Product Marketing Manager

Reedexpo; St Albans, Richmond; On-site; GBP 30,000 - 60,000; Full time

Job summary

An established industry player is seeking a talented marketing professional to design and implement innovative marketing strategies. This role involves creating impactful marketing plans for events, managing key relationships, and executing audience growth strategies. The ideal candidate will possess a Bachelor's degree in Marketing or Business, along with demonstrable experience in product marketing, preferably in the events sector. With a strong focus on digital marketing channels, this position offers the chance to thrive in a dynamic environment that values work-life balance and personal well-being. Join a forward-thinking organization that prioritizes your growth and success.

Benefits

Wellbeing initiatives

Shared parental leave

Study assistance

Sabbaticals

Flexible working hours

Qualifications

• Bachelor’s degree in Marketing or related field required.
• Experience in product marketing within events or exhibitions industry.

Responsibilities

• Develop and execute marketing plans for allocated shows.
• Manage relationships with associations and industry bodies.
• Lead onsite at shows and represent the brand at events.

Skills

Digital Marketing

Communication Skills

Presentation Skills

B2B Marketing

Market Analysis

Education

Bachelor's degree in Marketing

Bachelor's degree in Business

Job description

RX Global is a global events organizer, creating market-leading events that bring together industry professionals from around the world. Our Middle East offices are at the heart of the region's dynamic business landscape, delivering innovative and impactful events that connect businesses, drive growth, and shape the future.

About the Role

Designs, develops, and implements marketing programs and/or pricing strategies to support the organization's products, services, or market sector. Uses specific marketing strategies and media (e.g., print, broadcast, digital) to launch and position products and services in a sector.

Responsibilities

1. Developing and executing a marketing plan for allocated shows, aligning with the EVP and Portfolio marketing strategy.
2. Establishing market size, penetration, and identifying growth opportunities across key industries and segments.
3. Proposing and implementing audience growth strategies.
4. Managing relationships with associations, analysts, influencers, media, and industry bodies.
5. Leading onsite at shows and representing our brand at external market/industry-specific events.
6. Developing detailed visitor and exhibitor marketing plans and objectives.

Requirements

1. Have a Bachelor’s degree in Marketing, Business, or a related field.
2. Have demonstrable relevant experience in product marketing, ideally within the events or exhibitions industry.
3. Have a deep understanding of digital marketing channels and strategies.
4. Have excellent communication and presentation skills.
5. Be able to work in an ever-changing, deadline-driven environment.
6. Have demonstrable experience with B2B events and/or the fitness or travel sector.

Work in a way that works for you

We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance, and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.

Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive.

Working for you

We know that your well-being and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer: