Product Manager – MarTech & Engagement Platforms

Elanco; Hook; On-site; GBP 50,000 - 70,000; Full time

Job summary

Elanco Tiergesundheit AG in Hook, UK is seeking a Product Manager for their Global MarTech & Engagement Platforms team. This role will focus on the management of SaaS platforms that support customer engagement, ensuring smooth operation across multiple technologies.

With over 5 years of relevant experience, the ideal candidate will ensure the marketing tech ecosystem is optimized for performance and compliance with data privacy regulations. A hybrid work environment is offered.

Qualifications

• 5+ years of experience in digital product management or marketing operations, focused on B2B/B2C SaaS.
• Proven track record managing complex marketing stacks in a global environment.
• Strong understanding of SaaS integration and APIs.

Responsibilities

• Lead the lifecycle and optimization of the marketing SaaS stack.
• Define strategy for bolt-on technologies to enhance the customer journey.
• Analyze data across channels and provide actionable insights.

Skills

Digital product management

Marketing operations

SaaS ecosystems

Google Analytics

SEO tools (Ahrefs)

User behavior tracking (Clarity, Hotjar)

Data privacy laws

Vendor management

Job description

Your Role

Product Manager – Global MarTech & Engagement Platforms. You will be the strategic architect of Elanco’s marketing technology ecosystem, owning the connective tissue of SaaS-based platforms that drive customer engagement, education, and conversion. You will manage a diverse portfolio of enterprise tools, including Docebo, On24, Wistia, Pear Commerce, Ahrefs, and other key engagement platforms, ensuring a seamless, high-performing set of capabilities for global marketing teams worldwide.

Your Responsibilities

• SaaS Portfolio Management – Lead the lifecycle, integration, and optimization of the marketing SaaS stack.
• Engagement Roadmap – Define strategy for how bolt‑on technologies enhance the customer journey, ensuring they are globally scalable yet locally relevant.
• Usage and Analysis – Analyze traffic, usage and engagement data across communication channels and provide actionable readouts.
• Vendor Excellence – Manage relationships with key technology partners, ensuring SLAs are met and the latest platform innovations are leveraged.
• Data‑Driven Growth – Use tools such as Google Analytics, Microsoft Clarity, and ObservePoint to monitor platform health and user engagement, translating data into product improvements.
• Privacy & Security First – Liaise with Legal and Privacy stakeholders to ensure all engagement platforms meet GDPR, CCPA and other regulatory standards.
• Process Optimization – Evolve the Ops Lead responsibilities to streamline how marketing teams request, onboard, and utilize new technologies.
• Global Collaboration – Serve as the primary point of contact for OUS stakeholders in the UK, EMEA, and APAC, ensuring their market needs are reflected in the global stack.

What You Need to Succeed

• 5+ years of experience in digital product management or marketing operations, with a focus on B2B or B2C SaaS ecosystems.
• Proven track record managing complex marketing stacks in a global, matrixed environment.
• Strong understanding of SaaS integration, including APIs, scripts and data layers.
• Proficiency in Google Analytics, SEO tools (Ahrefs) and user behavior tracking (Clarity, Hotjar).
• Familiarity with global data privacy laws and their impact on marketing technology.
• Ability to manage multiple competing priorities and vendors while maintaining focus on ROI and performance.
• Skilled at navigating complex legal and privacy requirements to secure approvals for business initiatives.
• Global mindset – effectively work across time zones and bridge UK/EMEA and Global HQ requirements.

Additional Information

• Travel: 0‑10%
• Location: Hook, UK – Hybrid work environment

EEO Statement

Elanco is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status. Elanco may use automated tools, including AI, to support parts of the recruitment process. For more information on how we handle personal data, please see our Elanco Workforce Privacy Notice.