

Health and wellbeing

• Company sick pay - 4 weeks full pay and 4 weeks half pay
• Spill - therapy sessions
• Health Shield cash plan and £500 towards diagnosis of a neurodivergent condition

Social and community

• Friends and family - free use of Caption.Ed and TalkType for up to five people
• Regular company social events and away days
• Dog friendly office - for well behaved canines

Application Process

️ Apply directly on LinkedIn with your CV and cover letter, or email us at [e-mail]

️ Initial call with our Marketing Director to see if the role’s a good fit for both of us

In-person interview to find out more about your technical skills and how you work in line with our Operating Principles

Key dates: The role closes on 15 May with first interviews taking place 20- 22 May and final interviews 28 - 29 May.

We’ll share the candidate brief in advance to give you time to prepare and showcase your experience, supporting our commitment to inclusivity.

CareScribe is an equal opportunities employer. We do not discriminate based on race, religion, sexual orientation, national origin, political affiliation, disability, age, marital status, medical history, parental status or genetic information.

Recruiters - we are not accepting speculative CV submissions for now, we will be in touch if we require your help. We will not treat any speculative CV submissions as referrals.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

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