Product Marketing Manager

Buy It Direct Group; Huddersfield; On-site; GBP 35,000 - 55,000; Full time

Job summary

A leading UK online retailer is seeking a Product Marketing Manager to lead strategic marketing efforts for high-growth product categories, including Hot Tubs and BBQs. This role involves managing digital and offline marketing campaigns, driving sales through customer engagement, and leading a dedicated team. Ideal candidates will demonstrate exceptional marketing skills and a proven track record in enhancing product appeal to consumers and businesses.

Qualifications

• Proven track record in direct marketing of products to retail or business end-users in ecommerce.
• Experience selling online to both consumers and businesses.
• Success in executing digital and offline campaigns.

Responsibilities

• Drive sales and profitability through digital and offline marketing activities.
• Lead a team of three digital marketers and collaborate with multiple departments.
• Create and monitor marketing campaigns targeting retail and business customers.

Skills

Interest in technical products

Commercial creativity

Drive sales and profits

Ability to create compelling online and offline content

Knowledge of customer engagement hooks

Job description

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Product Marketing Manager Huddersfield Marketing Full time Permanent

We are looking for a Product Marketing Manager to help grow some of our strategically important product categories. This is a new role and because these categories have such huge growth potential, you will be reporting directly to our CEO.

You will look after all marketing activity of Hot Tubs, Air Conditioners, Dehumidifiers, BBQs and Solar Panels. We are market-leaders in some of these areas and have compelling products to sell to consumers, end-user businesses and installers.

Your role is to drive sales and profitability through both digital and offline activities. By working with the buyers, you will immerse yourself in the details of the product to highlight benefits and create compelling reasons for customers to buy from us.

Digital

Enhance product benefits and features on our websites, improve the customer journey, and create reasons to buy from us. Educate customers about product benefits and highlight our award-winning delivery service and installation teams. Collaborate with our creative department to build engaging content and a top-tier customer experience.

Offline

Drive marketing campaigns engaging retail and business customers, including leaflets, calls, emails, promotions, and exhibitions. Create, implement, and monitor these campaigns with support from other departments.

Your Reports

You will lead three digital marketers focusing on website enhancement and customer journey analysis. Work closely with our ecommerce and creative departments to increase traffic, improve website features, and develop CRM campaigns.

This role offers a chance to significantly impact revenue and profitability, with potential for career progression.

Your Skills

• Interest in technical products
• Ability to make products appealing to consumers and businesses
• Knowledge of customer engagement hooks
• Commercial creativity
• Ability to create compelling online and offline content
• Use evidence to generate insights
• Plan and lead through people
• Drive sales and profits
• Motivated by targets

Your Experience

• Proven track record in direct marketing of products to retail or business end-users in ecommerce
• Experience selling online to both consumers and businesses
• Success in executing digital and offline campaigns

The Interview

Assess your ability to digitally sell products, run creative promotions, and develop lively campaigns. We will also evaluate your competitiveness and drive.

Why work for us

At Buy It Direct, we dare to be different. We've built this business from the ground up to become one of the UK's largest and fastest-growing online retailers. We are proud of our products and services across our award-winning brands including Laptops Direct, Appliances Direct, Better Bathrooms, and Furniture. We focus on customer satisfaction and continuous improvement.

Hours 39.5
Benefits