Product Marketing Lead - Leading Retailer

Michael Page; Wimbledon; On-site; GBP 60,000 - 70,000; Full time

Job summary

Michael Page is partnering with a leading South London retail business to appoint a Product Marketing Lead. The role focuses on developing the product marketing strategy, identifying hero products, and creating campaigns across physical and digital channels.

You will translate product features into compelling customer benefits, lead marketing activity across stores, e-commerce, email and social channels, and explore emerging platforms including TikTok Shop.

Qualifications

• Experience in retail product marketing with a track record of success.
• Strong commercial acumen using sales and customer data to inform decisions.
• Experience delivering multi-channel campaigns across physical and digital environments.
• Ability to influence stakeholders and bring teams together.
• Creative approach to product storytelling and content.

Responsibilities

• Develop and deliver annual product marketing strategies and plans focused on commercial growth.
• Identify hero products and create compelling marketing stories around them.
• Translate product features into clear customer benefits.
• Lead product marketing activity across retail stores, e-commerce, email and social channels.
• Work across channels including TikTok Shop and emerging platforms.
• Monitor trends to identify new opportunities and optimise campaigns.
• Use customer insights and sales data to measure performance and improve activity.
• Champion AI and new technologies to boost productivity and results.
• Collaborate with Buying, E-commerce, Retail and internal teams for joined-up campaigns.
• Ensure all activity is commercially focused with strong brand and content quality.

Skills

Retail product marketing

Commercial acumen

Multi-channel campaigns

In-store & online

Stakeholder management

Storytelling

Consumer behaviour

Attention to detail

AI in marketing

Job description

We're partnering with an established and growing consumer retail business to find a commercially minded Product Marketing Lead to join its marketing team.

This is an exciting opportunity for a product-focused marketer who combines commercial thinking, creative storytelling and data-driven decision-making. You'll play a key role in shaping how products are positioned, promoted and brought to life across both physical and digital channels.

Client Details

A leading retail business based in South London.

4/5 days a week onsite

Description

As Product Marketing Lead, you'll take ownership of the product marketing strategy, working closely with Buying, E-commerce, Retail and wider marketing teams.

You'll identify key "hero" products, develop compelling campaigns around them and ensure they stand out across every relevant customer touchpoint - ultimately driving awareness, engagement and sales.

The Role.

• Develop and deliver annual product marketing strategies and plans focused on commercial growth.
• Identify priority and "hero" products and create compelling marketing stories around them.
• Translate product features into clear, engaging customer benefits.
• Lead product marketing activity across retail stores, e-commerce, email and social channels.
• Work across emerging and fast-growing channels, including platforms such as "TikTok Shop".
• Monitor consumer, retail and cultural trends to identify new opportunities.
• Use customer insights and sales data to measure campaign performance and continually optimise activity.
• Champion the use of AI and new technologies to improve marketing productivity and performance.
• Work closely with Buying, E-commerce, Retail and other internal teams to deliver joined-up campaigns.
• Ensure all product marketing activity is commercially focused while maintaining a high standard of brand and content quality.

Profile

We're looking for an experienced product marketer who understands how to turn products into compelling customer propositions.

Essential Experience.

• Experience in retail product marketing with a track record of success (Retail and Product Marketing are essential)
• Strong commercial acumen and the ability to use sales and customer data to inform decisions.
• Experience delivering multi-channel marketing campaigns across both physical and digital environments.
• A strong understanding of how marketing can influence both in-store performance and online conversion.
• Excellent stakeholder management and influencing skills, with the confidence to challenge and bring teams together.
• A creative approach to product storytelling and content.
• A genuine interest in consumer behaviour, trends and emerging marketing channels.
• A high level of attention to detail and a strong instinct for quality.
• An interest in using AI and new technologies to improve marketing effectiveness.

Job Offer

Salary - £60k to £70k + Bens

Based in South London

4/5 days a week onsite