Product Manager - Backhoe Loader

JCB; Rocester; On-site; GBP 60,000 - 95,000; Full time

Benefits offered by this job

Onsite gym

Pension

33 days holiday

Cycle to Work Scheme

Rewards Hub

ULEV car scheme

Job summary

JCB is seeking a Backhoe Loader Product Manager in the United Kingdom to lead the deployment of a 5-year growth strategy across product ranges. You will help develop sales plans, pricing strategies by region, and NPI programs to ensure timely launches.

You will collaborate with sales, marketing, engineering, and regional teams to drive revenue, profitability, and market share while supporting CRM-driven campaigns and competitor analyses.

Qualifications

• Understanding of marketplace growth opportunities
• Ability to formulate business plans and forecast volume/revenue
• Experience with dealer relationships and sales/marketing alignment
• Data analysis to build business cases and profitability insights

Responsibilities

• Support development of product development and sales plans to deliver sales & revenue growth in line with 5 Year Plan
• Develop competitive commercial pricing strategies by product by region
• Support development of robust sales strategies for new and existing products
• Develop & support the product NPI programs for the sales organisation to ensure product brief & launch timing is met
• Input into an annual marketing and distribution plan including a digital strategy and use of a CRM system
• Maintain an understanding the competitive landscape including commercials, pricing, and specifications
• Support Growth, engineering & regional sales teams with applications studies / competitor comparisons, Sales Tools & hub content
• Ensure applicable regional product and demonstration activities are planned and supported where required
• Support the Marketing Communications teams to ensure sales and marketing campaigns are aligned to the product strategy

Skills

Product management

Pricing strategy

NPI programs

Sales planning

Data analysis

Stakeholder management

Strategic thinking

Market analysis

Tools

CRM system

Job description

Contract Type: Full Time

Working Pattern: Permanent

The Opportunity – Product Manager – Backhoe Loader

About the role

We have a fantastic new opportunity which has arisen for a Backhoe Loader Product Manager. This role is key to supporting the deployment of the strategic vision and plan to drive 5-year volume, profit and market share growth target for individual product ranges.

What does this role involve day to day?

• Supporting the development and execution of the product development and sales plans that deliver sales & revenue growth in line with 5 Year Plan
• Developing competitive commercial pricing strategies by product by region
• Supporting the development of robust sales strategies for new and existing products
• Developing & supporting the product NPI programs for the sales organisation to ensure product brief & launch timing is met
• Input into an annual marketing and distribution plan including a digital strategy and use of a CRM system
• Maintain an understanding the competitive landscape including commercials, pricing, and specifications
• Supporting Growth, engineering & regional sales teams with applications studies / competitor comparisons, Sales Tools & hub content
• Ensuring applicable regional product and demonstration activities are planned and supported where required
• Supporting the Marketing Communications teams to ensure sales and marketing campaigns are aligned to the product strategy

This will be suited to you if…

• You have an in depth understanding of the marketplace and methods of identifying growth opportunities
• You have strong knowledge of the JCB Product range, attachments and added value products such as Finance, Insurance and Service Plans & TCO
• You have a proficient understanding of the dealer’s business model
• You have the ability to formulate business plans and provide volume and revenue forecast projections
• You have coaching skills to enable increased performance around critical KPI’s, people, ROI
• You have excellent interpersonal skills, collaborative stakeholder working
• You have the determination and focus to deliver results
• You have the ability to interpret large data sets and construct business cases
• You have a good understanding of profitability analysis
• You have experienced in setting strategic direction and driving delivery
• You’re a highly experienced Sales / Marketing professional
• You have strong business and commercial acumen
• You have experience within the construction / agriculture industry
• You have strong data analytical skills; this is desirable but not essential
• You have experience managing dealer relationships, this is desirable but not essential

What’s in it for you?

This is your chance to join a company that values expertise not only in rewards but also in real employee care. At JCB you don’t just get a competitive salary, 33 days’ holiday and access to our company pension—you can also use our onsite gym, in-house doctor and dentist. We have an ULEV car scheme available for our employees too. Then there’s the JCB Rewards Hub, which gives you discounts with high street retailers. Feel like biking to work? There’s our Cycle to Work Scheme.

We value diversity and welcome applications from candidates from all backgrounds.

We’re committed to ensuring our recruitment process is fair and inclusive. If you face any accessibility challenges with your online application and require additional support, you have the option of speaking to a member of our Recruitment Team who can support you to complete an application in an alternative format. If you would benefit from this support, please email [e-mail], and a member of the team will be in touch.