Product Marketing Executive

JR United Kingdom; City Of London; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

A global online casino/bingo business is looking for a Product Marketing Executive in London. This role is pivotal in driving player engagement and running promotional campaigns, requiring essential experience in iGaming and a solid understanding of player insights and marketing tactics.

Qualifications

• Experience in iGaming/bingo/online gambling is essential.
• Multiple years in player acquisition or retention roles preferred.
• Familiarity with bingo systems and operational tools is a plus.

Responsibilities

• Manage and update bingo content and CRM communications.
• Oversee promotional assets and track bingo performance.
• Assist with gamification efforts and campaign coordination.

Skills

iGaming experience

Bingo knowledge

Campaign management

Player engagement strategies

CRM communications

Job description

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Product Marketing Executive, London (City of London)

Client:

Location: London (City of London), United Kingdom

Job Category: Other

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EU work permit required:

Yes

Job Views:

2

Posted:

16.06.2025

Expiry Date:

31.07.2025

Job Description:

Position: Product Marketing Executive

Location: London (Hybrid)

A global online casino/bingo business is seeking a Product Marketing Executive to join their growing team. Experience in iGaming/bingo/gambling is essential for this position.

The successful candidate will play a crucial role in driving expansion in key global markets. Focusing on boosting player engagement and running promotional campaigns, this role will assist Product Marketing Managers in developing and launching product and gamification initiatives. A solid grasp of the online bingo sector, player insights, and marketing tactics is essential.

Responsibilities Include:

• Manage and update bingo content across platforms, including game scheduling and CRM communications.
• Oversee promotional assets like pop-ups and banners, track bingo performance, and collaborate with marketing teams to boost engagement while ensuring compliance.
• Assist with gamification efforts by supporting free-to-play game setups, segmentation, and testing.
• Support campaign coordination by helping create briefs, manage approvals, and execute promotions with accurate materials and timely delivery.
• Provide regular reporting and analysis on promotions and key performance indicators.
• Monitor website content for accuracy, branding, and regulatory adherence.
• Conduct competitor research to guide product and promotional improvements.
• Work alongside social media and marketing communications teams to plan and deliver campaigns.

Experience Needed:

• Experience in iGaming/bingo/online gambling is essential for this position.
• Comfortable running multi-team campaigns, working with creative, compliance, lifecycle, and brand functions.
• Preferably multiple years of experience in online gaming, particularly in player acquisition or retention roles.
• Familiarity with widely-used bingo systems and operational tools.
• Understanding of player habits, bingo dynamics, and evolving industry patterns.
• Experience in engaging promotional strategies tailored to bingo audiences.
• Knowledgeable about market-specific rules and licensing standards, especially.