Product Marketing Manager

RTB House; Greater London; Hybrid; GBP 90,000 - 140,000; Full time

Job summary

RTB House, a global ad-tech company, seeks a Global Product Marketing Manager to shape, launch, and scale products for top brands. Translate complex tech into compelling narratives and equip commercial teams with powerful go-to-market content.

This senior, hands-on role combines strategy with execution. You’ll own portfolio positioning, lead GTM initiatives, collaborate with Sales, Product and Tech, and operate in London with a mostly remote setup and weekly office presence.

Qualifications

• 7+ years of Product Marketing experience, ideally in B2B ad-tech.
• Proven experience in the US programmatic advertising market.
• Strong commercial mindset with experience influencing revenue growth and product adoption.
• Solid understanding of performance advertising metrics like ROAS and incrementality.
• Excellent written and spoken English.

Responsibilities

• Own portfolio positioning, value proposition and messaging.
• Translate complex technology into clear customer benefits.
• Monitor market trends, customer needs and competitors to inform strategy.
• Lead GTM strategies for new products from validation to launch.
• Shape pricing, packaging and value propositions to drive revenue.
• Collaborate with Product and Technology to reflect commercial needs.
• Monitor performance and identify opportunities to improve results.
• Partner with Sales and Client Services to drive adoption and upsell.
• Develop sales materials, presentations, business cases and case studies.
• Build evidence of product value through campaign results and metrics.
• Translate capabilities into meaningful customer conversations.
• Align Product, Technology, Sales, Account Management and Marketing.
• Manage multiple initiatives and keep stakeholders engaged.
• Bring market insights to influence future product strategy.

Skills

Product marketing

B2B ad-tech

US programmatic advertising

Commercial mindset

Storytelling

Data-driven decisions

Stakeholder management

English proficiency

Job description

RTB House is a global company that provides state-of-the-art marketing technologies for top brands and agencies worldwide. Its proprietary ad-buying engine is the first in the world to be powered entirely by Deep Learning algorithms, enabling advertisers to generate outstanding results and reach their goals at every stage of the funnel.

Here at RTB House, we’re building cutting-edge advertising technology used by some of the world’s most dynamic brands—and the Product Marketing team is at the heart of bringing these solutions to life. Our mission? To shape, launch, and scale products that solve real customer challenges, create measurable business outcomes, and strengthen our competitive edge globally.

As a Product Marketing Manager, you’ll play a pivotal role in defining how our product shows up in the market. You’ll transform the product's capabilities into compelling narratives, craft content that empowers our commercial teams, and help orchestrate best practice launches that make an impact from A to Z. This is a high-visibility role with the opportunity to influence product strategy, partner with teams across the organization, and shape the way clients experience RTB House products.

The role:

• At RTB House, Product Marketing connects cutting-edge technology, innovative products and commercial success within the fast-paced, highly dynamic, and exciting ad-tech ecosystem. Our role is to ensure that our solutions address real customer needs, stand out in a rapidly evolving market and deliver measurable business value globally.
• As a Global Product Marketing Manager, you will own the commercial positioning and success of an assigned portfolio of solutions worldwide. You will shape how we take products to market globally, define their value proposition and pricing, and work closely with international commercial teams to drive adoption and growth.
• This is a global role that offers flexibility through a mostly remote setup. However, you will be expected to work out of our London office once a week to absorb local dynamics—the UK represents one of our most key markets, and maintaining close proximity to local commercial teams, market trends, and clients is essential to our strategic success.

This is a senior, hands-on role combining strategic thinking with execution. You'll need to see the bigger picture, influence decisions and bring teams together, while being equally comfortable developing a sales narrative, building a business case or getting into the details of a product launch.

What you’ll do:

Product Positioning & Market Strategy

• Own the positioning, value proposition and messaging for your assigned solution portfolio.
• Translate complex technology into clear, compelling customer benefits and differentiated market propositions.
• Monitor market trends, customer needs and competitor activity to identify opportunities and inform product strategy.

Go-to-Market & Commercialisation

• Lead go-to-market strategies for new products and features, from early validation through launch and market adoption.
• Shape commercial packaging, pricing and value propositions to support revenue growth, profitability and product adoption.
• Work closely with Product and Technology teams to ensure commercial needs are reflected in product development and prioritisation.
• Monitor product performance and identify opportunities to improve commercial results.
• Partner with global Sales and Client Services teams to drive solution adoption and identify upsell and cross-sell opportunities.
• Develop compelling sales materials, presentations, business cases, case studies and competitive insights.
• Build evidence of product value through campaign results, performance benchmarks, ROAS, incrementality and other relevant metrics.
• Help commercial teams translate product capabilities into meaningful customer conversations.

Cross-Functional Collaboration

• Connect Product, Technology, Sales, Account Management and Marketing teams to ensure alignment on commercial priorities.
• Manage multiple initiatives simultaneously, keeping projects moving and stakeholders engaged.
• Bring market and customer insights back into the organisation to influence future product development and commercial strategy.

What you’ll bring:

• 7+ years of Product Marketing experience, ideally in B2B ad-tech, programmatic advertising or a related technology environment.
• Proven experience in the US programmatic advertising market and a strong understanding of its ecosystem, advertisers and commercial dynamics. This is a must-have.
• A strong commercial mindset, with experience influencing revenue growth, product adoption, pricing, profitability or other business outcomes.
• Solid understanding of performance advertising and metrics such as sales, ROAS and incrementality.
• Excellent communication and storytelling skills, with the ability to turn complex technology into clear, persuasive messages.
• Strong analytical skills and the ability to use data and market insights to support commercial decisions.
• Experience leading multiple projects and working with senior stakeholders across different teams and markets.
• A proactive, hands-on approach. You're comfortable setting direction, but equally happy to get into the detail and make things happen.
• Excellent written and spoken English.

We offer:

You’ll join a team where your ideas matter, your growth is a priority, and your work has a direct impact on products used by global brands. If you’re driven by the intersection of technology, creativity, and strategy—and you want to help shape the future of digital advertising we’d love to meet you.