Product Marketing Manager

Outpost24 Group; London; Remote; GBP 60,000 - 90,000; Full time

Job summary

A leading cybersecurity vendor is seeking a Product Marketing Manager to join its dynamic team. The role requires extensive experience in product marketing, a deep understanding of the cybersecurity landscape, and strong communication skills. This opportunity offers a chance to work in an international environment, with a focus on collaboration across departments and various marketing channels to enhance product positioning and strategy.

Benefits

Flexible working hours

Career development opportunities

Access to tools and training

Qualifications

• 5+ years’ experience in product marketing, preferably in a technical or security B2B environment.
• Deep understanding of IT and cybersecurity industries.
• Excellent communication skills across writing, speaking, and design.

Responsibilities

• Lead GTM strategies for your product category, collaborating with teams.
• Educate customer-facing teams about customer perceptions of value.
• Create engaging content for various channels to support customer interactions.

Skills

Communication

Storytelling

Organization

Adaptability

Presentation

Job description

Outpost24 is currently seeking a Product Marketing Manager based in one of our offices in Europe or Philadelphia to join our excellent product marketing team!

About Outpost24

Outpost24 is a leading cybersecurity vendor in Europe that helps CISOs and security teams identify the most critical threats.

Founded in 2001, we are headquartered in Karlskrona, Sweden, with additional offices in:

• United Kingdom (London, Plymouth)
• Sweden (Stockholm, Karlskrona)
• United States (Philadelphia)
• Spain (Barcelona)
• Netherlands (Amsterdam)
• Belgium (Leuven)

About the Product Marketing team

Our role is to bridge Product with Marketing, Sales, and the Market to own messaging and positioning of our products and develop GTM plans aligned with our target and company strategy.

What we are looking for

• You are a compelling storyteller who leverages customer research to formulate market hypotheses. You build rapport quickly, whether with colleagues or customers during interviews.
• You take initiative, generating ideas for marketing campaigns and sales conversations, and driving cross-departmental collaboration to execute big projects.
• You are comfortable with failure, defining success with clear metrics and learning from setbacks to inform next steps.
• Technical topics do not intimidate you; you can break down complex concepts into simple explanations for non-technical colleagues.
• You are confident in delivering presentations, effectively communicating research findings or training colleagues on messaging.
• You are an excellent writer, prioritizing clear, jargon-free language that resonates with your target audience.

What you’ll do

• Lead GTM strategies for your product category, collaborating with teams to articulate customer messages.
• Educate customer-facing teams about customer perceptions of value and solution benefits.
• Compare competitors' solutions, highlighting differences.
• Stay informed on market and customer trends to refine positioning and campaigns.
• Create engaging content for various channels to support customer interactions.

What you have

• 5+ years’ experience in product marketing, preferably in a technical or security B2B environment, with experience in both product-led and sales-led GTM strategies.
• Deep understanding of IT and cybersecurity industries, including key personas like sysadmins and CISOs.
• Strong organizational skills, proactive attitude, and adaptability to changing conditions.
• Excellent communication skills across writing, speaking, and design.
• Operational knowledge of B2B marketing across multiple channels.
• Experience leading strategic initiatives such as advocacy programs or cross-sell strategies.
• Experience with analyst relations and briefing preparations is a plus.

Should you apply?

This is a wish list, not all criteria need to be met. If you're excited about this role, we encourage you to apply!

This role is primarily remote within Europe/North America, with occasional travel to offices.

What’s in it for you?

• Opportunity to work in a dynamic international environment and gain global experience.
• Access to tools, training, and coaching.
• Career development opportunities.
• Flexible working hours promoting work-life balance.
• An organizational culture based on trust, respect, and growth.
• Autonomy within a flat organizational structure.

Interested? Apply today, and we will respond within a few days!

We value diversity and inclusivity; if your experience doesn’t match all criteria but you're passionate about the role, we still encourage you to apply.