Product Director, Monetisation

Financial Times; Greater London; Hybrid; GBP 80,000 - 120,000; Full time

Job summary

A leading global news organization is seeking a Product Director for Monetisation to shape product experiences that enhance subscription and advertising efforts. This role requires collaboration with various teams to ensure user-centered product direction while improving core lifecycle moments, such as onboarding and activation. Candidates should have experience with subscription products and the ability to integrate advertising seamlessly into their products. The position offers a supportive culture, hybrid work model, and competitive benefits.

Benefits

Generous annual leave

Medical cover

Subsidised gym memberships

Inclusive parental leave packages

Qualifications

• Experience working on subscription, lifecycle or monetisation products.
• Comfortable partnering with subscription and advertising teams.
• Ability to translate commercial needs into product improvements.
• Strong relationships across Editorial, Marketing, and Data teams.

Responsibilities

• Act as a strategic product partner to align product and commercial goals.
• Lead product teams in improving customer experiences.
• Support pricing and packaging development.
• Ensure advertising experiences reinforce premium product positioning.

Skills

Experience with subscription products

Cross-channel customer journeys

Strategic thinking

User trust focus

Improving customer journeys

Translate commercial needs

Job description

The Financial Times is one of the world’s leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide.

At the FT, curiosity thrives and ambitious thinking is rewarded. Together, we help audiences stay better informed and deepen their understanding of the world around them.

Our Product & Tech teams drive us forward in an ever‑evolving digital landscape, delivering cutting‑edge products to over one million digital subscribers daily. Our growth relies on a diverse, dedicated and dynamic group of product, tech, delivery and data specialists.

With a supportive culture, entrepreneurial spirit and opportunities at every turn, there are no limits to where your FT career can take you. Build a newsworthy career at the FT.

Our commitment to diversity, equity and inclusion

We believe in the power of unique perspectives and want all voices in our organisation to be heard, respected and valued. A supportive workplace is one where employees feel they can be themselves and operate to their full potential. We are committed to removing barriers for everyone, with a focus on addressing those faced by underrepresented groups.

The Role

As Product Director for Monetisation at the FT, you will help shape the product experiences that support our subscription and advertising businesses. You will work closely with teams across subscription and advertising to ensure commercial goals for acquisition, activation, engagement and retention translate into clear, user‑centred product direction across FT.com and our apps, including our Professional tier for B2B readers and FT Edit for lighter consumers.

Your role is to improve the systems and journeys that help users understand the FT’s value, choose the right tier for their needs and build habits over time. This includes strengthening core lifecycle moments such as buyflow, onboarding, cancellation, in‑app activation and cross‑platform engagement. You’ll help ensure customers experience a premium, trusted product where advertising integrates seamlessly into the user experience.

You will also play a key role in shaping how the FT reaches and monetises audiences through third‑party and emerging distribution channels, working with commercial teams to explore how we maintain a strong relationship with readers as the landscape evolves with artificial intelligence.

The FT’s global audience, trusted journalism and premium positioning create a unique foundation for sustainable growth. Your work will help ensure our product experience remains coherent, intuitive and aligned with the FT’s broader business goals.

Responsibilities

• Act as a strategic product partner to the Reader Revenue Group and Commercial Client Group, translating subscription and advertising objectives into shared product capabilities and standards that support commercial outcomes while maintaining a coherent product experience.
• Lead product teams in improving cross‑channel customer experiences across web and app, with a focus on reducing friction and strengthening early‑stage activation and long‑term retention.
• Support the development of pricing, packaging, tier differentiation and paywall approaches by contributing customer insight, experimentation and product‑led evidence.
• Ensure advertising experiences integrate cleanly into the FT’s products in a way that reinforces our premium position and strengthens user trust.
• Continuously improve foundational lifecycle experiences, including sign‑up, payment, account creation, cancellation, entitlements and customer care journeys.
• Help enable commercial initiatives such as portfolio and tier optimisation, lower‑cost entry propositions, upgrade pathways and contextual value messaging.
• Support cross‑platform engagement, especially in the app, where early and repeated use plays a key role in retention.
• Partner with teams exploring new distribution, licensing and platform opportunities to ensure product considerations are factored in early.
• Lead discovery and experimentation work to understand user needs, test assumptions and validate commercial opportunities.
• Provide clarity and prioritisation frameworks that help teams and stakeholders focus on the improvements with the greatest long‑term impact.

Apply if you

• Have experience working on subscription, lifecycle or monetisation products.
• Are comfortable partnering with subscription and advertising teams to align product work with commercial goals.
• Understand how marketing, customer care, editorial, advertising and product each contribute to the subscriber lifecycle.
• Can translate commercial needs and customer insight into simple, effective product improvements.
• Have experience improving cross‑channel customer journeys across web, app and other touchpoints.
• Build strong working relationships across Editorial, Marketing, Subscription, Advertising, Data and Engineering teams.
• Combine strategic thinking with attention to detail when deep engagement is needed.
• Help teams focus through clarity, context and thoughtful challenge.
• Care about user trust, long‑term value and delivering a premium, coherent product experience.
• Are curious about emerging distribution models, including licensing and AI‑driven opportunities, and how they may shape future monetisation.

What’s in it for you? Our benefits

Our benefits vary by location but we are committed to providing best‑in‑class perks across all our offices. These include generous annual leave, medical cover, inclusive parental leave packages, subsidised gym memberships and opportunities to give back to the community. Full details of our benefits are available here.

We’ve embraced a 50% hybrid working model (averaging two to three days onsite) that fosters trust and remote adaptability while encouraging in‑person camaraderie and peer learning. Additionally, we are open to accommodating specific flexible working pattern requests for all roles where feasible.

Accessibility

We are a disability confident employer and Valuable 500 signatory.

Please let us know if you require any reasonable adjustments/personalisation as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements or have any questions, email [e-mail] and a member of our team will be happy to help.

Further information

At the FT, we embrace innovation and the use of technology and appreciate that individuals may leverage AI tools as part of their job application process. Whilst we are happy for you to use AI to assist with your application, it is essential that all information provided is authentic and accurately represents your skills, experience and qualifications.

Candidates should be aware that the use of AI throughout the application process may be monitored to ensure a fair and transparent hiring process for all.