Product Marketing Manager

Mitsubishi Electric – UK; Hatfield; Hybrid; GBP 60,000 - 85,000; Full time

Benefits offered by this job

Annual leave 25 days

Flexible working

Pension

Life Assurance

Private Medical & Dental

Discount platform

Referral scheme

Holiday buy

Long service awards

Cycle to work

Sports & Social club

Job summary

Mitsubishi Electric – UK is seeking a Product Marketing Manager to develop compelling positioning, messaging, and go-to-market strategies for defined product groups within the Commercial HVAC&R portfolio. You will connect market and customer insights with product strategy to ensure market-facing activity is insightful and commercially impactful.

Key responsibilities include leading cross-functional collaboration, developing differentiated value propositions, translating insights into messaging,

Responsibilities

• Act as the central connector between Product Management, Customer Insights, Market Insights, and Sales
• Provide day-to-day leadership, coaching, and development for direct reports, ensuring high performance and alignment to business priorities
• Develop clear, differentiated value propositions aligned to product strategy and market opportunity
• Translate product capabilities, market insight, and customer needs into compelling messaging
• Define and execute go-to-market strategies for product launches and in-life propositions
• Drive structured GTM planning across sales, marketing, and product teams
• Develop tools such as battlecards, value propositions, and sales narratives
• Enable Sales teams with clear, actionable messaging and market context
• Capture feedback from Sales and market interactions

Job description

Role summary

The Product Marketing Manager is responsible for developing compelling positioning, messaging, and go-to-market strategy for defined product groups within the Commercial HVAC&R portfolio.

The Product Marketing Manager is responsible for developing compelling positioning, messaging, and go-to-market strategy for defined product groups within the Commercial HVAC&R portfolio. The Product Marketing Manager sits at the centre of the \"Analysis → Action → Narrative\" value chain—connecting Market Insights (external data) and Customer Insights (customer understanding) with Product Management (product strategy), ensuring all market-facing activity is consistent, insight-led, and commercially impactful.

Key Responsibilities

• Act as the central connector between Product Management, Customer Insights, Market Insights, and Sales
• Provide day-to-day leadership, coaching, and development for direct reports, ensuring high performance and alignment to business priorities
• Develop clear, differentiated value propositions aligned to product strategy and market opportunity
• Translate product capabilities, market insight, and customer needs into compelling messaging
• Define and execute go-to-market strategies for product launches and in-life propositions
• Drive structured GTM planning across sales, marketing, and product teams
• Develop tools such as battlecards, value propositions, and sales narratives
• Enable Sales teams with clear, actionable messaging and market context
• Act as the central connector between Product Management, Customer Insights, Market Insights, and Sales
• Capture feedback from Sales and market interactions

Benefits

In return for your commitment, we will offer you some fantastic benefits:

• Generous annual leave allowance - 25 days per year, plus bank holidays increasing by one day with each year of service until 27 days per year
• Flexible Working - we offer a range of flexible working options that include working from home or hybrid working
• Pension
• Life Assurance
• Private Medical, Dental Insurance and a Cash Plan Scheme - Single cover funded by Mitsubishi
• Access to Mitsubishi's very own discount platform
• Colleague Referral Scheme
• Holiday Buy
• Long Service Awards
• Cycle to Work Scheme
• Sports & Social Club (Recent events such as theatre trips, Ascot, Paintball, The Darts)