Product Manager - Backhoe Loader

J C Bamford Excavators Ltd; Rocester; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

33 days holiday

Company pension

Onsite gym

In-house doctor and dentist

ULEV car scheme

Rewards Hub

Cycle to Work Scheme

Job summary

J C Bamford Excavators Ltd. is seeking a Backhoe Loader Product Manager to drive the five-year growth plan for product ranges, including pricing and sales strategies.

The role involves supporting NPI programs, marketing plans, and dealer-focused initiatives to maximise revenue and market share across regions. The candidate should bring deep product and market knowledge, strong stakeholder skills, and a track record of delivering results in construction or agriculture sectors.

Qualifications

• In-depth marketplace understanding and growth opportunity identification.
• Strong knowledge of JCB product range, attachments and finance/service plans.
• Proficiency in dealer business models and how to drive revenue.
• Ability to formulate business plans and project volume/revenue forecasts.
• Coaching skills to improve KPI performance, ROI and team results.
• Excellent interpersonal skills and collaborative stakeholder engagement.
• Ability to interpret large data sets and build solid business cases.
• Understanding of profitability analysis and commercial drivers.

Responsibilities

• Support development and execution of product development and sales plans to deliver growth in line with the 5 Year Plan.
• Develop competitive pricing strategies by product and region.
• Support the development of robust sales strategies for new and existing products.
• Develop and support product NPI programs to ensure timing and briefs are met.
• Contribute to annual marketing and distribution plan including digital strategy and CRM usage.
• Maintain understanding of competitive landscape including pricing and specifications.
• Support Growth, engineering and regional sales teams with applications studies and sales tools.
• Ensure regional product and demonstration activities are planned and supported as required.
• Assist Marketing Communications to align campaigns with product strategy.

Skills

Product management

Sales planning

Pricing strategies

NPI programs

Data analysis

Forecasting

Stakeholder management

Dealer relationships

CRM system

Tools

CRM system

Job description

About the role:

We have a fantastic new opportunity which has arisen for a Backhoe Loader Product Manager. This role is key to supporting the deployment of the strategic vision and plan to drive 5-year volume, profit and market share growth target for individual product ranges.

What does this role involve day to day?

• Supporting the development and execution of the product development and sales plans that deliver sales & revenue growth in line with 5 Year Plan
• Developing competitive commercial pricing strategies by product by region
• Supporting the development of robust sales strategies for new and existing products
• Developing & supporting the product NPI programs for the sales organisation to ensure product brief & launch timing is met
• Input into an annual marketing and distribution plan including a digital strategy and use of a CRM system
• Maintain an understanding the competitive landscape including commercials, pricing, and specifications
• Supporting Growth, engineering & regional sales teams with applications studies / competitor comparisons, Sales Tools & hub content
• Ensuring applicable regional product and demonstration activities are planned and supported where required
• Supporting the Marketing Communications teams to ensure sales and marketing campaigns are aligned to the product strategy

This will be suited to you if...

• You have an in depth understanding of the marketplace and methods of identifying growth opportunities
• You have strong knowledge of the JCB Product range, attachments and added value products such as Finance, Insurance and Service Plans & TCO
• You have a proficient understanding of the dealer's business model
• You have the ability to formulate business plans and provide volume and revenue forecast projections
• You have coaching skills to enable increased performance around critical KPI's, people, ROI
• You have excellent interpersonal skills, collaborative stakeholder working
• You have the determination and focus to deliver results
• You have the ability to interpret large data sets and construct business cases
• You have a good understanding of profitability analysis
• You have experienced in setting strategic direction and driving delivery
• You're a highly experienced Sales / Marketing professional
• You have strong business and commercial acumen
• You have experience within the construction / agriculture industry
• You have strong data analytical skills; this is desirable but not essential
• You have experience managing dealer relationships, this is desirable but not essential

What happens next?

Ordinarily, our Resourcing Team reviews and shortlists CVs. If shortlisted, you'll speak to one of our Recruiters to discuss the role further. Our interview process usually consists of an initial team's interview followed by an in-person interview. We'll keep in touch throughout the process but if you have any questions, please get in touch [e-mail]

What's in it for you?

This is your chance to join a company that values expertise not only in rewards but also in real employee care. At JCB you don't just get a competitive salary, 33 days' holiday and access to our company pension-you can also use our onsite gym, in-house doctor and dentist. We have an ULEV car scheme available for our employees too. Then there's the JCB Rewards Hub, which gives you discounts with high street retailers. Feel like biking to work? There's our Cycle to Work Scheme.

We value diversity and welcome applications from candidates from all backgrounds.

We're committed to ensuring our recruitment process is fair and inclusive. If you face any accessibility challenges with your online application and require additional support, you have the option of speaking to a member of our Recruitment Team who can support you to complete an application in an alternative format. If you would benefit from this support, please email [e-mail], and a member of the team will be in touch.

Recruitment Agencies: JCB does not accept any speculative approaches to present candidates for advertised vacancies.