Marketing Copywriter and SEO Analyst

The Quarto Group; London; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A leading company in the publishing industry is seeking a Marketing Copywriter and SEO Analyst. In this pivotal role, you will create engaging marketing copy and develop SEO strategies to enhance the visibility and sales of both adult and children's titles. The position is based in London with an opportunity for hybrid work.

Benefits

25 days paid holiday per year

Cultural appreciation day

Employee Assistance Programme

Staff discounts on selected shops

Health Cash Plan

Pension

Cycle to Work scheme

Summer hours

Active social and diversity committees

Open plan office environment

Qualifications

• Minimum of three years of copywriting experience in advertising, direct marketing, promotion, or publishing.
• Deep understanding of SEO principles.
• Ability to craft marketing copy for multiple audiences.

Responsibilities

• Crafting compelling marketing copy for book titles.
• Developing SEO strategies to boost visibility and sales.
• Analysing data to inform publishing decisions.

Skills

Persuasive Writing

SEO

Data Analysis

Job description

Do you love books, have a passion for persuasion, and a knack for search engine optimisation (SEO)? If so, you could be our next Marketing Copywriter and SEO Analyst.

Quarto creates inspiring books for adults and children published across the globe. As a Marketing Copywriter and SEO Analyst, you’ll be pivotal in boosting our titles’ reach and impact, helping to drive sales and playing a key role in our continued success.

Contract

Permanent

Starting from £30,000

2 July 2025

Working hours

35 hours per week, Monday to Friday. We currently operate a discretionary hybrid model, with three days in our London office and two working from home.

About the role

As a Marketing Copywriter & SEO Analyst, your primary purpose is to help craft compelling marketing copy that resonates with readers and drives book sales. Leveraging your expertise in persuasive writing and SEO, you will play a key role in enhancing the discoverability and sales performance of our UK imprint adult and children's titles.

What you will be involved in:

• Crafting compelling and accurate marketing copy for our frontlist adult and children's titles, leveraging your understanding of reader psychology to drive engagement and sales
• Creating persuasive narratives that highlight the unique value propositions of each book and resonate with our target audience
• Developing and executing SEO strategies to enhance the visibility and search rankings of our frontlist and backlist titles
• Using analytics tools to track and analyse sales data, website traffic, and consumer engagement metrics
• Collaborating closely with many different teams in the business, including editorial, marketing, and sales

About you

You will thrive in this role if you can write persuasive copy for multiple audiences, have a love of data, and a deep understanding of SEO principles. You must possess a minimum of three years of copywriting experience in advertising, direct marketing, promotion, or publishing.

You will be able to show you can:

• Craft compelling and accurate marketing copy
• Create persuasive narratives that highlight the unique selling points of each title
• Develop and execute SEO strategies to enhance visibility and search rankings of frontlist and backlist titles
• Analyse data to help inform publishing decisions
• Organise your own work effectively

What we can offer

A supportive, open environment with development opportunities, as well as the following benefits:

• 25 days paid holiday per year (increasing up to 30 days per year), plus bank holidays
• Cultural appreciation day (to honour a cultural holiday which is significant to you, separate to your holiday entitlement)
• Employee Assistance Programme
• Staff discounts on selected shops, retailers, and restaurants
• Health Cash Plan
• Pension
• Cycle to Work scheme
• Summer hours
• Active social and diversity committees
• Open plan, hot-desking office environment

How to apply

Please send a CV and cover letter to [e-mail] by the closing date and state the vacancy name in the email subject title.

Ensure you cover the following:

• Your motivation and what appeals to you about this particular role
• What key skills, experience and achievements you have that you think are relevant to this role, and why. Please provide examples of how you have used or demonstrated those.
• Where you saw the vacancy advertised

All applicants must be able to demonstrate the right to live and work in the UK in order to be considered for the vacancy.

We employ individuals based on their abilities and welcome applicants from all backgrounds regardless of disability, ethnic origin, gender, gender reassignment, marriage or civil partnership, belief, age, or sexual orientation.

As a Disability Confident Committed employer, we aim to ensure that our recruitment process is inclusive and accessible for disabled people. Therefore, we encourage you to inform us of any reasonable adjustments you may require during your interview process. Please note, you only need to disclose information that you are comfortable sharing in order for us to accommodate your request.

Please note that due to the high volume of applications we receive, we only be able to respond to candidates selected f or interview.