Product designer for AI image generation

The Ordre Group; Greater London; Hybrid; GBP 70,000 - 95,000; Full time

Job summary

The ORDRE Group is seeking a senior product designer to own end-to-end experiences for an AI image-generation platform used by luxury fashion brands. You will shape brand setup, casting virtual models, product upload, and packshot generation, ensuring a guided, human-centered flow.

You have 5+ years in product design, experience with AI/ML features, design systems, and WCAG AA accessibility. Hybrid London or Paris based, with travel to ORDRE offices and client sites; strong portfolio in complex

Qualifications

• 5+ years in product design for complex B2B/workflow tools.
• Shipped AI/ML feature design with uncertainty handling.
• Strong experience with design systems and WCAG AA accessibility.
• Able to write specs and acceptance criteria.
• Self-directed in a small team; able to justify decisions.

Responsibilities

• Own end-to-end user experiences for the AI image-generation platform for luxury fashion brands.
• Shape brand setup, casting virtual models, product upload, and packshot generation; map and fix user pain points.
• Prototype fast with clickable mocks and write precise specs for AI/engineering loop.
• Lead usability testing with merchandisers, art directors and studio teams; translate findings into fixes.
• Evolve and govern the design system with tokens and components; ensure consistency across modes.
• Redesign one core workflow end-to-end to improve efficiency and quality.

Skills

Product design

AI/ML features

Design systems

Accessibility WCAG AA

UX research

Spec writing

Prototyping

Cross-functional collaboration

Tools

React

Next.js

DAMs

Brand portals

Job description

The ORDRE Group is a collective of fashion technology businesses reshaping how luxury brands, retailers, and consumers connect. Driven by digital innovation, the Group focuses on advanced imaging, product identity, and authentication solutions for the global fashion industry. Team members join a forward-thinking environment that blends fashion, technology, and data to solve complex industry challenges. Own the end-to-end experience of an AI image-generation platform for luxury fashion brands, from brand setup to approved on-model imagery.

• Shape whole workflows, not just screens: brand setup, casting virtual models, product upload, packshot generation, review and approval. They'll map where users get stuck and simplify.
• Design for AI that is slow, sometimes wrong and sometimes refuses: waiting states, retries, safety-filter blocks, confidence scores, and "the AI suggests, a person decides" moments.
• Make AI feel guided, not technical: conversational flows like the casting brief, plain-language help, and turning jargon (colourway, ΔE, grounding, references) into words a merchandiser understands.
• Own the words: errors, empty states and guidance copy. Every message should say what happened and what to do.
• Run regular usability testing with real merchandisers, art directors and studio teams, plus quick AI-assisted walkthroughs between rounds. Turn the findings into prioritised fixes.
• Evolve and govern the design system, which is a signed-off spec with tokens, components, and light and dark modes, keeping it restrained and editorial to suit luxury brands.
• Design multi-role experiences: Administrator, Producer, Operator and the ORDRE visitor each see different powers on the same screens.
• Prototype fast with clickable mocks before anything is built, and write specs precise enough for an AI-assisted engineering loop to build from directly.
• Partner on output quality, helping define what "on brand" and "faithful to the product" mean visually, and how people judge and approve images.
• Run a usability round on the full product-to-packshot flow and ship the top fixes.
• Tidy the design system and the message library.
• Redesign one core workflow end to end, for example the batch packshots journey still to come.
• 5+ years in product design, with complex B2B or workflow tools in the portfolio, not only consumer apps or marketing sites.
• Shipped experience designing AI or ML features, especially generative ones, and their uncertainty.
• Comfortable with design systems, accessibility (WCAG AA, keyboard and screen readers) and design tokens.
• Able to work from evidence: usability tests, session observations, metrics.
• Happy writing specs and acceptance criteria.
• Self-directed in a small team, comfortable making calls and saying why.
• Будет плюсом: A strong eye for luxury and fashion aesthetics; fashion, e-commerce or creative-production tooling experience is a big plus; Bonus if they can read React and Next.js, or prototype in code; Understanding of photography and e-commerce imagery: packshots, crops, lighting, retouching standards; Experience with brand-governance tools such as DAMs, PIMs or brand portals; Familiarity with EU data-residency and enterprise-procurement expectations from luxury houses
• Paris or London, hybrid, with regular travel to ORDRE offices and clients.
• Compensation is competitive and set according to experience.