Product Marketing Copywriter

GroupM; London; Hybrid; GBP 25,000 - 35,000; Full time

Job summary

GroupM is seeking an entry-level Product Marketing Copywriter to support the Global Communications team. This role involves creating compelling messaging and marketing materials to communicate product values effectively. Collaborating with various teams, the ideal candidate should have experience in content creation and strong storytelling skills.

Benefits

Competitive medical insurance

Paid time off

Employee mental health awareness days

Qualifications

• Experience in video production, editing or multimedia content creation.
• Comfortable in a fast-paced, evolving environment.
• Ability to collaborate across internal stakeholders.

Responsibilities

• Collaborate with product managers to translate features into messaging.
• Develop product positioning and messaging for different personas.
• Create marketing collateral like one-pagers and decks.

Skills

Proven experience in video production

Proficiency with no- or low-production tools

Strong organizational skills

Strong visual storytelling skills

Job description

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About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About Choreograph: A Leading WPP Media Brand

Choreograph is WPP’s global data products and technology company. We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation.

We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising.

We’re endlessly curious. Our team of thinkers, builders, creators and problem solvers are over 1,000 strong, across 20 markets around the world

Role Summary And Impact

Choreograph is seeking a Product Marketing Executive to support the Global Communications team in driving go-to-market strategies, creating compelling messaging, and working cross-functionally with Product, Client, and Marketing to bring Open Media Studio to life. You’ll help us clearly communicate the value of our solutions to our clients and agencies, enabling growth across every stage of the product lifecycle.

What You Will Do

• Collaborate with product managers to understand new features and translate them into customer-facing messaging and materials
• Develop product positioning, value propositions, and messaging frameworks for different personas
• Execute go-to-market plans for product launches, working closely with Sales, Product, and Comms teams
• Create compelling marketing collateral, including product one-pagers, decks and case studies
• Conduct competitive research and market analysis to inform messaging and strategic direction
• Ensure all assets meet brand standards, are optimized for their respective platforms and are delivered on time.
• Work closely with cross- functional teams, including Product Marketing, Training and Enablement to ensure assets are aligned with business objectives and meet needs.
  
  

Skills And Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
• Proven experience in a video production, editing or multimedia content creation, ideally within a marketing or product tea
• Proficiency with no- or low-production tools
• Basic understanding of media production techniques, including video editing, screencasting and animation.
• Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.
• Ability to collaborate effectively across internal stakeholders.
• Strong visual storytelling skills.
• Familiarity with content distribution platforms and video hosting solutions.
  
  

BONUS POINTS

• Strong storytelling and communication skills—you can simplify complex ideas and speak to business value
• Experience collaborating with cross-functional teams (Product, Client, Engineering, etc.)
• Comfortable working in a fast-paced, evolving environment
• Self-starter with strong project management skills and attention to detailExperience working in technology, SaaS or media industries.
• Experience working with global teams or distributed organizations.
• Familiarity with knowledge-sharing platforms and internal learning systems.
  
  

Life At WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Public Relations, and Writing/Editing

• Industries

  Market Research, Advertising Services, and Online Audio and Video Media

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