Product Marketing Manager

Morson Group; Manchester; Hybrid; GBP 42,000 - 70,000; Full time

Job summary

Morson Group is seeking a Technical Product Marketing Manager in Manchester with hybrid working. The role focuses on shaping product positioning, messaging and go-to-market strategies for a software business delivering backup, recovery and deployment solutions.

You will translate complex technology into customer value, lead cross-functional initiatives with Product, Sales and Marketing, and explore AI-driven improvements in market intelligence and marketing activities.

Qualifications

• Experience with technical B2B software products.
• Strong communication skills and ability to translate technical features into customer value.
• Willingness to learn and adapt in a commercial product marketing role.

Responsibilities

• Conducting customer and market research to identify needs, challenges and growth opportunities.
• Analysing competitors and identifying opportunities to differentiate products.
• Translating technical features into clear, compelling customer value propositions.
• Working closely with Product, Sales and Marketing on messaging, content and sales enablement.
• Supporting product launches and go-to-market initiatives.
• Exploring how AI and automation can improve market intelligence and product marketing activities.

Skills

Technical product marketing

Market research

Competitive analysis

Messaging

Go-to-market

Sales enablement

AI/Automation in market intelligence

Cross-functional collaboration

Communication

Job description

Technical Product Marketing Manager Up to £70,000 Manchester (Hybrid)

Im working on an exciting opportunity for a technically minded, commercially driven individual looking to make an impact in product marketing. Youll be joining a software business specialising in backup, recovery and deployment solutions, helping customers understand the value of complex technology while shaping product positioning, messaging and go-to-market strategies.

What will you be doing?

• Conducting customer and market research to identify needs, challenges and growth opportunities.
• Analysing competitors and identifying opportunities to differentiate products.
• Translating technical features into clear, compelling customer value propositions.
• Working closely with Product, Sales and Marketing on messaging, content and sales enablement.
• Supporting product launches and go-to-market initiatives.
• Exploring how AI and automation can improve market intelligence and product marketing activities.

Who are we looking for?

• Someone with experience working with technical B2B products, ideally within software, IT infrastructure or a related technology environment.
• You might already be working in product marketing, or come from a background in presales, technical support, product management or engineering and be looking to move into a more commercially focused role.

Youll need strong communication skills, technical curiosity and the ability to connect customer challenges with commercial opportunities. Previous product marketing experience is beneficial, but the right mindset and willingness to learn are just as important.