Product Manager (Mobile App)

Storio group; Greater London; On-site; GBP 70,000 - 110,000; Full time

Job summary

Storio group is seeking a Product Manager to lead the mobile app team, owning the customer journey from homepage to purchase handoff. You will drive the strategy for the app experience and align initiatives with business goals, design, analytics, and AI-assisted workflows to boost conversion.

You will collaborate with Design, Engineering, Research, Data and Marketing to deliver a best-in-class mobile ecommerce experience across markets, implementing an end-to-end product approach.

Qualifications

• Solid background in B2C eCommerce and mobile app product management for iOS and Android.
• Strong skills in data analytics, A/B testing, and experimentation.
• Experience building clear product roadmaps and prioritising features.

Responsibilities

• Define and own the mobile app product roadmap.
• Lead cross-functional teams with Design, Engineering, Data and Marketing.
• Identify and prioritise features to improve conversion.
• Leverage AI to accelerate discovery, synthesis and execution.

Skills

Mobile app product management (iOS & A

B2C eCommerce

Data analytics

A/B testing

AI-assisted workflows

Roadmap development

Stakeholder collaboration

Job description

Make Your Mark as a Product Manager at Storio group

About the role

This is a high-impact role leading the mobile app team. You will be the strategic owner of the customer journey, spanning everything from thehomepage and landing pages to product selection, configuration, and the seamless handoff into the creation experience..

We're not just optimising, we're undergoing a major re-design. You will address key friction points in the current journey and lay the essential foundation for innovation that will simplify decision-making, bring customer’s visions to life digitally, and dramatically improve conversion.

How you embrace curiosity daily

• Own the Product Strategy: Define and champion the short-term vision and 6–12 month product roadmap for the mobile app experience, ensuring alignment with Storio's overall business strategy.

• Be a Customer Advocate: Act as the voice of the customer—deeply understand their problems and jobs to be done, and champion features that directly and meaningfully address their needs.

• Prioritise Effectively: Take full ownership of the product backlog, guiding the team through a structured prioritisation process that aligns initiatives with strategic goals, customer pain points, business impact, and effort/technology considerations.

• Drive Discovery & Innovation: Lead product discovery through user research, competitive analysis, data analysis, experimentation, and AI-assisted workflows to identify high-impact opportunities that reduce friction and enhance the end-to-end purchase journey. Leverage AI and ML where they create meaningful customer value, while using AI tools to accelerate discovery, synthesis, and product execution.

• Lead a High-Performance Team: Manage the entire development lifecycle by leading and collaborating closely with your dedicated product team (Design, Research, Engineering, Data Analysts).

• Champion End-to-End Experience: While focused on Browse & Manage, you'll be skilled in identifying and advocating for improvements across the entire customer journey, across different devices and customer journey steps.

• Influence & Align: Build strong relationships with key stakeholders across Marketing, Commercial, Operations, and Brand to ensure product initiatives are commercially sound and supported across the business.

How you make your mark

• Be a Customer Advocate: Act as the voice of the customer—deeply understand their problems and jobs to be done, and champion features that directly and meaningfully address their needs.

• Prioritise effectively: Take full ownership of the product backlog, guiding the team through a structured prioritisation process that aligns initiatives with strategic goals, customer pain points, business impact and effort/technology considerations.

• Elevate Key Metrics: Significantly increaseApp reviews ratings, Net promoter score, Conversion Rate (CR) and Average Order Value (AOV) on the mobile app.

• Build a Best-in-Class Experience: Drive the creation of a best in class mobile eCommerce experience across markets by adopting an end-to-end digital approach that harmonises localised app requirements with a scalable, unified web and mobile ecosystem.

• Collaborate Effectively with Engineering: Partner with engineers to drive innovation, eliminate blockers, and ensure seamless, timely product delivery.

What you bring to the team

• Solid background in B2C eCommerce and mobile app product management for iOS and Android.

• Practical knowledge of customer experience, conversion rate optimisation, and mobile design standards.

• Strong skills in data analytics, A/B testing, and experimentation.

• Proven ability to build clear product roadmaps and prioritize features effectively.

• Comfortable using AI tools to assist daily workflows or a strong desire to learn them.

• Genuine passion for user centred design and solving real customer problems.

What sets you apart

• Experience launching products that use artificial intelligence.

• Hands on experience with analytics tools such as Adobe Analytics.

• Background working closely with marketing teams to launch new app features.