Product Marketing Manager

Flipdish; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

Flipdish, a leading food-tech unicorn, seeks a Product Marketing Manager to drive adoption and customer engagement across its innovative technology platform. This role involves strategic collaboration with product managers and cross-functional teams to shape product strategies and go-to-market initiatives, ensuring the success of Flipdish's offerings in the hospitality industry.

Benefits

Competitive salary and benefits package

Flexible hybrid working environment

Opportunity to work on innovative products

Qualifications

• 8+ years of experience in product marketing, ideally in technology or SaaS.
• Proven ability to develop and execute successful go-to-market strategies.
• Strong understanding of the hospitality industry is a plus.

Responsibilities

• Develop and execute product marketing strategies for Flipdish’s technology platform.
• Act as the voice of the customer using market research and data insights.
• Collaborate with cross-functional teams for effective product launches.

Skills

Strategic thinking

Communication

Analytical mindset

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Business, or related field

Job description

At Flipdish, we’re proud to be an Irish unicorn (valued at over $1bn) on a mission to help independent restaurants flippin’ thrive in a world transformed by technology. While Flipdish has grown rapidly, our focus has always remained on our customers and their needs. We’re more than just an all-in-one technology ecosystem—we’re a team deeply committed to supporting the people behind the food industry.

At Flipdish, we give independent operators and chains the tools to compete, grow on their own terms, and fall back in love with what they do best.

About the Role

We are seeking a strategic and results-driven Product Marketing Manager (PMM) to join our team, reporting to the VP of Marketing. Based in either our London or Dublin offices, the PMM will collaborate closely with the VP of Marketing, VP of Product, and his team of five Product Managers. This role offers the opportunity to work across the full spectrum of Flipdish's innovative product portfolio, from the physical products such as the POS, Self-Service Kiosks, and Kitchen Display Units, through to the digital portfolio of websites and apps facilitating online orders, delivery driver management, and marketplace integrations.

The PMM will play a key role in shaping product strategies and go-to-market initiatives, ensuring Flipdish’s technology continues to transform the hospitality industry and empower our customers to thrive.

Key Responsibilities:

• Develop and execute product marketing strategies that drive adoption and customer engagement across Flipdish’s all-in-one technology platform.
• Act as the voice of the customer, leveraging market research, customer feedback, and data insights to inform product positioning and messaging.
• Collaborate with cross-functional teams including Product, Sales, and Customer Success to ensure seamless product launches and effective go-to-market strategies.
• Collaborate closely with product managers to understand their specific goals, acting as a bridge between product and commercial performance. Establish a continuous feedback loop that informs product managers of market performance against intended KPIs.
• Create compelling product messaging and value propositions tailored to target audiences, including quick service restaurants (QSRs), takeaways, franchises, and restaurant chains.
• Develop and deliver enablement materials, alongside the Sales Enablement Manager, such as product guides, sales decks, and training resources, to support the Sales and Customer Success teams.
• Partner with the Demand Generation team to align product marketing initiatives with broader marketing acquisition, client retention, and customer growth campaigns.
• Monitor and report on product performance, market trends, and competitor activities to identify opportunities for growth and improvement.
• Build and maintain strong relationships with key stakeholders across the organisation to ensure alignment and collaboration.

Requirements:

• 8+ years of experience in product marketing, ideally within the technology or SaaS industry,
• Experience working across a multi-faceted product portfolio, and working closely with multiple product managers
• Proven ability to develop and execute successful go-to-market strategies
• Experience working across the full product lifecycle, from initial launch to long-term adoption, ensuring the product suite remains successful, relevant, and valuable throughout its lifecycle
• Strong understanding of the hospitality industry and the challenges faced by restaurant owners is a plus
• Excellent written and verbal communication skills, with a talent for crafting clear and compelling messaging.
• Analytical mindset with the ability to interpret data and market trends to inform strategy.
• Experience working with cross-functional teams and managing multiple stakeholders.
• Adept at working with a high performing sales team, and enthusiastic network of channel partners.
• Ability to thrive in a fast-paced, high-growth environment with competing priorities.
• Bachelor’s degree in Marketing, Business, or a related field (preferred).

Why Join Flipdish?

• Be part of a high-growth, globally recognised unicorn company leading the charge in food-tech innovation.
• Collaborate with a talented and diverse team committed to transforming the hospitality industry.
• Opportunity to work on a broad range of innovative products that make a tangible difference for our customers.
• Competitive salary and benefits package.
• Flexible hybrid working environment close to our London or Dublin offices.

How to Apply

If you’re a strategic thinker with a passion for product marketing and want to make a real impact at a company redefining the future of hospitality, we’d love to hear from you! Please submit your CV and a brief cover letter outlining your experience and enthusiasm for the role.

Flipdish is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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