Product Marketing Manager, Invest

OnePay; United States; Remote; USD 80,000 - 130,000; Full time

Job summary

A leading company in consumer financial services is seeking a Product Marketing Manager to lead their Invest & Crypto business. The ideal candidate will drive engaging strategies for customer acquisition and retention, navigate regulatory environments, and translate complex concepts into impactful marketing narratives. With a commitment to diversity and a remote-friendly culture, this role offers competitive benefits and a chance to make a real impact.

Benefits

401(k) plan with company match

Competitive base salary and stock options

Flexible time off

Remote-friendly work environment

Health benefits from Day 1

Qualifications

• 5–10 years of experience in product marketing.
• Deep domain expertise in brokerage, trading, or crypto.
• Experience with reporting tools and translating data.

Responsibilities

• Develop full-funnel GTM strategies for Invest & Crypto.
• Drive customer acquisition, engagement, and retention.
• Collaborate with cross-functional teams to optimize marketing.

Skills

Stakeholder Management

Audience Segmentation

Marketing Automation

CRM Experience

Data Analysis

Tools

Databricks

Tableau

Amplitude

Braze

Salesforce Marketing Cloud

Iterable

Job description

About OnePay

OnePay is a consumer financial services app with an exceedingly simple mission: to help people achieve financial progress.

Tens of millions of Americans today are unbanked or underbanked, meaning they don’t have enough money in savings to cover a minor emergency. They pay too much in fees, don’t have access to credit at affordable rates, and have little ability to grow their wealth. OnePay’s vision is to create a single app for consumers to save, spend, borrow, and grow their money, bringing our mission to life with simple and accessible banking, credit, and payments products that deliver a best-in-class experience to millions of customers. Our products include:

• Checking and high-yield savings accounts

• Domestic and international peer-to-peer payments

• Credit Builder and credit score monitoring

• Digital wallet / contactless payment solutions

• Buy-now-pay-later installment loans at Walmart

Why do we have a right to win? We have the backing of Walmart (a Fortune 1) and Ribbit Capital (a preeminent fintech investor), are deeply embedded with the distribution of the world’s largest omnichannel retailer, and have an industry-leading multi-product value proposition — all in addition to having some of the best people and talent in the industry.

There’s never been a better time to build a category-defining business and there has rarely been a team better positioned for the opportunity. Join us!

The Role

As a Product Marketing Manager at OnePay, your work will have a direct impact on our Invest & Crypto business, driving everything from customer acquisition to long-term retention through full-funnel go-to-market strategies, compelling messaging, and a clear marketing vision across in-app and external channels. You will:

• Be a product marketing leader for Invest & Crypto, driving initiatives focusing on acquisition, engagement, and retention

• Define and drive full-funnel GTM strategy, from positioning and messaging to execution.

• Own in-app and external communications, ensuring clarity, compliance, and customer relevance.

• Translate complex product and regulatory concepts into clear, compelling narratives.

• Lead A/B testing strategies to optimize content, offers, timing/cadence, and audience segmentation.

• Collaborate with cross-functional partnerships with Product, Analytics, Creative, Marketing Ops, and Legal.

• Work with Analytics to monitor performance and uncover insights, turning data into action across product and marketing strategies.

• Deeply understand the customer journey and identify friction points and opportunities for value reinforcement.

• Track and report marketing KPIs, regularly sharing performance updates and next-step recommendations.

You Bring

• 5–10 years of experience in product marketing, with deep domain expertise in brokerage, trading, or crypto.

• Proven success in 0→1 product launches and multi-channel growth programs with measurable revenue impact.

• Strong cross-functional leadership and stakeholder management skills.

• Comfort navigating regulated environments (FINRA, SEC, etc.) and translating that understanding into marketing strategy.

• Hands-on experience with CRM and marketing automation platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud).

• Strong understanding of audience segmentation, personalization, and behavioral targeting.

• Proven experience developing and executing A/B tests, experiments, and iteration roadmaps.

• Excellent cross-functional collaboration skills; you’ve worked closely with Product, Analytics, Design, Legal, and Ops teams.

• Ability to think both strategically and tactically, comfortable owning big ideas and rolling up your sleeves to execute.

• Ability to operate in the gray. You're comfortable navigating ambiguity, making informed decisions without perfect information, and adapting quickly as strategies evolve.

• Structure to open-ended problems and thrive in fast-paced environments where priorities shift and clarity must often be created, not found.

• A bias for action, a growth mindset, and a deep passion for improving the customer experience

• Experience with reporting tools (e.g., Databricks, Tableau, Amplitude) and translating data into recommendations.

• Drive and proactivity - everyone here is a builder and executor.

What We Offer

• Competitive base salary, stock options, and health benefits from Day 1

• 401(k) plan with company match

• Remote-friendly (US), flexible time off (FTO), and opportunities for growth

• A high-growth, mission-driven, inclusive culture where your work has real impact

Standard Interview Process

• Initial Interview with Talent Partner

• Technical or Hiring Manager Interview

• Team Interview

• Executive Interview

• Offer!

Equal Employment Opportunity

To build technology and products that are used and loved by people and solve real-world problems, we need to build a team with many different perspectives and experiences. We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us at [e-mail].