Product Manager – Martech & Engagement Platforms

Elanco; Hook; Hybrid; GBP 60,000 - 95,000; Full time

Benefits offered by this job

Hybrid work environment

Travel 0-10%

Job summary

Elanco is seeking a Product Manager for MarTech & Engagement Platforms in Hook, UK. You will architect the marketing technology ecosystem, owning Docebo, On24, Wistia, and related tools, to empower global marketing teams with high-performing capabilities for pet owners, veterinarians, and farmers worldwide.

You will drive a globally scalable engagement strategy, collaborate across time zones, and ensure data privacy compliance while optimizing vendor relationships and ROI.

Qualifications

• 3+ years in digital product management or marketing operations, with B2B/B2C SaaS focus.
• Proven ability to manage global marketing stacks and integrate SaaS via APIs, scripts, and data layers.
• Proficiency in Google Analytics, SEO tools, and user behavior tracking to drive performance.
• Familiarity with global data privacy laws and ability to navigate privacy requirements for business outcomes.
• Operational rigor in managing multiple priorities and vendors with ROI focus.
• Ability to work effectively across time zones, bridging UK/EMEA with Global HQ.

Responsibilities

• Lead lifecycle, integration, and optimization of Elanco’s marketing SaaS stack (Docebo, On24, Wistia, Pear Commerce, Ahrefs).
• Define a globally scalable strategy for engagement technologies and act as primary contact for OUS stakeholders (UK/EMEA/APAC).
• Use GA, Clarity, and ObservePoint to monitor platform health and provide insights for web product improvements.
• Partner with Legal and Privacy to ensure GDPR/CCPA compliance across platforms (Trustseal, Preference Centers).
• Evolve Ops Lead responsibilities by streamlining onboarding and adoption of new marketing technologies.

Skills

MarTech integration

SaaS management

Vendor management

Analytics & SEO

Global collaboration

Privacy & compliance

Tools

Docebo

On24

Wistia

Pear Commerce

Google Analytics

Ahrefs

Clarity

ObservePoint

Job description

Product Manager – MarTech & Engagement Platforms Elanco•Hook, GB

At Elanco (NYSE: ELAN) – it all starts with animals! As a global leader in animal health, we are dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets. At Elanco, we are driven by our vision of Food and Companionship Enriching Life and our purpose – all to Go Beyond for Animals, Customers, Society and Our People. At Elanco, we pride ourselves on fostering a diverse and inclusive work environment. We believe that diversity is the driving force behind innovation, creativity, and overall business success. Here, you’ll be part of a company that values and champions new ways of thinking, work with dynamic individuals, and acquire new skills and experiences that will propel your career to new heights. Making animals’ lives better makes life better – join our team today!

Your role:

Product Manager – MarTech & Engagement Platforms

As the Product Manager for MarTech & Engagement Platforms, you will architect Elanco’s marketing technology ecosystem. You will own the suite of SaaS platforms that drive customer engagement, education, and conversion. You will manage a portfolio of enterprise tools - including Docebo (LMS), On24 (webinars), and Wistia (video hosting) - balancing product management with operational leadership. Your goal is to provide global marketing teams with high-performing capabilities to reach pet owners, veterinarians, and farmers worldwide.

Your Responsibilities:

• SaaS Portfolio & Vendor Excellence: Lead the lifecycle, integration, and optimization of Elanco’s marketing SaaS stack (Docebo, On24, Wistia, Pear Commerce, Ahrefs). Manage vendor relationships to ensure SLA compliance and leverage platform innovations.
• Engagement Roadmap & Global Collaboration: Define a globally scalable, locally relevant strategy for these technologies. Serve as the primary contact for OUS stakeholders (UK, EMEA, APAC) to ensure unique market needs are met.
• Data-Driven Growth & Analysis: Utilize Google Analytics, Microsoft Clarity, and ObservePoint to monitor platform health. Analyze cross-channel engagement data to provide key insights and actionable web product improvements.
• Privacy & Security First: Act as the primary product liaison for Legal and Privacy stakeholders, ensuring all platforms (e.g., Trustseal, Preference Centers) remain compliant with global standards (GDPR, CCPA, etc.).
• Process Optimization: Evolve our "Ops Lead" responsibilities by streamlining the request, onboarding, and adoption processes for new marketing technologies.

What You Need to Succeed (minimum qualifications):

• Experience: 3+ years in digital product management or marketing operations, with a strong focus on B2B or B2C SaaS ecosystems.
• MarTech & Integration Expertise: Proven ability to manage complex global marketing stacks and a deep understanding of how third-party SaaS tools integrate with web platforms via APIs, scripts, and data layers.
• Analytics & SEO: Proficiency in Google Analytics, Ahrefs, and user behavior tracking (Clarity/Hotjar) to drive performance.
• Compliance & Stakeholder Influence: Familiarity with global data privacy laws and the ability to navigate complex legal/privacy requirements to enable business outcomes.
• Operational Rigor: Skilled at managing competing priorities and vendors with a consistent focus on ROI and performance.
• Global Mindset: Ability to work effectively across time zones, bridging the gap between OUS (UK/EMEA) market needs and Global HQ.

Additional Information:

• Travel: 0-10%
• Location: Hook, UK - Hybrid Work Environment

Don’t meet every single requirement? Studies have shown underrepresented groups are less likely to apply to jobs unless they meet every single qualification. At Elanco we are dedicated to building a diverse and inclusive work environment. If you think you might be a good fit for a role but don't necessarily meet every requirement, we encourage you to apply. You may be the right candidate for this role or other roles!

Elanco is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status Elanco may use automated tools, including AI, to support parts of our recruitment process, such as reviewing applications against job- related criteria and/or transferrable skills. These tools help ensure a consistent, structured evaluation, but they do not make hiring decisions. All decisions involve a human reviewer. For more information on how we handle personal data, please see our Elanco Workforce Privacy Notice.

Full-time