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Product Manager, Growth and Activation

NALA

London

On-site

GBP 70,000 - 80,000

Full time

Yesterday

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Job summary

NALA is seeking a mid-senior level Product Manager to drive user growth and engagement for their innovative fintech products. The role involves collaborating with cross-functional teams to enhance user experience and product activation. Ideal candidates will have a strong analytical mindset and experience in high-growth environments. Join a mission-driven team focused on transforming financial transactions across Africa and Asia.

Benefits

27 Days Off Plus UK Bank Holidays

Birthday Leave

Enhanced Parental Leave

Global Workspace access

Learning Budget

Themed snacks and Friday lunch

Monthly Socials

Free Coffee

Qualifications

5+ years of product management experience in high-growth environments.
Experience in product growth, activation, or lifecycle marketing.

Responsibilities

Drive user growth, activation, and engagement across consumer products.
Collaborate across teams to improve conversion and engagement.
Define and monitor KPIs related to user acquisition and activation.

Skills

Analytical mindset

User-centric design

SQL

A/B testing

Growth loops

Education

Product Management

2 weeks ago Be among the first 25 applicants

Our Mission

At NALA, we're transforming how money moves into Africa, Asia and beyond. By building cutting-edge payment solutions, we're simplifying financial transactions for individuals and businesses alike, helping them thrive in a global economy.

We're driven by innovation, community, and the belief that everyone deserves access to reliable, efficient, and affordable financial services. If you're passionate about creating meaningful change and shaping the future of fintech in Africa and Asia, join us and be part of a team that's revolutionising financial empowerment on a global scale.

Your Mission

Drive user growth, activation, and engagement across our consumer products.

Your Responsibilities In This Role

Own and drive the growth and activation strategy for NALA's consumer-facing products
Design and execute product-led growth initiatives to improve onboarding, user education, and activation metrics
Collaborate across design, engineering, data, and marketing to run experiments that improve conversion and engagement
Establish and refine growth funnels and identify bottlenecks using product and behavioural analytics
Build and test new product experiences aimed at improving first-time user success and long-term retention
Work closely with customer research to uncover insights that drive actionable growth hypotheses
Define and monitor KPIs related to user acquisition, activation, and product engagement
Partner with marketing and community teams to shape the go-to-market strategy for new features or markets
Influence product vision and roadmap based on user needs, market trends, and experimentation results
Meet regularly with company leadership to align growth priorities and ensure cross-functional momentum

Must-have requirements

Proven experience in product growth, activation, or lifecycle marketing at a Fintech, Payments, or B2C SaaS company
5+ years of product management experience in high-growth environments, ideally with a focus on user acquisition or engagement
Strong analytical mindset; comfortable with SQL, A/B testing, funnel metrics, and making data-informed decisions
Hands-on experience working with growth loops, virality, or referrals
Track record of building seamless, scalable onboarding flows and improving product activation metrics
High empathy for users, especially in underserved or emerging markets
Familiarity with product discovery techniques and a strong user-centric design philosophy
Comfortable working with engineering and design to ship fast and iterate often

Nice to have requirements

Understanding of user behaviour across UK, African, and Asian financial ecosystems
Fluency in Swahili or French is a plus
Experience scaling consumer fintech products in emerging markets

Success in the role looks like

3-Month Metrics

Mapped the full user funnel from acquisition to activation, identifying key drop-off points and early signals of engagement
Launched at least one activation experiment (e.g. onboarding flow improvements, incentives, referrals and etc) and reported on impact

6-Month Metrics

A clear pipeline of growth ideas validated by data and/or user insights for the next 6 months
3+ successful experiments shipped with clear learnings and 1-2 scaled or iterated on based on results

️ Interview Process

If successful you will be selected for our interview process which has 4 stages:

[30mins] Interview with the Talent Team

This is our initial touchpoint. We're keen to understand your motivations and experiences better. As a tip, reflecting on why you applied for this role and being familiar with your application responses will be beneficial

[45 mins] Product Sense

You'll meet with one of our Product Manager to understand how you think about product

Our take home Task

We will send you a specific task to the product team you're interviewing for

[1 hour] Task Review Interview

You'll meet with Benji, CEO and & Nico, CTO & Co-Founder. We will ask you to present your task back to the team. They will have some questions prepared and will deep dive into some areas of the task with you

[30 mins] Customer Empathy

You'll meet with Benji, CEO with a specific session focused on customers, as per one of our values #CustomersFirstAlways

References

We conduct reference checks as standard for all of our hires at NALA

Decision

We'll aim to come back with a timely decision and feedback on your overall interview process

️ Benefits

27 Days Off Plus UK Bank Holidays: Take the time to decompress. Working at a startup is hard!
Birthday Leave: Celebrate your special day with a bonus day off to take off that month
Enhanced Parental Leave - We offer 16 weeks of full pay for the primary caregiver and 4 weeks for the secondary caregiver (After a 6-month probationary period)
Global Workspace: Get access to WeWork locations worldwide
Learning Budget: Fuel your growth with $1000 annually for learning and development
Sarabi: Themed snacks and Friday lunch focused on building great working relationships with the team
Monthly Socials: Join fun social events every month for great times
Free Coffee: Enjoy barista-style coffee at your fingertips

Seniority level

Seniority level
Mid-Senior level

Employment type

Employment type
Full-time

Job function

Job function
Product Management
Industries
IT Services and IT Consulting

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